{"id":11949,"date":"2023-08-06T12:52:25","date_gmt":"2023-08-06T10:52:25","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&p=11949"},"modified":"2025-03-05T17:33:18","modified_gmt":"2025-03-05T16:33:18","slug":"ecart-de-prix","status":"publish","type":"glossaire","link":"https:\/\/optimix-software.com\/fr\/glossaire\/ecart-de-prix\/","title":{"rendered":"Ecart de prix"},"content":{"rendered":"\n

L’ecart de prix d\u00e9signe la diff\u00e9rence entre les prix de deux produits, services ou march\u00e9s comparables. Il repr\u00e9sente la variation des prix d’un produit par rapport \u00e0 un point de r\u00e9f\u00e9rence, tel qu’un concurrent, une p\u00e9riode ant\u00e9rieure ou un march\u00e9 similaire.<\/p>\n\n\n\n

L’ecart de prix peut \u00eatre positif ou n\u00e9gatif, indiquant une diff\u00e9rence de valeur per\u00e7ue ou de co\u00fbts entre les produits compar\u00e9s<\/a>. Les entreprises utilisent l’\u00e9cart de prix comme indicateur pour \u00e9valuer leur position concurrentielle, ajuster leur strat\u00e9gie de tarification, d\u00e9terminer les marges b\u00e9n\u00e9ficiaires et attirer les clients en offrant un avantage \u00e9conomique.<\/p>\n\n\n\n

Les consommateurs utilisent \u00e9galement l’\u00e9cart de prix pour comparer les options et prendre des d\u00e9cisions d’achat \u00e9clair\u00e9es.<\/p>\n","protected":false},"template":"","alphabet":[98],"class_list":["post-11949","glossaire","type-glossaire","status-publish","hentry","alphabet-e"],"yoast_head":"\nEcart de prix<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la d\u00e9finition de l'ecart de prix, une mesure qui illustre la diff\u00e9rence de co\u00fbt entre deux produits ou services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/optimix-software.com\/fr\/glossaire\/ecart-de-prix\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecart de prix\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez la d\u00e9finition de l'ecart de 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