{"id":12555,"date":"2023-08-08T17:15:06","date_gmt":"2023-08-08T15:15:06","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=12555"},"modified":"2025-11-24T13:07:40","modified_gmt":"2025-11-24T12:07:40","slug":"rupture-de-stock","status":"publish","type":"glossaire","link":"https:\/\/optimix-software.com\/fr\/glossaire\/rupture-de-stock\/","title":{"rendered":"Qu&rsquo;est-ce que la rupture de stock ?"},"content":{"rendered":"\n<p><a href=\"https:\/\/optimix-software.com\/fr\/blog\/supplychain\/rupture-stock-causes-consequences-solutions\/\">La <strong>rupture de stock<\/strong><\/a> est un ph\u00e9nom\u00e8ne courant dans les cha\u00eenes d&rsquo;approvisionnement, o\u00f9 un produit n&rsquo;est plus disponible \u00e0 la vente en raison de l&rsquo;\u00e9puisement des stocks avant qu&rsquo;une nouvelle livraison ne soit effectu\u00e9e. Ce probl\u00e8me, qui survient tant en magasin qu\u2019en ligne, peut avoir des cons\u00e9quences graves pour les entreprises, notamment en termes de <strong>perte de ventes<\/strong>, de <strong>m\u00e9contentement client<\/strong> et de <strong>r\u00e9putation ternie<\/strong>. Dans un environnement de supply chain de plus en plus complexe et dynamique, il est essentiel pour les retailers et les acteurs de la distribution de ma\u00eetriser cette probl\u00e9matique afin d&rsquo;optimiser leur gestion des stocks et de maintenir la satisfaction client.<\/p>\n\n\n\n<p>Une <strong>rupture de stock<\/strong> se produit lorsque la demande pour un produit d\u00e9passe l&rsquo;offre disponible \u00e0 un moment donn\u00e9, ce qui emp\u00eache les clients d&rsquo;acheter le produit, que ce soit en magasin ou sur un site e-commerce. Elle intervient g\u00e9n\u00e9ralement lorsque le stock est \u00e9puis\u00e9 avant que de nouvelles marchandises soient livr\u00e9es ou reconstitu\u00e9es. Les ruptures de stock peuvent \u00eatre temporaires ou prolong\u00e9es, en fonction de la rapidit\u00e9 avec laquelle les actions correctives sont mises en place.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<center>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-211436237037\"\n  style=\"max-width:100%; max-height:100%; width:600px;height:250px\" data-hubspot-wrapper-cta-id=\"211436237037\">\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLLU4RQ238cCtvPGfoXIaM3mbr4BiChqHgGT2lqum0byxKcLgNEeTSrrRd5%2FiAMPkeMJIpecUAB5PTKFSsRobVtec6J9gTM2ThBu%2Bq5oEQgWDJIH%2BP6w4tlF08Mrzj0SyadoJpr9N1iaz7prmxbFFLa0N8ieo8kCpipp9ahJ4Sjag%2BLaWyMvLU2yl6rzdP5NYCSjyRLbpbzEM9V4OzcTvQgJwnmdmf47vlzo14pNOw3bNFiNtSaad3Px2iE5nxOpD%2F8%3D&#038;webInteractiveContentId=211436237037&#038;portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img 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