{"id":37230,"date":"2023-08-08T17:00:18","date_gmt":"2023-08-08T15:00:18","guid":{"rendered":"https:\/\/optimix-software.com\/glossaire\/preismodellierung\/"},"modified":"2026-09-07T11:36:29","modified_gmt":"2026-09-07T09:36:29","slug":"preismodellierung","status":"publish","type":"glossaire","link":"https:\/\/optimix-software.com\/de\/glossar\/preismodellierung\/","title":{"rendered":"Preismodellierung"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/optimix-software.com\/de\/blog\/preisgestaltung\/was-ist-preismodellierung\/\">Die Preismodellierung <\/a><\/strong>ist ein analytischer Ansatz zur Vorhersage und zum Verst\u00e4ndnis des Preisverhaltens in einem bestimmten Markt. Sie besteht aus der Entwicklung mathematischer oder statistischer Modelle. Diese Modelle ber\u00fccksichtigen verschiedene Faktoren wie die Nachfrage, das Angebot und die Kosten. Aber auch der Wettbewerb und andere relevante Variablen werden ber\u00fccksichtigt, um die optimalen oder empfohlenen Preise f\u00fcr ein Produkt oder eine Dienstleistung zu sch\u00e4tzen.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Die Preismodellierung <\/strong>erm\u00f6glicht es, fundierte Entscheidungen \u00fcber die Preisgestaltung zu treffen. Dar\u00fcber hinaus erm\u00f6glicht sie die Optimierung der Einnahmen und die Maximierung der Rentabilit\u00e4t. Sie kann auch verwendet werden, um die Auswirkungen von Preis\u00e4nderungen zu bewerten und verschiedene Preisstrategien zu simulieren. Sie k\u00f6nnen aber auch die Schl\u00fcsselfaktoren identifizieren, die die Preissensibilit\u00e4t der Kunden beeinflussen.   <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-212996650233\"\nstyle=\"max-width:100%; max-height:100%; width:600px;height:257.6388917529297px\" data-hubspot-wrapper-cta-id=\"212996650233\">\n<a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJm06mu95ZbpUcztg5dBO991yaePM%2FcGWhIJZ%2Bx24VoWr2c6x7sCkA0DKcdEK69rKfbkjgCHMCTa%2BE3FVyMvoc2UeVvHTHQgoyfQLQHTMErkSuHK%2FinQ0SN6ZVgtXr5flnL65QIkS7k%2BjuPnEtgPOgVLZg1%2FbjUGGsIOWOdejdDKtZ%2FQIIoeVPq2eLb67E5DH8CSOxyF9Etqz4o5qt23pdnMOG%2FTN441sV%2BDE%2FlTnM6&#038;webInteractiveContentId=212996650233&#038;portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n<img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212996650233.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\nonerror=\"this.style.display='none'\" \/>\n<\/a>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"template":"","alphabet":[],"class_list":["post-37230","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.9) - 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