{"id":12536,"date":"2023-08-08T17:04:55","date_gmt":"2023-08-08T15:04:55","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=12536"},"modified":"2025-03-06T10:25:02","modified_gmt":"2025-03-06T09:25:02","slug":"prix-concurrentiel","status":"publish","type":"glossaire","link":"https:\/\/optimix-software.com\/fr\/glossaire\/prix-concurrentiel\/","title":{"rendered":"Prix concurrentiel"},"content":{"rendered":"\n<p>Le prix concurrentiel dans le retail se r\u00e9f\u00e8re \u00e0 une strat\u00e9gie de tarification qui vise \u00e0 fixer les prix de mani\u00e8re \u00e0 \u00eatre comp\u00e9titif par rapport aux autres acteurs du march\u00e9. Il s&rsquo;agit de proposer des prix attractifs et<a href=\"https:\/\/optimix-software.com\/fr\/blog\/pricing\/releve-de-prix-et-collecte-de-donnees\/\"> comparables \u00e0 ceux des concurrents<\/a> pour attirer les clients et maintenir une part de march\u00e9 favorable.<\/p>\n\n\n\n<p>Pour d\u00e9terminer un prix concurrentiel, les retailers doivent prendre en compte plusieurs facteurs tels que les co\u00fbts de production, les marges b\u00e9n\u00e9ficiaires souhait\u00e9es, la demande du march\u00e9, les caract\u00e9ristiques du produit et les prix pratiqu\u00e9s par les concurrents directs. Une tarification comp\u00e9titive peut impliquer de fixer des prix similaires ou l\u00e9g\u00e8rement inf\u00e9rieurs \u00e0 ceux des concurrents, tout en offrant une valeur ajout\u00e9e ou des avantages suppl\u00e9mentaires pour se diff\u00e9rencier.<\/p>\n\n\n\n<p>L&rsquo;objectif est de rester attractif aux yeux des consommateurs tout en assurant une rentabilit\u00e9 et une position concurrentielle solide dans le march\u00e9 du retail.<\/p>\n","protected":false},"template":"","alphabet":[],"class_list":["post-12536","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Prix concurrentiel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/optimix-software.com\/fr\/glossaire\/prix-concurrentiel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prix concurrentiel\" \/>\n<meta property=\"og:description\" content=\"Le prix concurrentiel dans le retail se r\u00e9f\u00e8re \u00e0 une strat\u00e9gie de tarification qui vise \u00e0 fixer les prix de mani\u00e8re \u00e0 \u00eatre comp\u00e9titif par rapport aux autres acteurs du march\u00e9. Il s&rsquo;agit de proposer des prix attractifs et comparables \u00e0 ceux des concurrents pour attirer les clients et maintenir une part de march\u00e9 favorable. Pour d\u00e9terminer un prix concurrentiel, les retailers doivent prendre en compte plusieurs facteurs tels que les co\u00fbts de production, les marges b\u00e9n\u00e9ficiaires souhait\u00e9es, la demande du march\u00e9, les caract\u00e9ristiques du produit et les prix pratiqu\u00e9s par les concurrents directs. Une tarification comp\u00e9titive peut impliquer de fixer des prix similaires ou l\u00e9g\u00e8rement inf\u00e9rieurs \u00e0 ceux des concurrents, tout en offrant une valeur ajout\u00e9e ou des avantages suppl\u00e9mentaires pour se diff\u00e9rencier. L&rsquo;objectif est de rester attractif aux yeux des consommateurs tout en assurant une rentabilit\u00e9 et une position concurrentielle solide dans le march\u00e9 du retail.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/optimix-software.com\/fr\/glossaire\/prix-concurrentiel\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimix Solutions\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T09:25:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/optimix-software.com\/wp-content\/uploads\/logo-optimix-yoast.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/optimix-software.com\/fr\/glossaire\/prix-concurrentiel\/\",\"url\":\"https:\/\/optimix-software.com\/fr\/glossaire\/prix-concurrentiel\/\",\"name\":\"Prix concurrentiel\",\"isPartOf\":{\"@id\":\"https:\/\/optimix-software.com\/fr\/#website\"},\"datePublished\":\"2023-08-08T15:04:55+00:00\",\"dateModified\":\"2025-03-06T09:25:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/optimix-software.com\/fr\/glossaire\/prix-concurrentiel\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/optimix-software.com\/fr\/glossaire\/prix-concurrentiel\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/optimix-software.com\/fr\/glossaire\/prix-concurrentiel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/optimix-software.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossaire\",\"item\":\"https:\/\/optimix-software.com\/fr\/glossaire\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Prix concurrentiel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/optimix-software.com\/fr\/#website\",\"url\":\"https:\/\/optimix-software.com\/fr\/\",\"name\":\"Optimix Solutions\",\"description\":\"Editeur de solutions de Pricing et Supply Chain\",\"publisher\":{\"@id\":\"https:\/\/optimix-software.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/optimix-software.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/optimix-software.com\/fr\/#organization\",\"name\":\"Optimix Software\",\"url\":\"https:\/\/optimix-software.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/optimix-software.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/optimix-software.com\/wp-content\/uploads\/logo-carre-optimix-RETAIL-PERFORMANCE-SOFTWARE.jpg\",\"contentUrl\":\"https:\/\/optimix-software.com\/wp-content\/uploads\/logo-carre-optimix-RETAIL-PERFORMANCE-SOFTWARE.jpg\",\"width\":2001,\"height\":2001,\"caption\":\"Optimix Software\"},\"image\":{\"@id\":\"https:\/\/optimix-software.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/optimix-ffr\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Prix concurrentiel","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/optimix-software.com\/fr\/glossaire\/prix-concurrentiel\/","og_locale":"fr_FR","og_type":"article","og_title":"Prix concurrentiel","og_description":"Le prix concurrentiel dans le retail se r\u00e9f\u00e8re \u00e0 une strat\u00e9gie de tarification qui vise \u00e0 fixer les prix de mani\u00e8re \u00e0 \u00eatre comp\u00e9titif par rapport aux autres acteurs du march\u00e9. 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