{"id":12492,"date":"2023-08-08T16:55:43","date_gmt":"2023-08-08T14:55:43","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=12492"},"modified":"2025-03-06T09:34:03","modified_gmt":"2025-03-06T08:34:03","slug":"juste-prix","status":"publish","type":"glossaire","link":"https:\/\/optimix-software.com\/fr\/glossaire\/juste-prix\/","title":{"rendered":"Juste-prix"},"content":{"rendered":"\n<p>Le juste-prix est un concept \u00e9conomique et \u00e9thique qui d\u00e9signe le prix \u00e9quitable et raisonnable. Mais aussi acceptable pour un produit ou un service. Il est souvent consid\u00e9r\u00e9 comme le prix optimal qui \u00e9quilibre les int\u00e9r\u00eats des consommateurs et des vendeurs. Tout en tenant compte des co\u00fbts de production, de la valeur per\u00e7ue, de la concurrence sur le march\u00e9 et des conditions \u00e9conomiques.<\/p>\n\n\n\n<p>Le juste-prix est bas\u00e9 sur des principes de transparence, de responsabilit\u00e9 et de justice. Il vise \u00e0 \u00e9viter l&rsquo;exploitation des consommateurs ou des producteurs. Il peut \u00eatre influenc\u00e9 par des facteurs tels que l&rsquo;<a href=\"https:\/\/optimix-software.com\/fr\/solution-supply-chain\/prevision-des-ventes\/\">offre et la demande<\/a>. Mais \u00e9galement la qualit\u00e9 du produit, les co\u00fbts de production. Ou encore les marges b\u00e9n\u00e9ficiaires raisonnables et les normes \u00e9thiques de l&rsquo;industrie.<\/p>\n\n\n\n<p>Le juste-prix est un concept subjectif et peut varier en fonction des perspectives et des contextes, mais il est souvent recherch\u00e9 comme un id\u00e9al \u00e0 atteindre dans les transactions commerciales.<\/p>\n","protected":false},"template":"","alphabet":[],"class_list":["post-12492","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Juste-prix - Optimix Solutions<\/title>\n<meta name=\"description\" content=\"Explorez la d\u00e9finition du juste-prix, un concept \u00e9conomique d\u00e9signant le prix consid\u00e9r\u00e9 comme \u00e9quitable pour un bien ou un service.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/optimix-software.com\/fr\/glossaire\/juste-prix\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Juste-prix\" \/>\n<meta property=\"og:description\" content=\"Explorez la d\u00e9finition du juste-prix, un concept \u00e9conomique d\u00e9signant le prix consid\u00e9r\u00e9 comme \u00e9quitable pour un bien ou un service.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/optimix-software.com\/fr\/glossaire\/juste-prix\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimix Solutions\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T08:34:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/optimix-software.com\/wp-content\/uploads\/logo-optimix-yoast.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/optimix-software.com\/fr\/glossaire\/juste-prix\/\",\"url\":\"https:\/\/optimix-software.com\/fr\/glossaire\/juste-prix\/\",\"name\":\"Juste-prix - 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