{"id":12462,"date":"2023-08-08T16:47:58","date_gmt":"2023-08-08T14:47:58","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=12462"},"modified":"2026-09-11T16:32:12","modified_gmt":"2026-09-11T14:32:12","slug":"gamme-de-produits","status":"publish","type":"glossaire","link":"https:\/\/optimix-software.com\/fr\/glossaire\/gamme-de-produits\/","title":{"rendered":"Gamme de produits"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/optimix-software.com\/fr\/blog\/supplychain\/gamme-produits-definition\/\">La gamme de produits<\/a><\/strong> fait r\u00e9f\u00e9rence \u00e0 l&rsquo;ensemble des produits ou des articles propos\u00e9s par une entreprise ou une marque. Elle peut inclure diff\u00e9rents types de produits qui r\u00e9pondent \u00e0 diff\u00e9rents besoins ou segments de march\u00e9. La gamme de produits peut \u00eatre large et diversifi\u00e9e, couvrant plusieurs cat\u00e9gories de produits, ou plus \u00e9troite et sp\u00e9cialis\u00e9e, se concentrant sur une niche sp\u00e9cifique.<\/p>\n\n\n\n<div style=\"height:63px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-212638874819\"\n\u00a0style=\"max-width:100%; max-height:100%; width:600px;height:234.77083450195312px\" data-hubspot-wrapper-cta-id=\"212638874819\">\n<a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJ3yV6MOPEmjYe7rXEbJeQg%2FmegZqzgl0psdvbmrVD6FolDLhtWw%2F9wevv68x9FTGL1TA%2Fh1dqgwCJS%2BaKNYq0FVqGtgXDeutTc0RaorznpftimzFBkWFuNFBwuNo4rv0bD7SuPEYBoKzu3Ba%2B0aGRlhLa0t5qIvzpTyJ3u2d%2Bm9ytLKC0fZ1BWIEFvD6DS5FWaNv3u&#038;webInteractiveContentId=212638874819&#038;portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n<img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212638874819.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\nonerror=\"this.style.display='none'\" \/>\n<\/a>\n<\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"template":"","alphabet":[],"class_list":["post-12462","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v28.4) - 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