{"id":12452,"date":"2023-08-08T16:43:52","date_gmt":"2023-08-08T14:43:52","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=12452"},"modified":"2026-09-14T13:01:59","modified_gmt":"2026-09-14T11:01:59","slug":"elasticite-prix","status":"publish","type":"glossaire","link":"https:\/\/optimix-software.com\/fr\/glossaire\/elasticite-prix\/","title":{"rendered":"Elasticit\u00e9 Prix"},"content":{"rendered":"\n<h2 id=\"h-qu-est-ce-que-l-elasticite-prix\" class=\"wp-block-heading\"><strong>Qu&rsquo;est-ce que l&rsquo;\u00c9lasticit\u00e9 Prix ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/optimix-software.com\/fr\/blog\/pricing\/elasticite-prix-dans-le-retail\/\">L\u2019<strong>\u00e9lasticit\u00e9 prix<\/strong><\/a> mesure la r\u00e9activit\u00e9 de la demande \u00e0 une modification du prix d\u2019un produit ou d\u2019un service. C&rsquo;est un indicateur de combien la quantit\u00e9 demand\u00e9e varie proportionnellement en r\u00e9ponse \u00e0 un changement du prix. L\u2019\u00e9lasticit\u00e9 prix peut \u00eatre calcul\u00e9e \u00e0 l\u2019aide de la formule suivante :<\/p>\n\n\n\n<h3 id=\"h-formule-de-l-elasticite-prix\" class=\"wp-block-heading\"><strong>Formule de l&rsquo;\u00c9lasticit\u00e9 Prix<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Elasticit\u00e9&nbsp;prix= &nbsp;%Changement&nbsp;de&nbsp;la&nbsp;demande\u200b \/ %&nbsp;Changement&nbsp;du&nbsp;prix<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette formule calcule la variation relative de la demande en r\u00e9ponse \u00e0 une variation relative du prix. Selon la valeur obtenue, l\u2019\u00e9lasticit\u00e9 prix peut indiquer si un produit est <strong>\u00e9lastique<\/strong> ou <strong>in\u00e9lastique<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Valeur de l\u2019\u00c9lasticit\u00e9<\/strong><\/th><th><strong>Type de Demande<\/strong><\/th><th><strong>Explication<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>\u00c9lasticit\u00e9 &gt; 1<\/strong><\/td><td><strong>Demande \u00c9lastique<\/strong><\/td><td>Une petite variation de prix entra\u00eene une grande variation de la demande. Les consommateurs sont sensibles aux changements de prix. Exemple : Produits de luxe.<\/td><\/tr><tr><td><strong>\u00c9lasticit\u00e9 = 1<\/strong><\/td><td><strong>\u00c9lasticit\u00e9 Unitaire<\/strong><\/td><td>La variation de la demande est proportionnelle \u00e0 la variation du prix. Cela signifie qu&rsquo;une variation de prix de 10 % entra\u00eenera \u00e9galement une variation de 10 % de la demande.<\/td><\/tr><tr><td><strong>\u00c9lasticit\u00e9 &lt; 1<\/strong><\/td><td><strong>Demande In\u00e9lastique<\/strong><\/td><td>Les consommateurs sont peu sensibles aux variations de prix. Une augmentation de prix n\u2019entra\u00eenera qu\u2019une faible diminution de la demande. Exemple : Produits de premi\u00e8re n\u00e9cessit\u00e9.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<center>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-212642236615\"\n  style=\"max-width:100%; max-height:100%; width:600px;height:250px\" data-hubspot-wrapper-cta-id=\"212642236615\">\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJgXfdoYMivLtbDje%2F88OnyJzHyvPQvbM%2FfVcWWph0Eztw7LF%2BraMppO3RYXNezjCP5EhxR2ygQ%2F7pMDrmzscCEAWp0klpdNe5dcg%2F1jiO8E6U%3D&#038;webInteractiveContentId=212642236615&#038;portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212642236615.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div><\/center>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"template":"","alphabet":[],"class_list":["post-12452","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Elasticit\u00e9 Prix - optimix XPA - Solution de Pricing<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment l&#039;\u00e9lasticit\u00e9-prix peut transformer votre strat\u00e9gie de pricing dans le retail. 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