{"id":61425,"date":"2025-07-18T09:59:53","date_gmt":"2025-07-18T07:59:53","guid":{"rendered":"https:\/\/optimix-software.com\/?page_id=61425"},"modified":"2025-09-12T14:26:16","modified_gmt":"2025-09-12T12:26:16","slug":"cas-client-boulanger","status":"publish","type":"page","link":"https:\/\/optimix-software.com\/fr\/cas-client-boulanger\/","title":{"rendered":"Cas Client Boulanger"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"61425\" class=\"elementor elementor-61425\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4550cd7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"4550cd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-37fed6a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"37fed6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cae7a8 elementor-widget elementor-widget-heading\" data-id=\"6cae7a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comment Boulanger a boost\u00e9 la productivit\u00e9 de ses \u00e9quipes pricing de 50 %<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15c732b elementor-widget elementor-widget-spacer\" data-id=\"15c732b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f72fdc9 elementor-widget elementor-widget-text-editor\" data-id=\"f72fdc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Face \u00e0 une charge de travail croissante et \u00e0 des processus manuels chronophages, <strong>les \u00e9quipes pricing de Boulanger<\/strong> peinaient \u00e0 suivre le rythme des ajustements n\u00e9cessaires pour rester comp\u00e9titives. En optimisant leurs processus, elles ont gagn\u00e9 un temps pr\u00e9cieux et ont pu se concentrer sur des d\u00e9cisions \u00e0 plus forte valeur ajout\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c90636 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"7c90636\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb4383 elementor-widget elementor-widget-image\" data-id=\"8fb4383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/boulanger-logo.png\" class=\"attachment-large size-large wp-image-370\" alt=\"Logo Boulanger\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad1b32e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"ad1b32e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd1d7be elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cd1d7be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#Telechargement\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger le cas client<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8784e8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"f8784e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dfb7e1f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"dfb7e1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eea39a1 elementor-widget elementor-widget-icon-box\" data-id=\"eea39a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t25000\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tR\u00e9f\u00e9rences produits\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47a29c6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"47a29c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a44a1ef elementor-widget elementor-widget-icon-box\" data-id=\"a44a1ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t220\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMagasins en France\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-973b1e6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"973b1e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81e90c2 elementor-widget elementor-widget-icon-box\" data-id=\"81e90c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t3500\u202fM\u20ac\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tChiffre d\u2019affaires\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e350c3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2e350c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04eb033 elementor-widget elementor-widget-icon-box\" data-id=\"04eb033\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t9\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tUnivers produits\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d5d2ea e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"1d5d2ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0dde0f0 e-con-full elementor-hidden-mobile e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"0dde0f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-243ec90 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"243ec90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8162dca elementor-widget elementor-widget-text-editor\" data-id=\"8162dca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"59\" data-end=\"413\"><strong data-start=\"59\" data-end=\"72\">Boulanger<\/strong>, acteur majeur de l\u2019\u00e9lectrom\u00e9nager et du multim\u00e9dia, g\u00e8re un r\u00e9seau de <strong data-start=\"144\" data-end=\"160\">220 magasins<\/strong> et un catalogue de plus de <strong data-start=\"188\" data-end=\"218\">25 000 r\u00e9f\u00e9rences produits<\/strong>. Face \u00e0 une concurrence intense et \u00e0 la complexit\u00e9 du portefeuille, l\u2019enseigne devait ajuster rapidement ses prix tout en garantissant la coh\u00e9rence et la performance de sa strat\u00e9gie tarifaire.<\/p><p data-start=\"415\" data-end=\"584\">Les \u00e9quipes pricing \u00e9taient frein\u00e9es par des processus manuels lourds, limitant leur agilit\u00e9 et leur capacit\u00e9 \u00e0 se concentrer sur des d\u00e9cisions \u00e0 forte valeur ajout\u00e9e.<\/p><p data-start=\"586\" data-end=\"819\">Pour relever ce d\u00e9fi, nous avons d\u00e9ploy\u00e9 <strong data-start=\"627\" data-end=\"662\">XPA \u2013 Optimix Pricing Analytics<\/strong>, une solution qui automatise les t\u00e2ches r\u00e9p\u00e9titives, fiabilise le suivi des assortiments et optimise le pilotage des <strong>strat\u00e9gies tarifaires<\/strong> en temps r\u00e9el.<\/p><p data-start=\"821\" data-end=\"977\"><strong><span style=\"color: #fe6000;\">R\u00e9sultat : un gain de productivit\u00e9 de 50 % pour les \u00e9quipes pricing, une meilleure r\u00e9activit\u00e9 face au march\u00e9 et une optimisation significative des marges.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-118979c e-con-full elementor-hidden-mobile e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"118979c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0002e6 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"c0002e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e8d103 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4e8d103\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#Telechargement\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger le cas client<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cccb84b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"cccb84b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9bbf8d elementor-widget elementor-widget-image\" data-id=\"a9bbf8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"535\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/boulanger-optimix-solutions.webp\" class=\"attachment-large size-large wp-image-61504\" alt=\"\" srcset=\"https:\/\/optimix-software.com\/wp-content\/uploads\/boulanger-optimix-solutions.webp 904w, https:\/\/optimix-software.com\/wp-content\/uploads\/boulanger-optimix-solutions-897x600.webp 897w, https:\/\/optimix-software.com\/wp-content\/uploads\/boulanger-optimix-solutions-768x514.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a1c84ac e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"3a1c84ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1968a778 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1968a778\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-630af122 elementor-widget elementor-widget-heading\" data-id=\"630af122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Nos t\u00e9moignages clients<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63b2f4e0 elementor-widget elementor-widget-heading\" data-id=\"63b2f4e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Des partenaires qui t\u00e9moignent de notre expertise et de notre engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6813fbee e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6813fbee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67d5c230 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-image\" data-id=\"67d5c230\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"509\" height=\"70\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/Logo_Boulanger.webp\" class=\"attachment-full size-full wp-image-40249\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5774454 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-testimonial\" data-id=\"5774454\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:&quot;300&quot;}\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Mon exp\u00e9rience dans l\u2019utilisation de la solution d'Optimix et la collaboration avec les \u00e9quipes ont \u00e9t\u00e9 tr\u00e8s positives.\n\nCe logiciel a significativement am\u00e9lior\u00e9 nos d\u00e9cisions tarifaires gr\u00e2ce \u00e0 des informations pr\u00e9cises. Nous avons b\u00e9n\u00e9fici\u00e9 d\u2019une relation solide avec les \u00e9quipes d\u2019OptimiX Solutions et le d\u00e9ploiement rapide en 6 mois a renforc\u00e9 notre confiance en cette collaboration r\u00e9ussie.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Mathieu Louchez<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Leader Pricing et Assortiments<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-955ac79 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"955ac79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ba491bc e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ba491bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9352fd1 elementor-widget elementor-widget-menu-anchor\" data-id=\"9352fd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Telechargement\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eefb2d elementor-widget elementor-widget-html\" data-id=\"9eefb2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/js-eu1.hsforms.net\/forms\/embed\/144414462.js\" defer><\/script>\r\n<div class=\"hs-form-frame\" data-region=\"eu1\" data-form-id=\"71f77ab8-ec02-4456-a678-bc5d730f4ed5\" data-portal-id=\"144414462\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afea364 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"afea364\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce9308 elementor-widget elementor-widget-image\" data-id=\"0ce9308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"912\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/consultant-it-optimix-solutions.webp\" class=\"attachment-large size-large wp-image-61253\" alt=\"Consultant It - Optimix Solutions\" srcset=\"https:\/\/optimix-software.com\/wp-content\/uploads\/consultant-it-optimix-solutions.webp 878w, https:\/\/optimix-software.com\/wp-content\/uploads\/consultant-it-optimix-solutions-526x600.webp 526w, https:\/\/optimix-software.com\/wp-content\/uploads\/consultant-it-optimix-solutions-768x876.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment Boulanger a boost\u00e9 la productivit\u00e9 de ses \u00e9quipes pricing de 50 % Face \u00e0 une charge de travail croissante et \u00e0 des processus manuels chronophages, les \u00e9quipes pricing de Boulanger peinaient \u00e0 suivre le rythme des ajustements n\u00e9cessaires pour rester comp\u00e9titives. En optimisant leurs processus, elles ont gagn\u00e9 un temps pr\u00e9cieux et ont pu se concentrer sur des d\u00e9cisions \u00e0 plus forte valeur ajout\u00e9e. T\u00e9l\u00e9charger le cas client 25000 R\u00e9f\u00e9rences produits 220 Magasins en France 3500\u202fM\u20ac Chiffre d\u2019affaires 9 Univers produits Boulanger, acteur majeur de l\u2019\u00e9lectrom\u00e9nager et du multim\u00e9dia, g\u00e8re un r\u00e9seau de 220 magasins et un catalogue de plus de 25 000 r\u00e9f\u00e9rences produits. Face \u00e0 une concurrence intense et \u00e0 la complexit\u00e9 du portefeuille, l\u2019enseigne devait ajuster rapidement ses prix tout en garantissant la coh\u00e9rence et la performance de sa strat\u00e9gie tarifaire. Les \u00e9quipes pricing \u00e9taient frein\u00e9es par des processus manuels lourds, limitant leur agilit\u00e9 et leur capacit\u00e9 \u00e0 se concentrer sur des d\u00e9cisions \u00e0 forte valeur ajout\u00e9e. Pour relever ce d\u00e9fi, nous avons d\u00e9ploy\u00e9 XPA \u2013 Optimix Pricing Analytics, une solution qui automatise les t\u00e2ches r\u00e9p\u00e9titives, fiabilise le suivi des assortiments et optimise le pilotage des strat\u00e9gies tarifaires en temps r\u00e9el. R\u00e9sultat : un gain de productivit\u00e9 de 50 % pour les \u00e9quipes pricing, une meilleure r\u00e9activit\u00e9 face au march\u00e9 et une optimisation significative des marges. T\u00e9l\u00e9charger le cas client Nos t\u00e9moignages clients Des partenaires qui t\u00e9moignent de notre expertise et de notre engagement \u00ab\u00a0Mon exp\u00e9rience dans l\u2019utilisation de la solution d&rsquo;Optimix et la collaboration avec les \u00e9quipes ont \u00e9t\u00e9 tr\u00e8s positives. Ce logiciel a significativement am\u00e9lior\u00e9 nos d\u00e9cisions tarifaires gr\u00e2ce \u00e0 des informations pr\u00e9cises. Nous avons b\u00e9n\u00e9fici\u00e9 d\u2019une relation solide avec les \u00e9quipes d\u2019OptimiX Solutions et le d\u00e9ploiement rapide en 6 mois a renforc\u00e9 notre confiance en cette collaboration r\u00e9ussie.\u00a0\u00bb Mathieu Louchez Leader Pricing et Assortiments<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","content-type":"","footnotes":""},"class_list":["post-61425","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cas Client Boulanger<\/title>\n<meta name=\"description\" content=\"Cas Client Boulanger %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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