{"id":12417,"date":"2023-08-08T16:02:42","date_gmt":"2023-08-08T14:02:42","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=12417"},"modified":"2025-08-18T16:40:28","modified_gmt":"2025-08-18T14:40:28","slug":"ecremage","status":"publish","type":"glossaire","link":"https:\/\/optimix-software.com\/fr\/glossaire\/ecremage\/","title":{"rendered":"Ecr\u00e9mage"},"content":{"rendered":"\n<p><strong>La strat\u00e9gie d&rsquo;\u00e9cr\u00e9mage<\/strong> est une strat\u00e9gie de prix qui consiste \u00e0 fixer un prix initial \u00e9lev\u00e9 pour un nouveau produit. L&rsquo;objectif est de maximiser les profits en ciblant les consommateurs pr\u00eats \u00e0 payer un prix premium pour \u00eatre les premiers \u00e0 acqu\u00e9rir le produit. Au fil du temps, le prix est progressivement baiss\u00e9 pour attirer d&rsquo;autres segments de march\u00e9.<\/p>\n\n\n\n<p>Pour aller plus loin sur le sujet, nous vous invitons \u00e0 consulter notre article : <a href=\"https:\/\/optimix-software.com\/fr\/blog\/pricing\/definition-strategie-decremage\/\"><strong>Qu&rsquo;est-ce que c&rsquo;est une strat\u00e9gie d&rsquo;\u00e9cr\u00e9mage ?<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-212642236615\"\n  style=\"max-width:100%; max-height:100%; width:600px;height:250px\" data-hubspot-wrapper-cta-id=\"212642236615\">\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJgXfdoYMivLtbDje%2F88OnyJzHyvPQvbM%2FfVcWWph0Eztw7LF%2BraMppO3RYXNezjCP5EhxR2ygQ%2F7pMDrmzscCEAWp0klpdNe5dcg%2F1jiO8E6U%3D&#038;webInteractiveContentId=212642236615&#038;portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212642236615.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"template":"","alphabet":[],"class_list":["post-12417","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.2) - 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