{"id":37229,"date":"2023-08-08T17:14:03","date_gmt":"2023-08-08T15:14:03","guid":{"rendered":"https:\/\/optimix-software.com\/glossaire\/preisueberwachung\/"},"modified":"2025-08-18T17:25:01","modified_gmt":"2025-08-18T15:25:01","slug":"was-ist-eine-preisueberwachung","status":"publish","type":"glossaire","link":"https:\/\/optimix-software.com\/de\/glossar\/was-ist-eine-preisueberwachung\/","title":{"rendered":"Preiserhebung: Was ist das?"},"content":{"rendered":"\n<p>Eine Preiserhebung bezieht sich auf eine Aktivit\u00e4t, bei der die Preise von Produkten, die von Wettbewerbern oder Einzelh\u00e4ndlern in einem bestimmten Markt angeboten werden, gesammelt und aufgezeichnet werden. Dies ist eine g\u00e4ngige Praxis, um <strong>den Wettbewerb zu beobachten und zu analysieren<\/strong>. Sie dient auch dazu, die Preisposition eines Unternehmens zu bewerten und strategische Entscheidungen \u00fcber die Preisgestaltung zu treffen.  <\/p>\n\n\n\n<p>Preiserhebungen k\u00f6nnen manuell durchgef\u00fchrt werden, indem Teams entsandt werden, um die Preise vor Ort zu notieren, oder automatisiert, indem Online-Datenerhebungswerkzeuge verwendet werden. Die bei Preiserhebungen gesammelten Informationen k\u00f6nnen Folgendes umfassen: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>die regul\u00e4ren Preise,  <\/li>\n\n\n\n<li>Werbepreise,  <\/li>\n\n\n\n<li>Preisnachl\u00e4sse,<\/li>\n\n\n\n<li>Sonderangebote.<\/li>\n<\/ul>\n\n\n\n<p>Um zu erfahren, warum es wichtig ist, die Preise Ihrer Konkurrenten zu erheben und wie wichtig diese Datenerhebung ist, lesen Sie bitte unseren Artikel : <a href=\"https:\/\/optimix-software.com\/de\/blog\/preisgestaltung\/warum-eine-preiserhebung-der-konkurrenz\/\"><strong>Warum die Preise der Konkurrenz erheben?<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-212996648169\"\n  style=\"max-width:100%; max-height:100%; width:600px;height:256.48612075683593px\" data-hubspot-wrapper-cta-id=\"212996648169\">\n  <a 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