{"id":11889,"date":"2023-08-06T11:51:50","date_gmt":"2023-08-06T09:51:50","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=11889"},"modified":"2025-09-26T10:10:04","modified_gmt":"2025-09-26T08:10:04","slug":"assortiment","status":"publish","type":"glossaire","link":"https:\/\/optimix-software.com\/fr\/glossaire\/assortiment\/","title":{"rendered":"Qu&rsquo;est-ce qu&rsquo;un assortiment ?"},"content":{"rendered":"\n<p>L&rsquo;assortiment fait r\u00e9f\u00e9rence \u00e0 la gamme de produits propos\u00e9s par un retailer \u00e0 ses clients. Cela englobe la s\u00e9lection des produits disponibles, les diff\u00e9rentes variantes, les marques, les tailles, les couleurs, etc. L&rsquo;assortiment est d\u00e9termin\u00e9 en fonction de la strat\u00e9gie commerciale de l&rsquo;entreprise, des pr\u00e9f\u00e9rences des clients et des tendances du march\u00e9.<\/p>\n\n\n\n<p>La gestion de l&rsquo;assortiment implique de prendre de bonnes d\u00e9cisions sur l&rsquo;inclusion, l&rsquo;exclusion, la promotion et la tarification des produits afin de r\u00e9pondre aux besoins des clients, d&rsquo;optimiser les ventes, de maximiser la rentabilit\u00e9 et de se diff\u00e9rencier de la concurrence.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Pour bien comprendre ce que c&rsquo;est un assortiment et comment mener une analyse approfondie, nous vous invitons \u00e0 lire notre article d\u00e9di\u00e9.  <a href=\"https:\/\/optimix-software.com\/fr\/blog\/supplychain\/analyse-des-assortiments-definition-methodes-et-strategies-pour-optimiser-loffre-produits\/\">Analyse des assortiments : D\u00e9finition, m\u00e9thodes et strat\u00e9gies pour optimiser l\u2019offre produits<\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-212638874819\"\n\u00a0\u00a0style=\"max-width:100%; max-height:100%; width:600px;height:234.77083450195312px\" data-hubspot-wrapper-cta-id=\"212638874819\">\n<a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJ3yV6MOPEmjYe7rXEbJeQg%2FmegZqzgl0psdvbmrVD6FolDLhtWw%2F9wevv68x9FTGL1TA%2Fh1dqgwCJS%2BaKNYq0FVqGtgXDeutTc0RaorznpftimzFBkWFuNFBwuNo4rv0bD7SuPEYBoKzu3Ba%2B0aGRlhLa0t5qIvzpTyJ3u2d%2Bm9ytLKC0fZ1BWIEFvD6DS5FWaNv3u&#038;webInteractiveContentId=212638874819&#038;portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n<img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212638874819.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0onerror=\"this.style.display='none'\" \/>\n<\/a>\n<\/div>\n\n\n\n<div style=\"height:78px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"template":"","alphabet":[94],"class_list":["post-11889","glossaire","type-glossaire","status-publish","hentry","alphabet-a"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qu&#039;est-ce qu&#039;un assortiment ?<\/title>\n<meta name=\"description\" content=\"L&#039;assortiment fait r\u00e9f\u00e9rence \u00e0 la gamme de produits propos\u00e9s par un retailer \u00e0 ses clients. 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