{"id":74930,"date":"2023-08-08T17:15:36","date_gmt":"2023-08-08T15:15:36","guid":{"rendered":"https:\/\/optimix-software.com\/glossaire\/web-scraping\/"},"modified":"2026-10-09T14:57:36","modified_gmt":"2026-10-09T12:57:36","slug":"web-scraping","status":"publish","type":"glossaire","link":"https:\/\/optimix-software.com\/de\/glossar\/web-scraping\/","title":{"rendered":"Web Scraping"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Der Begriff \u201eScraping\u201c bezeichnet eine Technik zur automatischen Datenerfassung von Websites. Es handelt sich um einen automatisierten Prozess, bei dem bestimmte Informationen extrahiert werden, wie beispielsweise <strong><a href=\"https:\/\/optimix-software.com\/de\/blog\/preisgestaltung\/die-auswirkungen-von-preiserhoehungen-auf-den-wettbewerb\/\">das Scraping von Preisen,<\/a><\/strong> Produktbeschreibungen. Dieser Prozess extrahiert zudem Kundenbewertungen, Verf\u00fcgbarkeiten usw. von verschiedenen Online-Shops.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Daten werden anschlie\u00dfend f\u00fcr verschiedene Zwecke verwendet:  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>der Preisvergleich,<\/li>\n\n\n\n<li>Die Wettbewerbsanalyse<\/li>\n\n\n\n<li>die Bewertung von Markttrends,  <\/li>\n\n\n\n<li>die Bestandsverwaltung,  <\/li>\n\n\n\n<li>die strategische Entscheidungsfindung.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Le <strong><a href=\"https:\/\/optimix-software.com\/de\/blog\/preisgestaltung\/web-preis-scraping-steuerung-der-preisstrategie-mit-marktdaten\/\">Web-Scraping <\/a><\/strong>von Preisen im Einzelhandel kann mithilfe von Computerprogrammen erfolgen, die als \u201eRoboter\u201c oder \u201eBots\u201c bezeichnet werden und die entsprechenden Websites besuchen. Sie extrahieren die relevanten Daten und speichern diese in einer Datenbank. Diese Daten k\u00f6nnen anschlie\u00dfend analysiert werden, um wertvolle Erkenntnisse \u00fcber Produkte, Preise und das Verbraucherverhalten zu gewinnen.    <\/p>\n\n\n\n<div style=\"height:63px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-212996648169\"\nstyle=\"max-width:100%; max-height:100%; width:600px;height:256.48612075683593px\" data-hubspot-wrapper-cta-id=\"212996648169\">\n<a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLLdPgLrNL9h3Ukz%2BhWyToaYb7zq9%2FxJrlhudKr5qjuWbwQ40r2CN0HrYc6e9k68ZUIZ9YQpxF7JDWhw5V6pt832EoPF7c76bgr4QjGrrCPENkKK4NqXmPWwOKi75Gzy0oF7eld%2F9ADT%2FLItymDhlpd4blRgaC7y%2BWY4x0%2FE9Y4gU%2F2wN8%2BQf%2FbcC1PIJ3FNKjq4ce9VqQ%3D%3D&#038;webInteractiveContentId=212996648169&#038;portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n<img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212996648169.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\nonerror=\"this.style.display='none'\" \/>\n<\/a>\n<\/div>\n\n\n\n<div style=\"height:78px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"template":"","alphabet":[],"class_list":["post-74930","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Web Scraping<\/title>\n<meta name=\"description\" content=\"Erfahren Sie mehr \u00fcber die Definition von Scraping, einer IT-Technik zum Extrahieren von Daten aus dem Internet. Entdecken Sie, wie Scraping eingesetzt wird.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/optimix-software.com\/de\/glossar\/web-scraping\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Scraping\" \/>\n<meta property=\"og:description\" content=\"Erfahren Sie mehr \u00fcber die Definition von Scraping, einer IT-Technik zum Extrahieren von Daten aus dem Internet. 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