{"id":37646,"date":"2023-08-08T16:02:42","date_gmt":"2023-08-08T14:02:42","guid":{"rendered":"https:\/\/optimix-software.com\/glossaire\/skimming\/"},"modified":"2025-08-18T17:29:58","modified_gmt":"2025-08-18T15:29:58","slug":"skimming","status":"publish","type":"glossaire","link":"https:\/\/optimix-software.com\/de\/glossar\/skimming\/","title":{"rendered":"Absch\u00f6pfen"},"content":{"rendered":"\n<p><strong>Die Skimming-Strategie<\/strong> ist eine Preisstrategie, die darin besteht, einen hohen Anfangspreis f\u00fcr ein neues Produkt festzulegen. Ziel ist es, die Gewinne zu maximieren, indem Verbraucher angesprochen werden, die bereit sind, einen Premiumpreis zu zahlen, um als erste das Produkt zu erwerben. Im Laufe der Zeit wird der Preis schrittweise gesenkt, um andere Marktsegmente anzuziehen.  <\/p>\n\n\n\n<p>Um mehr \u00fcber dieses Thema zu erfahren, lesen Sie bitte unseren Artikel : <a href=\"https:\/\/optimix-software.com\/de\/blog\/preisgestaltung\/preisgestaltung-definition-strategie-abschoepfung\/\"><strong>Was ist eine Absch\u00f6pfungsstrategie?<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-212996648169\"\n  style=\"max-width:100%; max-height:100%; width:600px;height:256.48612075683593px\" data-hubspot-wrapper-cta-id=\"212996648169\">\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLLdPgLrNL9h3Ukz%2BhWyToaYb7zq9%2FxJrlhudKr5qjuWbwQ40r2CN0HrYc6e9k68ZUIZ9YQpxF7JDWhw5V6pt832EoPF7c76bgr4QjGrrCPENkKK4NqXmPWwOKi75Gzy0oF7eld%2F9ADT%2FLItymDhlpd4blRgaC7y%2BWY4x0%2FE9Y4gU%2F2wN8%2BQf%2FbcC1PIJ3FNKjq4ce9VqQ%3D%3D&#038;webInteractiveContentId=212996648169&#038;portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212996648169.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"template":"","alphabet":[],"class_list":["post-37646","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.2) - 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