{"id":12551,"date":"2023-08-08T17:14:03","date_gmt":"2023-08-08T15:14:03","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=12551"},"modified":"2025-08-11T17:03:00","modified_gmt":"2025-08-11T15:03:00","slug":"releve-de-prix-quest-ce-que-cest","status":"publish","type":"glossaire","link":"https:\/\/optimix-software.com\/fr\/glossaire\/releve-de-prix-quest-ce-que-cest\/","title":{"rendered":"Relev\u00e9 de prix : Qu&rsquo;est-ce que c&rsquo;est ?"},"content":{"rendered":"\n<p>Un relev\u00e9 de prix fait r\u00e9f\u00e9rence \u00e0 une activit\u00e9 consistant \u00e0 collecter et enregistrer les prix des produits propos\u00e9s par les concurrents ou les retailers dans un march\u00e9 donn\u00e9. Il s&rsquo;agit d&rsquo;une pratique courante pour <strong>surveiller et analyser la concurrence<\/strong>. Elle permet aussi d&rsquo;\u00e9valuer la position tarifaire d&rsquo;une entreprise et prendre des d\u00e9cisions strat\u00e9giques en mati\u00e8re de tarification.<\/p>\n\n\n\n<p>Les relev\u00e9s de prix peuvent \u00eatre effectu\u00e9s de mani\u00e8re manuelle, en envoyant des \u00e9quipes pour noter les prix sur le terrain, ou de mani\u00e8re automatis\u00e9e, en utilisant des outils de collecte de donn\u00e9es en ligne. Les informations recueillies lors des relev\u00e9s de prix peuvent inclure :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>les prix r\u00e9guliers, <\/li>\n\n\n\n<li>les prix promotionnels, <\/li>\n\n\n\n<li>les remises,<\/li>\n\n\n\n<li>les offres sp\u00e9ciales.<\/li>\n<\/ul>\n\n\n\n<p>Pour savoir pourquoi il est important de relever les prix de vos concurrents et quelle est l&rsquo;importance de cette collecte de donn\u00e9es, nous vous invitons \u00e0 lire notre article : <a href=\"https:\/\/optimix-software.com\/fr\/blog\/pricing\/pourquoi-faire-un-releve-de-prix-de-la-concurrence\/\"><strong>Pourquoi relever les prix des concurrents<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-212642236615\"\n  style=\"max-width:100%; max-height:100%; width:600px;height:234.77083450195312px\" data-hubspot-wrapper-cta-id=\"212642236615\">\n  <a 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