{"id":664,"date":"2025-06-23T14:41:20","date_gmt":"2025-06-23T12:41:20","guid":{"rendered":"https:\/\/optimix.fr\/?page_id=664"},"modified":"2026-03-26T10:01:45","modified_gmt":"2026-03-26T09:01:45","slug":"matching-et-chainage-de-produits","status":"publish","type":"page","link":"https:\/\/optimix-software.com\/fr\/solution-de-pricing\/matching-et-chainage-de-produits\/","title":{"rendered":"Logiciel Matching produit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"664\" class=\"elementor elementor-664\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb4357e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"fb4357e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-518bd194 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"518bd194\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c235497 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3c235497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">LOGICIEL DE MATCHING PRODUIT<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-755502c5 elementor-widget elementor-widget-text-editor\" data-id=\"755502c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Gagnez en r\u00e9activit\u00e9 et affinez votre strat\u00e9gie prix avec des correspondances produits pr\u00e9cises et contextualis\u00e9es.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63243f elementor-widget elementor-widget-text-editor\" data-id=\"63243f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p class=\"cvGsUA direction-ltr align-start para-style-body\"><strong><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Matching automatique<\/span><\/strong><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> de tout type de code (EAN, R\u00e9f. Fournisseur, CIP, etc.)<\/span><\/p><\/li><li><p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Matching des produits non identique (MDD) ou sans code<\/span><\/p><\/li><li><p class=\"cvGsUA direction-ltr align-start para-style-body\"><strong><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Calcul du score de proximit\u00e9 <\/span><\/strong><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">bas\u00e9 des caract\u00e9ristiques textuels et non textuels sugg\u00e9r\u00e9 par l\u2019IA<\/span><\/p><\/li><li><p class=\"cvGsUA direction-ltr align-start para-style-body\"><strong><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Matching par coefficient :<\/span><\/strong><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"> Application de coefficients \u00e0 des produits vendus dans des formats diff\u00e9rents.<\/span><\/p><\/li><li><p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Int\u00e9gration de tout<strong> type de donn\u00e9es<\/strong> (Web, Pan\u00e9listes, Clients &#8230;)<\/span><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-188f2701 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"188f2701\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#form-XPA\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demandez une d\u00e9mo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d21db5e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2d21db5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31a206e7 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"31a206e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/elementor\/thumbs\/matching-r7kxjaudw9lw8wqteqfg65u17w65vru8umhqfs3h64.webp\" title=\"matching\" alt=\"matching\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54852797 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"54852797\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b361d13 elementor-widget elementor-widget-heading\" data-id=\"5b361d13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ILS NOUS FONT CONFIANCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd645b9 eael_liquid_glass-effect1 eael_liquid_glass_shadow-effect1 elementor-widget elementor-widget-jet-listing-grid\" data-id=\"6bd645b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;5&quot;,&quot;columns_tablet&quot;:&quot;3&quot;,&quot;columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"jet-listing-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-grid jet-listing\"><div class=\"jet-listing-grid__slider slick-lib\" data-slider_options=\"{&quot;autoplaySpeed&quot;:5000,&quot;autoplay&quot;:true,&quot;pauseOnHover&quot;:true,&quot;infinite&quot;:true,&quot;centerMode&quot;:false,&quot;speed&quot;:500,&quot;arrows&quot;:true,&quot;dots&quot;:false,&quot;slidesToScroll&quot;:1,&quot;prevArrow&quot;:&quot;\\u003Cdiv class=\\u0027jet-listing-grid__slider-icon prev-arrow \\u0027 role=\\u0027button\\u0027 aria-label=\\u0027Previous\\u0027\\u003E\\u003Csvg width=\\u0027180\\u0027 height=\\u0027180\\u0027 viewBox=\\u00270 0 180 180\\u0027 fill=\\u0027none\\u0027 xmlns=\\u0027http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\u0027\\u003E\\u003Cpath d=\\u0027M119 47.3166C119 48.185 118.668 48.9532 118.003 49.6212L78.8385 89L118.003 128.379C118.668 129.047 119 129.815 119 130.683C119 131.552 118.668 132.32 118.003 132.988L113.021 137.998C112.356 138.666 111.592 139 110.729 139C109.865 139 109.101 138.666 108.436 137.998L61.9966 91.3046C61.3322 90.6366 61 89.8684 61 89C61 88.1316 61.3322 87.3634 61.9966 86.6954L108.436 40.002C109.101 39.334 109.865 39 110.729 39C111.592 39 112.356 39.334 113.021 40.002L118.003 45.012C118.668 45.68 119 46.4482 119 47.3166Z\\u0027 fill=\\u0027black\\u0027\\\/\\u003E\\u003C\\\/svg\\u003E\\u003C\\\/div\\u003E&quot;,&quot;nextArrow&quot;:&quot;\\u003Cdiv class=\\u0027jet-listing-grid__slider-icon next-arrow \\u0027 role=\\u0027button\\u0027 aria-label=\\u0027Next\\u0027\\u003E\\u003Csvg width=\\u0027180\\u0027 height=\\u0027180\\u0027 viewBox=\\u00270 0 180 180\\u0027 fill=\\u0027none\\u0027 xmlns=\\u0027http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\u0027\\u003E\\u003Cpath d=\\u0027M119 47.3166C119 48.185 118.668 48.9532 118.003 49.6212L78.8385 89L118.003 128.379C118.668 129.047 119 129.815 119 130.683C119 131.552 118.668 132.32 118.003 132.988L113.021 137.998C112.356 138.666 111.592 139 110.729 139C109.865 139 109.101 138.666 108.436 137.998L61.9966 91.3046C61.3322 90.6366 61 89.8684 61 89C61 88.1316 61.3322 87.3634 61.9966 86.6954L108.436 40.002C109.101 39.334 109.865 39 110.729 39C111.592 39 112.356 39.334 113.021 40.002L118.003 45.012C118.668 45.68 119 46.4482 119 47.3166Z\\u0027 fill=\\u0027black\\u0027\\\/\\u003E\\u003C\\\/svg\\u003E\\u003C\\\/div\\u003E&quot;,&quot;rtl&quot;:false,&quot;itemsCount&quot;:26,&quot;fade&quot;:false,&quot;slidesToShow&quot;:{&quot;desktop&quot;:5,&quot;tablet&quot;:3,&quot;mobile&quot;:1}}\" dir=\"ltr\"><div class=\"jet-listing-grid__items grid-col-desk-5 grid-col-tablet-3 grid-col-mobile-1 jet-listing-grid--348\" data-queried-id=\"664|WP_Post\" data-nav=\"{&quot;enabled&quot;:false,&quot;type&quot;:null,&quot;more_el&quot;:null,&quot;query&quot;:[],&quot;widget_settings&quot;:{&quot;lisitng_id&quot;:348,&quot;posts_num&quot;:6,&quot;columns&quot;:5,&quot;columns_tablet&quot;:3,&quot;columns_mobile&quot;:1,&quot;column_min_width&quot;:240,&quot;column_min_width_tablet&quot;:240,&quot;column_min_width_mobile&quot;:240,&quot;inline_columns_css&quot;:false,&quot;is_archive_template&quot;:&quot;&quot;,&quot;post_status&quot;:[&quot;publish&quot;],&quot;use_random_posts_num&quot;:&quot;&quot;,&quot;max_posts_num&quot;:9,&quot;not_found_message&quot;:&quot;No data was found&quot;,&quot;is_masonry&quot;:false,&quot;equal_columns_height&quot;:&quot;&quot;,&quot;use_load_more&quot;:&quot;&quot;,&quot;load_more_id&quot;:&quot;&quot;,&quot;load_more_type&quot;:&quot;click&quot;,&quot;load_more_offset&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;use_custom_post_types&quot;:&quot;&quot;,&quot;custom_post_types&quot;:[],&quot;hide_widget_if&quot;:&quot;&quot;,&quot;carousel_enabled&quot;:&quot;yes&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;true&quot;,&quot;arrow_icon&quot;:&quot;fa fa-angle-left&quot;,&quot;dots&quot;:&quot;&quot;,&quot;autoplay&quot;:&quot;true&quot;,&quot;pause_on_hover&quot;:&quot;true&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;true&quot;,&quot;center_mode&quot;:&quot;&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;inject_alternative_items&quot;:&quot;&quot;,&quot;injection_items&quot;:[],&quot;scroll_slider_enabled&quot;:&quot;&quot;,&quot;scroll_slider_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;custom_query&quot;:&quot;yes&quot;,&quot;custom_query_id&quot;:&quot;8&quot;,&quot;_element_id&quot;:&quot;&quot;,&quot;collapse_first_last_gap&quot;:false,&quot;list_tag_selection&quot;:&quot;&quot;,&quot;list_items_wrapper_tag&quot;:&quot;div&quot;,&quot;list_item_tag&quot;:&quot;div&quot;,&quot;empty_items_wrapper_tag&quot;:&quot;div&quot;}}\" data-page=\"1\" data-pages=\"0\" data-listing-source=\"query\" data-listing-id=\"348\" data-query-id=\"8\"><div class=\"jet-listing-grid__item jet-listing-dynamic-post-33713\" data-post-id=\"33713\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 eael_liquid_glass-effect1 eael_liquid_glass_shadow-effect1 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\" ><img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/alnatura.svg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/optimix-software.com\/wp-content\/uploads\/\/alnatura.svg 600w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/alnatura.svg 1200w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/alnatura.svg 768w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/alnatura.svg 400w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-333\" data-post-id=\"333\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 eael_liquid_glass-effect1 eael_liquid_glass_shadow-effect1 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\" ><img decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/auchan.svg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/optimix-software.com\/wp-content\/uploads\/\/auchan.svg 600w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/auchan.svg 1200w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/auchan.svg 768w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/auchan.svg 400w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-29833\" data-post-id=\"29833\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 eael_liquid_glass-effect1 eael_liquid_glass_shadow-effect1 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\" ><img decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/Bureau-Vallee.svg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/optimix-software.com\/wp-content\/uploads\/\/Bureau-Vallee.svg 600w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Bureau-Vallee.svg 1200w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Bureau-Vallee.svg 768w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Bureau-Vallee.svg 400w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-26456\" data-post-id=\"26456\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 eael_liquid_glass-effect1 eael_liquid_glass_shadow-effect1 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\" ><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/Buffalo-Grill-1.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-339\" data-post-id=\"339\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 eael_liquid_glass-effect1 eael_liquid_glass_shadow-effect1 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\" ><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/Boulanger.svg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/optimix-software.com\/wp-content\/uploads\/\/Boulanger.svg 600w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Boulanger.svg 1200w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Boulanger.svg 768w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Boulanger.svg 400w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-390\" data-post-id=\"390\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element 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class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\" ><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/Biocbon.svg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/optimix-software.com\/wp-content\/uploads\/\/Biocbon.svg 600w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Biocbon.svg 1200w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Biocbon.svg 768w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Biocbon.svg 400w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-29880\" data-post-id=\"29880\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 eael_liquid_glass-effect1 eael_liquid_glass_shadow-effect1 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\" ><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/Sobio.svg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/optimix-software.com\/wp-content\/uploads\/\/Sobio.svg 600w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Sobio.svg 1200w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Sobio.svg 768w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Sobio.svg 400w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-26471\" data-post-id=\"26471\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 eael_liquid_glass-effect1 eael_liquid_glass_shadow-effect1 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\" ><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/gbh.svg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/optimix-software.com\/wp-content\/uploads\/\/gbh.svg 600w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/gbh.svg 1200w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/gbh.svg 768w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/gbh.svg 400w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-38781\" data-post-id=\"38781\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 eael_liquid_glass-effect1 eael_liquid_glass_shadow-effect1 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\" ><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/beauty-success.svg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/optimix-software.com\/wp-content\/uploads\/\/beauty-success.svg 600w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/beauty-success.svg 1200w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/beauty-success.svg 768w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/beauty-success.svg 400w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-38372\" data-post-id=\"38372\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 eael_liquid_glass-effect1 eael_liquid_glass_shadow-effect1 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\" ><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/Studio-sport.svg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/optimix-software.com\/wp-content\/uploads\/\/Studio-sport.svg 600w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Studio-sport.svg 1200w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Studio-sport.svg 768w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Studio-sport.svg 400w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-28882\" data-post-id=\"28882\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 eael_liquid_glass-effect1 eael_liquid_glass_shadow-effect1 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\" ><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/Weldom.svg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/optimix-software.com\/wp-content\/uploads\/\/Weldom.svg 600w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Weldom.svg 1200w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Weldom.svg 768w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Weldom.svg 400w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-337\" data-post-id=\"337\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 eael_liquid_glass-effect1 eael_liquid_glass_shadow-effect1 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\" ><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/Spar.svg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/optimix-software.com\/wp-content\/uploads\/\/Spar.svg 600w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Spar.svg 1200w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Spar.svg 768w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Spar.svg 400w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-26460\" data-post-id=\"26460\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 eael_liquid_glass-effect1 eael_liquid_glass_shadow-effect1 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\" ><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/easypara.svg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/optimix-software.com\/wp-content\/uploads\/\/easypara.svg 600w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/easypara.svg 1200w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/easypara.svg 768w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/easypara.svg 400w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-1015\" data-post-id=\"1015\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 eael_liquid_glass-effect1 eael_liquid_glass_shadow-effect1 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\" ><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/Mr.Bricolage.svg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/optimix-software.com\/wp-content\/uploads\/\/Mr.Bricolage.svg 600w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Mr.Bricolage.svg 1200w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Mr.Bricolage.svg 768w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/Mr.Bricolage.svg 400w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-335\" data-post-id=\"335\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 eael_liquid_glass-effect1 eael_liquid_glass_shadow-effect1 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\" ><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/casino.svg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/optimix-software.com\/wp-content\/uploads\/\/casino.svg 600w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/casino.svg 1200w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/casino.svg 768w, https:\/\/optimix-software.com\/wp-content\/uploads\/\/casino.svg 400w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37195e7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"37195e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd7a5b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1cd7a5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/fr\/temoignages-clients\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrez nos clients<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b975a85 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"3b975a85\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-415a866e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"415a866e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13655797 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"13655797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Le matching produit : <br>l'indispensable pour optimiser sa strat\u00e9gie prix<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4831372f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4831372f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"97\" data-end=\"359\">La pression concurrentielle s\u2019intensifie et les consommateurs comparent les prix en quelques clics. Se contenter de conna\u00eetre ses propres tarifs ne suffit plus : <strong>sans un positionnement intelligent par rapport au march\u00e9, vos prix risquent de manquer leur cible.<\/strong><\/p><p data-start=\"361\" data-end=\"489\">De plus, sans un matching produit pr\u00e9cis, vos relev\u00e9s de prix perdent en fiabilit\u00e9, fragilisant ainsi votre strat\u00e9gie pricing.<\/p><p data-start=\"491\" data-end=\"804\">Pour \u00e9viter ces \u00e9cueils, adoptez un matching produit rigoureux gr\u00e2ce \u00e0 <a href=\"\/fr\/solution-de-pricing\/\"><strong>un logiciel de pricing<\/strong><\/a> performant. Vous garantirez la fiabilit\u00e9 de vos donn\u00e9es, pourrez positionner strat\u00e9giquement vos tarifs face \u00e0 la concurrence, et construire une strat\u00e9gie tarifaire solide, parfaitement adapt\u00e9e aux r\u00e9alit\u00e9s du march\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-757795f5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"757795f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c8715eb elementor-widget elementor-widget-image\" data-id=\"7c8715eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/Matching-product-1000x1000.jpeg\" class=\"attachment-large size-large wp-image-56627\" alt=\"\" srcset=\"https:\/\/optimix-software.com\/wp-content\/uploads\/Matching-product-1000x1000.jpeg 1000w, https:\/\/optimix-software.com\/wp-content\/uploads\/Matching-product-600x600.jpeg 600w, https:\/\/optimix-software.com\/wp-content\/uploads\/Matching-product-768x768.jpeg 768w, https:\/\/optimix-software.com\/wp-content\/uploads\/Matching-product.jpeg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e69dd9f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"5e69dd9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-311f55ef elementor-align-center elementor-widget elementor-widget-button\" data-id=\"311f55ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#form-XPA\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demandez une d\u00e9mo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ddbb450 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"4ddbb450\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1eebde elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4c1eebde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Comment le matching des produits contribue-t-il \u00e0 optimiser les ventes ?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6babc044 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6babc044\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-782bffaa e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"782bffaa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71695155 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"71695155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-alt-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 6.6 5.4 12 12 12z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSans un matching produit pr\u00e9cis, les relev\u00e9s perdent leur sens. Le bon alignement entre produits garantit des comparaisons justes entre distributeurs et \u00e9vite les d\u00e9cisions strat\u00e9giques biais\u00e9es.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49e4a090 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"49e4a090\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc994b3 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"4dc994b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-alt-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 6.6 5.4 12 12 12z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tUne correspondance incorrecte peut impacter n\u00e9gativement la marge et l\u2019image de marque. Un bon matching produit pr\u00e9vient les erreurs tarifaires visibles par les consommateurs qui comparent \"en un clic\".\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f319d0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1f319d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a37a571 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"2a37a571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-alt-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 6.6 5.4 12 12 12z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tUn matching produit fiable offre une vision claire de sa position face au march\u00e9. Cela permet de construire une strat\u00e9gie prix coh\u00e9rente et r\u00e9active, en lien avec les attentes du march\u00e9.\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ee57cd e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"7ee57cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-30bff9af e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"30bff9af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa2499f elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"3aa2499f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-alt-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 6.6 5.4 12 12 12z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tLe matching automatis\u00e9 permet d\u2019acc\u00e9l\u00e9rer les prises de d\u00e9cisions pricing et supply. Jusqu\u2019\u00e0 +50% de productivit\u00e9 m\u00e9tier et un matching MDD 3 fois plus rapide.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7495a79c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"7495a79c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55eb9ba5 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"55eb9ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-alt-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 6.6 5.4 12 12 12z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tLe matching aide \u00e0 relier les nouveaux produits aux \u00e9quivalents concurrents, \u00e9vitant ainsi les \u201czones d\u2019ombre\u201d dans la strat\u00e9gie assortiment\/prix.\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6474dc6e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6474dc6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24a54f59 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"24a54f59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-alt-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 6.6 5.4 12 12 12z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tGr\u00e2ce aux r\u00e8gles de matching adaptables (tol\u00e9rances, exclusions, hi\u00e9rarchies...), les entreprises peuvent structurer des strat\u00e9gies d\u2019alignement tarifaire sur mesure.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47ac6221 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"47ac6221\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5ce51d8f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5ce51d8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3cdc9d96 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3cdc9d96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59f0e31d elementor-widget elementor-widget-counter\" data-id=\"59f0e31d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">de produits match\u00e9s additionnels<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"400\" data-from-value=\"100\" data-delimiter=\",\">100<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f6d866e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"7f6d866e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fac2f3f elementor-widget elementor-widget-counter\" data-id=\"4fac2f3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">plus rapide sur le matching MDD<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"1000\" data-to-value=\"3\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">x<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61514093 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"61514093\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20254486 elementor-widget elementor-widget-counter\" data-id=\"20254486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">de productivit\u00e9  pour le m\u00e9tier<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"50\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3db567c0 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"3db567c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2d3429f7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2d3429f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d67a7a7 elementor-widget elementor-widget-heading\" data-id=\"d67a7a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Matching produit : transformez vos donn\u00e9es en ventes gr\u00e2ce aux algorithmes IA\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6750955d elementor-widget elementor-widget-text-editor\" data-id=\"6750955d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"157\" data-end=\"408\">Gr\u00e2ce \u00e0 notre solution de matching produit, vous b\u00e9n\u00e9ficiez d\u2019un module intelligent pour <strong>identifier, rapprocher et comparer vos assortiments de mani\u00e8re fiable, rapide et strat\u00e9gique.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35a2a0d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"35a2a0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4cc2e4 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4a4cc2e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"750\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/2_11zon.webp\" class=\"attachment-large size-large wp-image-56888\" alt=\"\" srcset=\"https:\/\/optimix-software.com\/wp-content\/uploads\/2_11zon.webp 700w, https:\/\/optimix-software.com\/wp-content\/uploads\/2_11zon-560x600.webp 560w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-616b6d84 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"616b6d84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e0fbd3f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2e0fbd3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#form-XPA\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demandez une d\u00e9mo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fe6d697 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"1fe6d697\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-389c2ad1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"389c2ad1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70432da9 elementor-widget elementor-widget-heading\" data-id=\"70432da9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un matching produit fiable pour renforcer sa comp\u00e9titivit\u00e9 et optimiser sa strat\u00e9gie prix<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72f041b9 elementor-widget elementor-widget-text-editor\" data-id=\"72f041b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Des correspondances impr\u00e9cises g\u00e9n\u00e8rent des comparaisons fauss\u00e9es, compromettent vos ajustements tarifaires et fragilisent vos d\u00e9cisions strat\u00e9giques.<\/p><p class=\"p1\">Le module Matching Produit d\u2019OptimiX XPA automatise la comparaison d\u2019assortiments entre distributeurs, fiabilise vos correspondances, et vous permet d\u2019ajuster vos prix avec justesse tout en facilitant la gestion de vos gammes.<\/p><p class=\"p1\"><b>R\u00e9sultats :<\/b><\/p><ul class=\"ul1\"><li class=\"li1\">Un alignement produit-concurrent pr\u00e9cis et exploitable<\/li><li class=\"li1\">Une r\u00e9activit\u00e9 renforc\u00e9e dans vos prises de d\u00e9cisions supply\/pricing<\/li><li class=\"li1\">Un pilotage clair de votre image-prix, coh\u00e9rent avec les attentes du march\u00e9<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a85274e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2a85274e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-27592735 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"27592735\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b073b44 elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"2b073b44\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tChainage automatique ou manuel\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tLe module associe vos produits \u00e0 ceux des concurrents via un matching intelligent bas\u00e9 sur tout type de code (EAN, r\u00e9f. fournisseur, CIP, etc.). <\/br><\/br>L\u2019automatisation acc\u00e9l\u00e8re les correspondances, tandis que le mode manuel permet d\u2019ajuster les cas sensibles en toute simplicit\u00e9. Vous gardez le contr\u00f4le, sans perdre de temps.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18b4dcc6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"18b4dcc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ed87588 elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"5ed87588\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCalcul du score de proximit\u00e9\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tComparer deux produits uniquement sur leur libell\u00e9 ou leur code EAN ne suffit plus dans un environnement o\u00f9 les assortiments \u00e9voluent vite et o\u00f9 les \u00e9carts peuvent \u00eatre subtils mais impactants.<\/br><\/br>C\u2019est pourquoi le module Matching Produit d\u2019Optimix XPA s\u2019appuie sur un score de proximit\u00e9 g\u00e9n\u00e9r\u00e9 par l\u2019IA, combinant des caract\u00e9ristiques textuelles et non textuelles pour \u00e9valuer la pertinence de la correspondance entre produits.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35d76e9d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"35d76e9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-380be073 elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"380be073\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tRenforcer <\/br> l\u2019image-prix \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDes prix incoh\u00e9rents entre produits li\u00e9s fragilisent la perception du consommateur. Un cha\u00eenage structur\u00e9 am\u00e9liore la cr\u00e9dibilit\u00e9 de l\u2019offre et soutient la strat\u00e9gie de valeur.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e552e3d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"e552e3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb91a7d elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"bb91a7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:&quot;200&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tInt\u00e9gration de tout type de donn\u00e9es (Web, Pan\u00e9listes, Clients ...) \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tLe module agr\u00e8ge automatiquement des donn\u00e9es issues du Web, de pan\u00e9listes ou fournies par vos propres syst\u00e8mes. Une base enrichie, homog\u00e8ne et toujours \u00e0 jour pour un matching plus fiable et plus complet.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2248f10b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"2248f10b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a6c9991 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1a6c9991\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59eef44c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"59eef44c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 25 22\"><path d=\"M24.846.345v4.16c-.996.087-1.906.477-2.73 1.17-.78.694-1.408 1.582-1.884 2.665-.434 1.04-.65 2.188-.65 3.445h5.07v10.01H14.315V12.89c0-2.73.477-4.983 1.43-6.76.997-1.776 2.297-3.141 3.9-4.095a12.275 12.275 0 0 1 5.2-1.69Zm-14.104 0v4.16c-.997.087-1.907.477-2.73 1.17-.78.694-1.409 1.582-1.886 2.665-.433 1.04-.65 2.188-.65 3.445h5.006v10.01H.146V12.89c0-2.73.499-4.983 1.495-6.76.997-1.776 2.297-3.141 3.9-4.095a12.275 12.275 0 0 1 5.2-1.69Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7be08e76 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"7be08e76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-243f3b50 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"243f3b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Nos clients sont nos premiers ambassadeurs<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b144cfd e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"b144cfd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5502eee0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5502eee0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-106b5c6d elementor-widget elementor-widget-image\" data-id=\"106b5c6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"693\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/avis-client-optimix.jpg\" class=\"attachment-large size-large wp-image-52054\" alt=\"\" srcset=\"https:\/\/optimix-software.com\/wp-content\/uploads\/avis-client-optimix.jpg 927w, https:\/\/optimix-software.com\/wp-content\/uploads\/avis-client-optimix-693x600.jpg 693w, https:\/\/optimix-software.com\/wp-content\/uploads\/avis-client-optimix-768x665.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d9e026b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3d9e026b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-55251558 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"55251558\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5313492 elementor-widget elementor-widget-spacer\" data-id=\"5313492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12ad3713 elementor-testimonial--skin-default elementor-testimonial--layout-image_inline elementor-testimonial--align-center elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"12ad3713\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;speed&quot;:3000,&quot;pagination&quot;:&quot;bullets&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Diapositives\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t \" Gr\u00e2ce \u00e0 la solution d'optimix, nous avons non seulement r\u00e9duit le nombre d'erreurs, mais aussi maximis\u00e9 nos capacit\u00e9s d'analyse, en particulier pour segmenter nos concurrents (BtoB, BtoC, etc.). <\/br><\/br>Nos \u00e9quipes M\u00e9tier ont r\u00e9ussi \u00e0 diviser par deux leur temps d'alignement, avec une productivit\u00e9 accrue : plus de 12 000 produits li\u00e9s en \u00e0 peine 3 minutes. La solution est compl\u00e8te et couvre \u00e0 360 degr\u00e9s nos besoins. L'outil est ergonomique et la gestion des prix est simplifi\u00e9e. \"\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">J\u00e9r\u00e9mi Dusong<\/span><span class=\"elementor-testimonial__title\">Chef de projet Pricing chez Bureau Vall\u00e9e<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tMon exp\u00e9rience dans l\u2019utilisation de la solution d'Optimix et la collaboration avec les \u00e9quipes ont \u00e9t\u00e9 tr\u00e8s positives. \n<\/br><\/br>\nCe logiciel a significativement am\u00e9lior\u00e9 nos d\u00e9cisions tarifaires gr\u00e2ce \u00e0 des informations pr\u00e9cises. Nous avons b\u00e9n\u00e9fici\u00e9 d\u2019une relation solide avec les \u00e9quipes d\u2019Optimix et le d\u00e9ploiement rapide en 6 mois a renforc\u00e9 notre confiance en cette collaboration r\u00e9ussie.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Mathieu Louchez<\/span><span class=\"elementor-testimonial__title\">Leader Pricing et Assortiment chez Boulanger<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tOptimix est une solution performante, riche en fonctionnalit\u00e9s, qui a am\u00e9lior\u00e9 notre quotidien. La mise en place a \u00e9t\u00e9 tr\u00e8s rapide, fluide et efficace. La gestion des prix est d\u00e9sormais plus efficace. <\/br><\/br>Nous continuons \u00e0 faire \u00e9voluer la solution avec des fonctionnalit\u00e9s adapt\u00e9es \u00e0 nos besoins. Il est essentiel pour nous de pouvoir suivre le rythme des exigences m\u00e9tiers. Je suis tr\u00e8s satisfaite de la collaboration, aussi bien lors du d\u00e9ploiement qu\u2019aujourd\u2019hui.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Katarzyna Pie\u0144kowska-Pawlik<\/span><span class=\"elementor-testimonial__title\"> Pricing Manager chez Auchan Pologne<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ea2ab4d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"2ea2ab4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68fadbde elementor-align-center elementor-widget elementor-widget-button\" data-id=\"68fadbde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/fr\/temoignages-clients\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrez nos clients<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39e4f56d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"39e4f56d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36a0a8e4 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"36a0a8e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f2e4d38 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1f2e4d38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3602502a elementor-widget elementor-widget-heading\" data-id=\"3602502a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Des modules pens\u00e9s pour couvrir \nvos besoins de pricing de<span style=\"color:#FE6000\"> A \u00e0 Z<\/span><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-647410aa elementor-widget elementor-widget-heading\" data-id=\"647410aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Tous vos besoins pricing r\u00e9unis dans un seul outil<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4418581f e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4418581f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"eael-wrapper-link-93dc2b2 --eael-wrapper-link-tag\" href=\"\/fr\/solution-de-pricing\/releve-de-prix-collecte-de-donnees\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-93dc2b2\" class=\"elementor-element elementor-element-93dc2b2 e-con-full besoins-div e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"93dc2b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eee4b7c besoins-txt elementor-widget elementor-widget-icon-box\" data-id=\"eee4b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"\/fr\/solution-de-pricing\/releve-de-prix-collecte-de-donnees\/\" >\n\t\t\t\t\t\t\tcollectez les prix  <\/br>de vos concurrents en ligne\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCollecte de donn\u00e9es sur Internet (Web Scraping) et\/ou en magasin (\u00e0 l'aide de notre application sur smartphone).\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-1a373b4d --eael-wrapper-link-tag\" href=\"\/fr\/solution-de-pricing\/releve-de-prix-en-magasins\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-1a373b4d\" class=\"elementor-element elementor-element-1a373b4d e-con-full besoins-div e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1a373b4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed37f5d besoins-txt elementor-widget elementor-widget-icon-box\" data-id=\"4ed37f5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"\/fr\/solution-de-pricing\/releve-de-prix-en-magasins\/\" >\n\t\t\t\t\t\t\tcollectez les prix  <\/br>des concurrents en magasin\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCollecte des prix concurrents en magasin, r\u00e9alis\u00e9e par nos enqu\u00eateurs via une application mobile d\u00e9di\u00e9e.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-57d603a7 --eael-wrapper-link-tag\" href=\"\/fr\/solution-de-pricing\/chainage-et-coherence-de-gammes\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-57d603a7\" class=\"elementor-element elementor-element-57d603a7 e-con-full besoins-div e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"57d603a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3454829c besoins-txt elementor-widget elementor-widget-icon-box\" data-id=\"3454829c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"\/fr\/solution-de-pricing\/chainage-et-coherence-de-gammes\/\" >\n\t\t\t\t\t\t\tStructurez vos gammes <br> avec le linking produit\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tReliez et structurez vos gammes de produit pour am\u00e9liorer leur lisibilit\u00e9, renforcer votre image-prix et faciliter la prise de d\u00e9cision.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-3a9b2d6b --eael-wrapper-link-tag\" href=\"\/fr\/solution-de-pricing\/strategie-de-prix\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-3a9b2d6b\" class=\"elementor-element elementor-element-3a9b2d6b e-con-full besoins-div e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3a9b2d6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36f10828 besoins-txt elementor-widget elementor-widget-icon-box\" data-id=\"36f10828\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"\/fr\/solution-de-pricing\/strategie-de-prix\/\" >\n\t\t\t\t\t\t\tCr\u00e9ez <\/br>vos strat\u00e9gies tarifaires\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tConception, param\u00e9trage et mise en \u0153uvre de votre strat\u00e9gie de prix. Cr\u00e9ation de r\u00e8gles d'alignement tarifaire.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-311414af e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"311414af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a20a773 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5a20a773\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CES PLUS<BR>\nQUI FONT LA DIFFERENCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60e24a44 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"60e24a44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a62788f elementor-tablet-position-inline-start elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"3a62788f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tUne approche Data-Driven avanc\u00e9e avec l\u2019 IA pour optimiser vos prix et stocks, en analysant des donn\u00e9es en temps r\u00e9el. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da573a6 elementor-tablet-position-inline-start elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"6da573a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tVisualisez vos KPIs pricing : positionnement tarifaire, marges, \u00e9lasticit\u00e9, \u00e9carts concurrentiels et performance des strat\u00e9gies.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4503fb26 elementor-tablet-position-inline-start elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"4503fb26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tUne expertise m\u00e9tier int\u00e9gr\u00e9e au c\u0153ur de la solution et un moteur de r\u00e8gles flexible, personnalisable et actionnable. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48a075a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"48a075a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28c6b636 elementor-widget elementor-widget-heading\" data-id=\"28c6b636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Vous souhaitez en savoir plus sur notre solution de matching produits ?\u00a0\n<\/br>\nContactez-nous !<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dd15716 elementor-widget elementor-widget-menu-anchor\" data-id=\"3dd15716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"form-XPA\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c8b1160 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"1c8b1160\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-727df4ce e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"727df4ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b327 elementor-widget elementor-widget-html\" data-id=\"7b327\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"144414462\",\n    formId: \"c32f42ef-b194-4f43-ad31-34cbf1621c5c\"\n  });\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-265beff0 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"265beff0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-228a2ed2 elementor-widget elementor-widget-image\" data-id=\"228a2ed2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/optimix-software.com\/wp-content\/uploads\/elementor\/thumbs\/homme-taille-moyenne-travaille-comme-agent-immobilier_23-2151064973-r5gimq7s0bi6vl3ekyyrauh8wksk38ctd4kv30bfnk.avif\" title=\"homme-taille-moyenne-travaille-comme-agent-immobilier_23-2151064973\" alt=\"homme-taille-moyenne-travaille-comme-agent-immobilier_23-2151064973\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d10d1a2 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"3d10d1a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-59123b89 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"59123b89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-143e69b2 elementor-widget elementor-widget-heading\" data-id=\"143e69b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">FAQ<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64da27ba animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"64da27ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logiciel <\/br>de matching produit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d620615 elementor-widget__width-initial elementor-widget elementor-widget-toggle\" data-id=\"3d620615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1021\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1021\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">1.Qu\u2019est-ce que le matching produit ?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1021\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1021\"><p><span style=\"font-weight: 400;\">Le matching produit consiste \u00e0 comparer et relier vos produits avec ceux de vos concurrents, une fois que les donn\u00e9es produits ont \u00e9t\u00e9 collect\u00e9es. Cela vous permet d\u2019avoir une vision pr\u00e9cise de votre positionnement prix, assortiment et comp\u00e9titivit\u00e9 sur le march\u00e9.<\/span><\/p><p><b>L\u2019importance du matching produit r\u00e9side dans sa capacit\u00e9 \u00e0 fournir une analyse fine et fiable de votre offre face \u00e0 celle de vos concurrents, ce qui est essentiel pour :<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">optimiser votre strat\u00e9gie de pricing,<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ajuster votre assortiment de mani\u00e8re pertinente,<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">d\u00e9tecter les opportunit\u00e9s de march\u00e9,<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">am\u00e9liorer la prise de d\u00e9cision commerciale et marketing,<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">et, in fine, renforcer votre position concurrentielle.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1022\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1022\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">2. Sur quels crit\u00e8res se base le matching produit ?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1022\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1022\"><p><span style=\"font-weight: 400;\">Le matching s\u2019appuie sur plusieurs crit\u00e8res : codes produits (EAN, CIP, etc.), libell\u00e9s, caract\u00e9ristiques (contenance, marque, qualit\u00e9), nomenclature et autres attributs pertinents. Ces crit\u00e8res sont pond\u00e9r\u00e9s pour garantir un rapprochement le plus pr\u00e9cis possible.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1023\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1023\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">3. Quels KPIs sont visualis\u00e9s gr\u00e2ce au matching produit ?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1023\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1023\"><p><span style=\"font-weight: 400;\">Vous pouvez suivre votre positionnement prix par rapport \u00e0 vos concurrents. L\u2019\u00e9cart de prix entre produits similaires est \u00e9galement visible. Le taux de couverture du matching produit vous montre la part de produits correctement associ\u00e9s. Vous avez une comparaison claire de l\u2019assortiment. L\u2019\u00e9volution des prix sur le march\u00e9 est accessible en temps r\u00e9el. Le score de proximit\u00e9 permet de mesurer la similarit\u00e9 entre vos produits et ceux des concurrents. Enfin, vous pouvez analyser l\u2019impact des promotions concurrentes.<\/span><\/p><p><span style=\"font-weight: 400;\">Ces indicateurs vous aident \u00e0 ajuster rapidement vos prix, optimiser vos marges et rester comp\u00e9titif.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1024\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1024\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">4. Quelle est la diff\u00e9rence entre collecte de donn\u00e9es et matching produit ?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1024\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1024\"><p><span style=\"font-weight: 400;\">La collecte de donn\u00e9es consiste \u00e0 r\u00e9cup\u00e9rer les informations produits chez vos concurrents (par exemple via leurs catalogues ou bases de donn\u00e9es). Le matching produit intervient <\/span><b>apr\u00e8s<\/b><span style=\"font-weight: 400;\"> cette collecte, pour comparer ces donn\u00e9es \u00e0 votre propre catalogue et identifier les correspondances exactes ou proches.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1025\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1025\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">5. Comment g\u00e9rez-vous les produits sans codes standards, comme les Marques De Distributeur (MDD) ?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1025\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1025\"><p><span style=\"font-weight: 400;\">Pour ces produits, souvent absents de codes universels, nous utilisons un matching <\/span><b>manuel assist\u00e9<\/b><span style=\"font-weight: 400;\"> avec un calcul de score de proximit\u00e9 bas\u00e9 sur le libell\u00e9 et autres caract\u00e9ristiques. Cela garantit une meilleure pr\u00e9cision m\u00eame sans codes uniques.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1026\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1026\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">6. Comment la solution prend-elle en compte les diff\u00e9rences entre produits similaires ?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1026\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1026\"><p><span style=\"font-weight: 400;\">Notre solution distingue clairement :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produits identiques (m\u00eame r\u00e9f\u00e9rence, m\u00eame format)<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produits comparables (similaires mais avec diff\u00e9rences comme la contenance)<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produits comparables avec coefficient (ex. ajustement prix selon volume)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Cela permet d\u2019affiner vos d\u00e9cisions de pricing.<\/span><p>\u00a0<\/p><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1027\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-1027\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">7. Le matching produit est-il adapt\u00e9 \u00e0 tous les secteurs ?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1027\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-1027\"><p><span style=\"font-weight: 400;\">Oui, notamment gr\u00e2ce au matching en cascade qui prend en charge plusieurs types de codes (EAN, CIP, CIP7, etc.) et g\u00e8re les sp\u00e9cificit\u00e9s sectorielles. Vous pouvez cr\u00e9er des tableaux de correspondance adapt\u00e9s \u00e0 vos besoins.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1028\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-1028\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">8. Quels b\u00e9n\u00e9fices concrets puis-je attendre d\u2019un matching produit efficace ?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1028\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-1028\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gain de temps important (jusqu\u2019\u00e0 3 fois plus rapide)<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Augmentation du matching automatique (jusqu\u2019\u00e0 +25 % via codes EAN)<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meilleure pr\u00e9cision dans l\u2019analyse des prix et assortiment<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9activit\u00e9 accrue gr\u00e2ce \u00e0 la gestion des nouveaut\u00e9s concurrentes<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1029\" class=\"elementor-tab-title\" data-tab=\"9\" role=\"button\" aria-controls=\"elementor-tab-content-1029\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">9. Est-ce que l\u2019outil prend en compte le minimum de pr\u00e9sentation ?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1029\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"9\" role=\"region\" aria-labelledby=\"elementor-tab-title-1029\"><p>Oui, notre solution int\u00e8gre les contraintes de pr\u00e9sentation en point de vente pour garantir une visibilit\u00e9 optimale des produits, sans compromettre les r\u00e8gles d\u2019optimisation de stock.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-10210\" class=\"elementor-tab-title\" data-tab=\"10\" role=\"button\" aria-controls=\"elementor-tab-content-10210\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">10. Quels b\u00e9n\u00e9fices concrets \u00e0 court terme ?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-10210\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"10\" role=\"region\" aria-labelledby=\"elementor-tab-title-10210\"><p>R\u00e9duction des ruptures, meilleure disponibilit\u00e9 produit, baisse des surstocks, gain de temps pour les \u00e9quipes, prise de d\u00e9cision facilit\u00e9e et am\u00e9lioration du chiffre d\u2019affaires.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LOGICIEL DE MATCHING PRODUIT Gagnez en r\u00e9activit\u00e9 et affinez votre strat\u00e9gie prix avec des correspondances produits pr\u00e9cises et contextualis\u00e9es. Matching automatique de tout type de code (EAN, R\u00e9f. Fournisseur, CIP, etc.) Matching des produits non identique (MDD) ou sans code Calcul du score de proximit\u00e9 bas\u00e9 des caract\u00e9ristiques textuels et non textuels sugg\u00e9r\u00e9 par l\u2019IA Matching par coefficient : Application de coefficients \u00e0 des produits vendus dans des formats diff\u00e9rents. Int\u00e9gration de tout type de donn\u00e9es (Web, Pan\u00e9listes, Clients &#8230;) Demandez une d\u00e9mo ILS NOUS FONT CONFIANCE D\u00e9couvrez nos clients Le matching produit : l&rsquo;indispensable pour optimiser sa strat\u00e9gie prix La pression concurrentielle s\u2019intensifie et les consommateurs comparent les prix en quelques clics. Se contenter de conna\u00eetre ses propres tarifs ne suffit plus : sans un positionnement intelligent par rapport au march\u00e9, vos prix risquent de manquer leur cible. De plus, sans un matching produit pr\u00e9cis, vos relev\u00e9s de prix perdent en fiabilit\u00e9, fragilisant ainsi votre strat\u00e9gie pricing. Pour \u00e9viter ces \u00e9cueils, adoptez un matching produit rigoureux gr\u00e2ce \u00e0 un logiciel de pricing performant. Vous garantirez la fiabilit\u00e9 de vos donn\u00e9es, pourrez positionner strat\u00e9giquement vos tarifs face \u00e0 la concurrence, et construire une strat\u00e9gie tarifaire solide, parfaitement adapt\u00e9e aux r\u00e9alit\u00e9s du march\u00e9. Demandez une d\u00e9mo Comment le matching des produits contribue-t-il \u00e0 optimiser les ventes ? Sans un matching produit pr\u00e9cis, les relev\u00e9s perdent leur sens. Le bon alignement entre produits garantit des comparaisons justes entre distributeurs et \u00e9vite les d\u00e9cisions strat\u00e9giques biais\u00e9es. Une correspondance incorrecte peut impacter n\u00e9gativement la marge et l\u2019image de marque. Un bon matching produit pr\u00e9vient les erreurs tarifaires visibles par les consommateurs qui comparent \u00ab\u00a0en un clic\u00a0\u00bb. Un matching produit fiable offre une vision claire de sa position face au march\u00e9. Cela permet de construire une strat\u00e9gie prix coh\u00e9rente et r\u00e9active, en lien avec les attentes du march\u00e9. Le matching automatis\u00e9 permet d\u2019acc\u00e9l\u00e9rer les prises de d\u00e9cisions pricing et supply. Jusqu\u2019\u00e0 +50% de productivit\u00e9 m\u00e9tier et un matching MDD 3 fois plus rapide. Le matching aide \u00e0 relier les nouveaux produits aux \u00e9quivalents concurrents, \u00e9vitant ainsi les \u201czones d\u2019ombre\u201d dans la strat\u00e9gie assortiment\/prix. Gr\u00e2ce aux r\u00e8gles de matching adaptables (tol\u00e9rances, exclusions, hi\u00e9rarchies&#8230;), les entreprises peuvent structurer des strat\u00e9gies d\u2019alignement tarifaire sur mesure. de produits match\u00e9s additionnels + 100 % plus rapide sur le matching MDD 0 x de productivit\u00e9 pour le m\u00e9tier + 0 % Matching produit : transformez vos donn\u00e9es en ventes gr\u00e2ce aux algorithmes IA Gr\u00e2ce \u00e0 notre solution de matching produit, vous b\u00e9n\u00e9ficiez d\u2019un module intelligent pour identifier, rapprocher et comparer vos assortiments de mani\u00e8re fiable, rapide et strat\u00e9gique. Demandez une d\u00e9mo Un matching produit fiable pour renforcer sa comp\u00e9titivit\u00e9 et optimiser sa strat\u00e9gie prix Des correspondances impr\u00e9cises g\u00e9n\u00e8rent des comparaisons fauss\u00e9es, compromettent vos ajustements tarifaires et fragilisent vos d\u00e9cisions strat\u00e9giques. Le module Matching Produit d\u2019OptimiX XPA automatise la comparaison d\u2019assortiments entre distributeurs, fiabilise vos correspondances, et vous permet d\u2019ajuster vos prix avec justesse tout en facilitant la gestion de vos gammes. R\u00e9sultats : Un alignement produit-concurrent pr\u00e9cis et exploitable Une r\u00e9activit\u00e9 renforc\u00e9e dans vos prises de d\u00e9cisions supply\/pricing Un pilotage clair de votre image-prix, coh\u00e9rent avec les attentes du march\u00e9 Chainage automatique ou manuel Le module associe vos produits \u00e0 ceux des concurrents via un matching intelligent bas\u00e9 sur tout type de code (EAN, r\u00e9f. fournisseur, CIP, etc.). L\u2019automatisation acc\u00e9l\u00e8re les correspondances, tandis que le mode manuel permet d\u2019ajuster les cas sensibles en toute simplicit\u00e9. Vous gardez le contr\u00f4le, sans perdre de temps. Calcul du score de proximit\u00e9 Comparer deux produits uniquement sur leur libell\u00e9 ou leur code EAN ne suffit plus dans un environnement o\u00f9 les assortiments \u00e9voluent vite et o\u00f9 les \u00e9carts peuvent \u00eatre subtils mais impactants.C\u2019est pourquoi le module Matching Produit d\u2019Optimix XPA s\u2019appuie sur un score de proximit\u00e9 g\u00e9n\u00e9r\u00e9 par l\u2019IA, combinant des caract\u00e9ristiques textuelles et non textuelles pour \u00e9valuer la pertinence de la correspondance entre produits. Renforcer l\u2019image-prix Des prix incoh\u00e9rents entre produits li\u00e9s fragilisent la perception du consommateur. Un cha\u00eenage structur\u00e9 am\u00e9liore la cr\u00e9dibilit\u00e9 de l\u2019offre et soutient la strat\u00e9gie de valeur. Int\u00e9gration de tout type de donn\u00e9es (Web, Pan\u00e9listes, Clients &#8230;) Le module agr\u00e8ge automatiquement des donn\u00e9es issues du Web, de pan\u00e9listes ou fournies par vos propres syst\u00e8mes. Une base enrichie, homog\u00e8ne et toujours \u00e0 jour pour un matching plus fiable et plus complet. Nos clients sont nos premiers ambassadeurs \u00a0\u00bb Gr\u00e2ce \u00e0 la solution d&rsquo;optimix, nous avons non seulement r\u00e9duit le nombre d&rsquo;erreurs, mais aussi maximis\u00e9 nos capacit\u00e9s d&rsquo;analyse, en particulier pour segmenter nos concurrents (BtoB, BtoC, etc.). Nos \u00e9quipes M\u00e9tier ont r\u00e9ussi \u00e0 diviser par deux leur temps d&rsquo;alignement, avec une productivit\u00e9 accrue : plus de 12 000 produits li\u00e9s en \u00e0 peine 3 minutes. La solution est compl\u00e8te et couvre \u00e0 360 degr\u00e9s nos besoins. L&rsquo;outil est ergonomique et la gestion des prix est simplifi\u00e9e. \u00ab\u00a0 J\u00e9r\u00e9mi DusongChef de projet Pricing chez Bureau Vall\u00e9e Mon exp\u00e9rience dans l\u2019utilisation de la solution d&rsquo;Optimix et la collaboration avec les \u00e9quipes ont \u00e9t\u00e9 tr\u00e8s positives. Ce logiciel a significativement am\u00e9lior\u00e9 nos d\u00e9cisions tarifaires gr\u00e2ce \u00e0 des informations pr\u00e9cises. Nous avons b\u00e9n\u00e9fici\u00e9 d\u2019une relation solide avec les \u00e9quipes d\u2019Optimix et le d\u00e9ploiement rapide en 6 mois a renforc\u00e9 notre confiance en cette collaboration r\u00e9ussie. Mathieu LouchezLeader Pricing et Assortiment chez Boulanger Optimix est une solution performante, riche en fonctionnalit\u00e9s, qui a am\u00e9lior\u00e9 notre quotidien. La mise en place a \u00e9t\u00e9 tr\u00e8s rapide, fluide et efficace. La gestion des prix est d\u00e9sormais plus efficace. Nous continuons \u00e0 faire \u00e9voluer la solution avec des fonctionnalit\u00e9s adapt\u00e9es \u00e0 nos besoins. Il est essentiel pour nous de pouvoir suivre le rythme des exigences m\u00e9tiers. Je suis tr\u00e8s satisfaite de la collaboration, aussi bien lors du d\u00e9ploiement qu\u2019aujourd\u2019hui. Katarzyna Pie\u0144kowska-Pawlik Pricing Manager chez Auchan Pologne D\u00e9couvrez nos clients Des modules pens\u00e9s pour couvrir vos besoins de pricing de A \u00e0 Z Tous vos besoins pricing r\u00e9unis dans un seul outil collectez les prix de vos concurrents en ligne Collecte de donn\u00e9es sur Internet (Web Scraping) et\/ou en magasin (\u00e0 l&rsquo;aide de notre application sur smartphone). collectez les prix des<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":52057,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","content-type":"","footnotes":""},"class_list":["post-664","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Matching et Correspondance produits<\/title>\n<meta name=\"description\" content=\"Le module utilise l&#039;IA pour 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