{"id":1066,"date":"2021-07-07T11:26:22","date_gmt":"2021-07-07T09:26:22","guid":{"rendered":"https:\/\/preprod.optimix.fr\/?p=886"},"modified":"2025-07-22T09:49:36","modified_gmt":"2025-07-22T07:49:36","slug":"strategie-prix","status":"publish","type":"post","link":"https:\/\/optimix-software.com\/fr\/blog\/pricing\/strategie-prix\/","title":{"rendered":"Boostez l&rsquo;impact de vos strat\u00e9gies prix dans le Retail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1066\" class=\"elementor elementor-1066\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a881e0e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"a881e0e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87cd1b2\" data-id=\"87cd1b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2942ba6 elementor-widget elementor-widget-text-editor\" data-id=\"2942ba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La comp\u00e9titivit\u00e9 et l&rsquo;attractivit\u00e9 des acteurs du Retail s&rsquo;articulent en particulier autour de leur <strong>positionnement prix<\/strong>. Cette derni\u00e8re tient en effet une place pr\u00e9pond\u00e9rante dans le <strong>choix des consommateurs<\/strong>.<\/p><p>D\u00e9j\u00e0, un sondage r\u00e9alis\u00e9 en 2019 par Ipsos relevait que pr\u00e8s de six fran\u00e7ais sur dix (58%) font leurs courses \u00e0 dix euros pr\u00e8s, et qu&rsquo;un fran\u00e7ais sur huit (14%) serait \u00e0 un euro pr\u00e8s.\u00a0<\/p><p>Plus que jamais, savoir <strong><a href=\"https:\/\/optimix-software.com\/fr\/solution-de-pricing\/strategie-de-prix\/\">d\u00e9terminer le bon prix<\/a> est essentiel<\/strong>.<\/p><p>Avec Optimix Pricing Analytics, Optimix met \u00e0 disposition des acteurs du retail une solution ergonomique pour y parvenir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56d698f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"56d698f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aea0b3\" data-id=\"4aea0b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d3030d elementor-widget elementor-widget-heading\" data-id=\"0d3030d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pricing Analytics : Une suite modulaire pour couvrir les probl\u00e9matiques m\u00e9tiers du pricing \u00e0 360\u00b0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-745a4e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"745a4e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7faf3f\" data-id=\"a7faf3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cb155d elementor-widget elementor-widget-text-editor\" data-id=\"3cb155d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Elaborer une strat\u00e9gie prix optimale implique de\u00a0<strong>ma\u00eetriser l\u2019ensemble des probl\u00e9matiques m\u00e9tiers du pricing<\/strong>\u00a0: pression concurrentielle, positionnement prix, pouvoir d\u2019achat, marges, etc. Pour cela, une enseigne doit apporter des r\u00e9ponses adapt\u00e9es \u00e0 ces probl\u00e9matiques.<\/p><p>Ce faisant, elle acc\u00e8de \u00e0 des donn\u00e9es pr\u00e9cises et coh\u00e9rentes par rapport aux derni\u00e8res \u00e9volutions du march\u00e9. L\u2019analyse de ces donn\u00e9es est la condition\u00a0<em>sine qua non<\/em>\u00a0pour\u00a0<strong>concevoir une strat\u00e9gie de prix \u00e0 l\u2019efficacit\u00e9 redoutable<\/strong>. Cela permet \u00e9galement\u00a0d\u2019\u00e9tablir des\u00a0<strong>pr\u00e9visions de r\u00e9sultats plus fiables<\/strong>, pour s\u2019assurer que la strat\u00e9gie d\u00e9finie sera la plus performante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-fa93b49 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"fa93b49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56e60c2 elementor-widget elementor-widget-html\" data-id=\"56e60c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-211408543961\"\r\n  style=\"max-width:100%; max-height:100%; width:600px;height:250px\" data-hubspot-wrapper-cta-id=\"211408543961\">\r\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLIQohn7vh4uCSuuwHwc59I%2BlXNV%2BLVi8njWiKnFnksEYfYBfvgvEFG%2FS%2F8z%2Fk16cTMpUz9t%2BJrnMSzTgFM8tc45vLmk2Ls3d5v6aRgUx5C7sjV8iIddNh9bQlP6nPAHYmOwmqL11BKlZvlYourEyxAkkJ%2Bg8jYq6%2BbYWTpKHVaDgyByv4VQXxnUDnM1O%2B6JISo9bbYc%2Bn2l73YTebF4YY9HkHvmce934JYuZqtU%2FTbrr9S3q%2FZd&webInteractiveContentId=211408543961&portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\r\n    <img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-211408543961.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\r\n      onerror=\"this.style.display='none'\" \/>\r\n  <\/a>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d487703 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"d487703\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b68aa7\" data-id=\"8b68aa7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53ea901 elementor-widget elementor-widget-text-editor\" data-id=\"53ea901\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour r\u00e9pondre au mieux aux besoins du Retail, Optimix a d\u00e9velopp\u00e9 XPA (Optimi<b>X<\/b>\u00a0<b>P<\/b>ricing\u00a0<b>A<\/b>nalytics), une\u00a0<strong>suite logicielle compl\u00e8te en mode SaaS, ergonomique et modulaire<\/strong>. Elle se compose de neuf modules interconnect\u00e9s, chacun d\u2019entre eux apportant une solution sp\u00e9cifique \u00e0 une probl\u00e9matique du pricing :<\/p><ul><li>Capture de donn\u00e9es concurrentes online (Web Data Collect)<\/li><li>Capture de donn\u00e9es concurrentes offline (Scan In Store)<\/li><li>Cha\u00eenage de produits concurrents (Matching)<\/li><li>Gestion de la coh\u00e9rence de gamme interne (Linking)<\/li><li>D\u00e9finition, ex\u00e9cution et optimisation des strat\u00e9gies prix <br \/>(Pricing Analytics)<\/li><li>Gestion des promotions (Promotions)<\/li><li>Gestion des d\u00e9marques (D\u00e9marques)<\/li><li>Mise \u00e0 disposition de fonctions avanc\u00e9es reposant sur des algorithmes bas\u00e9s sur l&rsquo;IA (Intelligence Modelization Platform), \u00e0 savoir :<ul><li>L&rsquo;\u00e9valuation et l&rsquo;int\u00e9gration de l&rsquo;\u00e9lasticit\u00e9 des ventes ;<\/li><li>Le calcul de la cannibalisation entre types de marques ;<\/li><li>La proposition de mise \u00e0 jour automatique des prix sous contraintes;<\/li><\/ul><\/li><li>Outil de Business Intelligence et de reporting (Dashboard Design Studio)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e59bda3 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"e59bda3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-881fc45\" data-id=\"881fc45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47d3805 elementor-widget elementor-widget-heading\" data-id=\"47d3805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une suite logicielle omnicanale et \"tout-en-un\", adapt\u00e9e \u00e0 chaque situation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f197aeb elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"f197aeb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61b5912\" data-id=\"61b5912\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31bf175 elementor-widget elementor-widget-text-editor\" data-id=\"31bf175\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Notre ambition est de proposer une solution compl\u00e8te et omnicanale.<\/p><p>Optimix Pricing Analytics s&rsquo;adapte donc \u00e0 :<\/p><ul><li>Tous les canaux : online et offline<\/li><li>Toutes les m\u00e9thodologies de pricing : au point de vente, au range tarifaire ou au groupe de points de vente, etc.<\/li><li>Tous les secteurs : alimentaire, bazar, bricolage, parfumerie, parapharmacie, jouet, etc.<\/li><li>Tous les types d&rsquo;organisation : centralis\u00e9e, d\u00e9centralis\u00e9e ou mixte<\/li><li>Et tous les types de structure : succursaliste, franchis\u00e9, etc.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20bfd6f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"20bfd6f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e164547\" data-id=\"e164547\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11b03ba elementor-widget elementor-widget-text-editor\" data-id=\"11b03ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La suite Optimix <strong>Pricing Analytics<\/strong> est aujourd\u2019hui utilis\u00e9e dans une vingtaine de pays. Elle pilote le Prix de vente de plus de 5500 magasins. Des clients tels que\u00a0 Auchan, Casino, Beauty Success, Les Comptoirs de la Bio, Pharmavie, Boticinal, Bricomarch\u00e9 ou encore Bricorama utilisent quotidiennement notre suite.<\/p><p><strong>Nos logiciels embarquent d\u2019ore<\/strong>s et d\u00e9j\u00e0<strong>\u00a0les meilleurs pratiques du march\u00e9 dans leur standard<\/strong>. Au besoin, elles peuvent \u00eatre totalement personnalis\u00e9es. L\u2019objectif sera alors de\u00a0<strong>s\u2019adapter au contexte de l\u2019enseigne<\/strong>\u00a0et de l\u2019utilisateur : formules, traitements, algorithmes, ergonomie, vocabulaire, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7691b3e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"7691b3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e108636 elementor-widget elementor-widget-html\" data-id=\"e108636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-212638872817\"\r\n  style=\"max-width:100%; max-height:100%; width:600px;height:250px\" data-hubspot-wrapper-cta-id=\"212638872817\">\r\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLK17jAKCpZ3fiAMBMk8Dq7gaibMl7p3oWM6Yb%2FvYG8lh6oclq7lkuNyFuNKo%2Fjg1rMHOIgAw2zTnmtfMeqLfpduTYai1DLdpinfcEscX55DEmM%3D&webInteractiveContentId=212638872817&portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\r\n    <img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212638872817.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\r\n      onerror=\"this.style.display='none'\" \/>\r\n  <\/a>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bb8116 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"3bb8116\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b27640\" data-id=\"2b27640\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c26d95a elementor-widget elementor-widget-heading\" data-id=\"c26d95a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une prise en main rapide pour des r\u00e9sultats imm\u00e9diats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-569284b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"569284b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ff89a9\" data-id=\"5ff89a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4372349 elementor-widget elementor-widget-text-editor\" data-id=\"4372349\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour nos clients, la valeur ajout\u00e9e d\u2019Optimix Pricing Analytics est double.<\/p><p>Il s\u2019agit tout d\u2019abord d\u2019une valeur ajout\u00e9e technique, car la suite permet de g\u00e9rer de gros volumes de donn\u00e9es de mani\u00e8re flexible et ergonomique. La suite poss\u00e8de \u00e9galement une valeur ajout\u00e9e fonctionnelle.<\/p><p>En effet, la couverture 360\u00b0, la modularit\u00e9 et les Best Practices port\u00e9es par le standard permettent un time-to-market rapide. En outre, <strong>le workflow dynamique fluidifie la prise de d\u00e9cision et la r\u00e9activit\u00e9 op\u00e9rationnelle des utilisateurs<\/strong> qui con\u00e7oivent et d\u00e9ploient la strat\u00e9gie prix.<\/p><p>Une enseigne qui utilise nos solutions pour concevoir et optimiser sa strat\u00e9gie prix peut constater un ROI imm\u00e9diat, ainsi que des gains de performance \u00e0 court terme sur l\u2019ensemble de ses KPIs \u2013 CA, marge, indice de positionnement, parts de march\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57f5ed8 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"57f5ed8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7dc0e0\" data-id=\"f7dc0e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e5b3c7 elementor-widget elementor-widget-text-editor\" data-id=\"9e5b3c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans ces conditions, Optimix Pricing Analytics permet de\u00a0<b>d\u00e9ployer\u00a0une arme rapide contre la concurrence<\/b>.<\/p><p>La suite logicielle s\u2019appuie largement sur l\u2019intelligence artificielle et sur des fonctionnalit\u00e9s avanc\u00e9es, telles que l\u2019\u00e9lasticit\u00e9 ou la cannibalisation, pour\u00a0<b>maintenir l\u2019avantage concurrentiel des retailers<\/b>. Elle impacte chiffre d\u2019affaires, marges, indices et parts de march\u00e9.<\/p><p>En faisant ainsi travailler de concert l\u2019intelligence humaine et l\u2019intelligence artificielle, Optimix Pricing Analytics soutient une\u00a0<b>meilleure prise de d\u00e9cision commerciale<\/b>, avec des donn\u00e9es plus pr\u00e9cises et des\u00a0<b>pr\u00e9visions de vente plus fiables<\/b>, assurance d\u2019une r\u00e9activit\u00e9 imm\u00e9diate et d\u2019un\u00a0<b>ROI \u00e0 tr\u00e8s court terme<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-542e9b2 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"542e9b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3123831 elementor-widget elementor-widget-html\" data-id=\"3123831\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-212642236615\"\r\n  style=\"max-width:100%; max-height:100%; width:600px;height:250px\" data-hubspot-wrapper-cta-id=\"212642236615\">\r\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJgXfdoYMivLtbDje%2F88OnyJzHyvPQvbM%2FfVcWWph0Eztw7LF%2BraMppO3RYXNezjCP5EhxR2ygQ%2F7pMDrmzscCEAWp0klpdNe5dcg%2F1jiO8E6U%3D&webInteractiveContentId=212642236615&portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\r\n    <img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212642236615.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\r\n      onerror=\"this.style.display='none'\" \/>\r\n  <\/a>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Boostez l&rsquo;impact de vos strat\u00e9gies prix et atteignez vos objectifs ! Suivez vos KPIs : chiffre d&rsquo;affaires, marge, indice et parts de march\u00e9<\/p>\n","protected":false},"author":16,"featured_media":61829,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[187],"tags":[299,18],"class_list":["post-1066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pricing","tag-article-cta","tag-pricing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Boostez l&#039;impact de vos strat\u00e9gies prix dans le Retail<\/title>\n<meta name=\"description\" content=\"Boostez l&#039;impact de vos strat\u00e9gies prix et atteignez vos objectifs ! 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