{"id":1067,"date":"2023-04-07T15:13:00","date_gmt":"2023-04-07T13:13:00","guid":{"rendered":"https:\/\/preprod.optimix.fr\/?p=941"},"modified":"2025-08-11T16:17:16","modified_gmt":"2025-08-11T14:17:16","slug":"scan-in-store-releve-de-prix-terrain","status":"publish","type":"post","link":"https:\/\/optimix-software.com\/fr\/blog\/pricing\/scan-in-store-releve-de-prix-terrain\/","title":{"rendered":"Scan in Store : un outil de relev\u00e9 de prix terrain au service de votre strat\u00e9gie tarifaire"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1067\" class=\"elementor elementor-1067\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d971e74 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"d971e74\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-576fbc8\" data-id=\"576fbc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-659583d elementor-widget elementor-widget-text-editor\" data-id=\"659583d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce n\u2019est un secret pour personne : dans le retail,<strong> le prix est un facteur cl\u00e9 de diff\u00e9renciation et de comp\u00e9titivit\u00e9<\/strong>. Les retailers et les pure players accordent une attention toute particuli\u00e8re \u00e0 la conception de leurs strat\u00e9gies prix.<\/p><p>Pour <strong>d\u00e9ployer <a href=\"https:\/\/optimix-software.com\/fr\/blog\/pricing\/quest-ce-quune-strategie-de-prix-comprendre-la-strategie-de-prix\/\">une strat\u00e9gie de prix<\/a> coh\u00e9rente<\/strong> vis-\u00e0-vis du march\u00e9, il est imp\u00e9ratif d\u2019appuyer sa r\u00e9flexion sur des donn\u00e9es \u00e0 jour et issues de son point de vente. Mais \u00e9galement des magasins concurrents, prix pratiqu\u00e9s, promotions, produits disponibles, gammes d\u00e9ploy\u00e9es, etc. Quelle que soit leur provenance, ces donn\u00e9es constituent le fondement d\u2019une strat\u00e9gie de prix comp\u00e9titive.<\/p><p>Comment\u00a0<strong>optimiser leur collecte<\/strong> pour n\u2019utiliser que les donn\u00e9es les plus pertinentes possibles\u00a0? Comment disposer des donn\u00e9es offlines les plus actuelles pour <strong>s\u2019aligner sur la r\u00e9activit\u00e9 du web<\/strong>\u00a0?<\/p><p>Pour r\u00e9pondre \u00e0 cette probl\u00e9matique, Optimix a d\u00e9velopp\u00e9 deux solutions ergonomiques, enti\u00e8rement personnalisables et orient\u00e9es r\u00e9sultats\u00a0:<\/p><ul><li><b>Le module de Data Collect : <\/b>outil de capture des donn\u00e9es des sites internet concurrents<\/li><li><b>Le module Scan In Store<\/b>.<\/li><\/ul><p>Dans cet article, nous nous focalisons sur le relev\u00e9 de prix concurrents et\u00a0<strong>la collecte de donn\u00e9es <\/strong>en points de vente, via le module Scan In Store.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6a8c6a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"a6a8c6a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18d9136\" data-id=\"18d9136\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2441ee elementor-widget elementor-widget-heading\" data-id=\"c2441ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">la collecte de donn\u00e9es , enjeu primordial de votre comp\u00e9titivit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178ca6b elementor-widget elementor-widget-text-editor\" data-id=\"178ca6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"87\" data-end=\"629\">L\u2019essor du num\u00e9rique a profond\u00e9ment transform\u00e9 les m\u00e9thodes traditionnelles de <strong data-start=\"166\" data-end=\"192\">veille concurrentielle<\/strong>. Les technologies actuelles facilitent la collecte de donn\u00e9es, qu\u2019il s\u2019agisse d\u2019informations relev\u00e9es sur les sites internet concurrents ou directement en points de vente.<br data-start=\"364\" data-end=\"367\" \/>V\u00e9ritable pilier de votre comp\u00e9titivit\u00e9, l\u2019exploitation de ces donn\u00e9es vous permet d\u2019ajuster <strong data-start=\"460\" data-end=\"508\">votre positionnement et votre strat\u00e9gie prix<\/strong>, avec un impact direct sur votre chiffre d\u2019affaires, vos marges, votre positionnement prix et vos parts de march\u00e9.\u00a0<\/p><p data-start=\"631\" data-end=\"826\">Avec son application mobile Scan In Store, <strong>Optimix Solutions<\/strong> vous offre une solution ergonomique et r\u00e9active pour la collecte de donn\u00e9es en temps r\u00e9el, directement depuis un smartphone.<\/p><p data-start=\"828\" data-end=\"1076\">Int\u00e9gr\u00e9 aux autres modules <strong data-start=\"855\" data-end=\"876\">Optimix Solutions<\/strong>, Scan In Store inscrit vos relev\u00e9s terrain dans un \u00e9cosyst\u00e8me complet d\u00e9di\u00e9 \u00e0 la comp\u00e9titivit\u00e9 prix, vous garantissant une vision claire et exploitable pour orienter vos d\u00e9cisions strat\u00e9giques.<\/p><p data-start=\"828\" data-end=\"1076\">Pour aller plus loin sir le sujet, nous vous invitons \u00e0 lire notre article d\u00e9di\u00e9 : <a href=\"https:\/\/optimix-software.com\/fr\/blog\/pricing\/pourquoi-faire-un-releve-de-prix-de-la-concurrence\/\"><strong>Pourquoi relever le prix de nos concurrents ?<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-723d9d9 elementor-widget elementor-widget-heading\" data-id=\"723d9d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scan In Store : une application mobile d\u00e9di\u00e9e \u00e0 la veille tarifaire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95d5960 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"95d5960\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7234378\" data-id=\"7234378\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b49eb8a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b49eb8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si des prestataires externes proposent des services de collecte de donn\u00e9es en magasin, ces op\u00e9rations ont bien souvent un int\u00e9r\u00eat limit\u00e9. Il\u00a0s\u2019agit des produits \u00e0 fort potentiel concurrentiel et \/ ou dont les prix fluctuent tr\u00e8s fr\u00e9quemment. Le d\u00e9lai de transmission des r\u00e9sultats d\u2019une campagne de collecte effectu\u00e9e par un prestataire ext\u00e9rieur est un frein \u00e0 l\u2019<strong>int\u00e9gration rapide des donn\u00e9es sensibles dans votre strat\u00e9gie prix<\/strong>.<\/p><p>Or, pour rester comp\u00e9titif face \u00e0 des prix concurrents r\u00e9guli\u00e8rement modifi\u00e9s, il faut faire preuve de r\u00e9activit\u00e9 et de souplesse. Il est impossible d\u2019\u00e9tablir une strat\u00e9gie prix en ad\u00e9quation avec les derni\u00e8res mises \u00e0 jour du march\u00e9. L\u2019apparition du digital, des pure players a renforc\u00e9 cette exigence et a dict\u00e9 au march\u00e9 un nouveau niveau de r\u00e9activit\u00e9\u00a0: celui du <strong>temps r\u00e9el<\/strong>.<\/p><p>Qui sait si votre concurrent n&rsquo;a pas\u00a0 chang\u00e9 le prix d&rsquo;un produit \u00e0 fort potentiel comp\u00e9titif deux jours, un jour ou trois heures apr\u00e8s la derni\u00e8re collecte dont vous disposez ? D\u00e8s lors, vos op\u00e9rations de pricing sont-elles encore pertinentes ?<\/p><p><strong>l&rsquo;application mobile, Scan In Store<\/strong> apporte une r\u00e9ponse calibr\u00e9e \u00e0 ces probl\u00e9matiques pour g\u00e9rer au mieux la collecte des donn\u00e9es : <strong>r\u00e9activit\u00e9<\/strong>, <strong>r\u00e9currence<\/strong> et <strong>fiabilit\u00e9<\/strong> en sont les ma\u00eetres mots. Vous souhaitez que vos utilisateurs rel\u00e8vent les prix du produit phare du moment chez vos concurrents tous les matins ? Aucun probl\u00e8me ! Il suffit d&rsquo;un smartphone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9729ea7 elementor-widget elementor-widget-html\" data-id=\"9729ea7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-212642236615\"\n  style=\"max-width:100%; max-height:100%; width:600px;height:234.77083450195312px\" data-hubspot-wrapper-cta-id=\"212642236615\">\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJRSzgWRby8vYpQrpoQB5JXt0tVG6B7FbQmheDCTJ5lgFzTfXdsZrD54OqTlrKjGraaOZ4%2FmcDPkMVLDGQUR3UwYjA%2BS8FRT%2Bh%2BBteP0OnT3QofBpbszfxoaNj9jkgWyp2dS4gUkpcl98PFK%2FfUk5pDd3crS4K%2BcjjH%2BGL0zHDk6ZlpAcz9Q1FMEUdlqsU6Tgrsb8j3&webInteractiveContentId=212642236615&portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212642236615.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f827b49 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"f827b49\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87d4c41\" data-id=\"87d4c41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1933a83 elementor-widget elementor-widget-heading\" data-id=\"1933a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scan In Store : comment organiser le relev\u00e9 de prix concurrents et la collecte de donn\u00e9es de fa\u00e7on r\u00e9guli\u00e8re ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9dca279 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"9dca279\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3f5b2a\" data-id=\"d3f5b2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03eb7e9 elementor-widget elementor-widget-heading\" data-id=\"03eb7e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Une application accessible et ergonomique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b5976b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"8b5976b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-106fa93\" data-id=\"106fa93\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd3296c elementor-widget elementor-widget-text-editor\" data-id=\"fd3296c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Scan In Store est une\u00a0<strong>application mobile d\u00e9di\u00e9e aux relev\u00e9s de prix en magasin<\/strong>. Une fois install\u00e9e sur un smartphone, elle permet aux \u00e9quipes magasin de\u00a0<strong>relever les donn\u00e9es produits pr\u00e9sentes en points de vente<\/strong>\u00a0: libell\u00e9s, prix, codes-barres et photographies.<\/p><p>Pour commencer, le si\u00e8ge d\u00e9finit le p\u00e9rim\u00e8tre de la collecte de donn\u00e9es\u00a0:<\/p><ul><li>Le ou les magasins cibles,<\/li><li>La date du relev\u00e9,<\/li><li>La personne en charge,<\/li><li>Les produits concern\u00e9s.<\/li><\/ul><p>L\u2019utilisateur charg\u00e9 d\u2019effectuer le relev\u00e9 re\u00e7oit dans son application un ordre de mission r\u00e9capitulant toutes ces informations. Il se rend ensuite dans le point de vente pour photographier les \u00e9tiquettes et les produits avec son smartphone. Il les importe directement dans Scan In Store.<\/p><p>Une fois cette \u00e9tape termin\u00e9e, le logiciel prend le relais. L\u2019intelligence artificielle de Scan In Store extrait les \u00e9l\u00e9ments-cl\u00e9s des \u00e9tiquettes photographi\u00e9es :<\/p><ul><li>Libell\u00e9 du produit,<\/li><li>Prix fond de rayon,\u00a0<\/li><li>Code-barres.<\/li><\/ul><p>Elle ajoute ces \u00e9l\u00e9ments \u00e0 la base de donn\u00e9es existante et les pr\u00e9sente \u00e0 l\u2019op\u00e9rateur sous forme de tableaux d\u2019analyse pour en faciliter la lecture et la compr\u00e9hension. L\u2019utilisateur consulte ces donn\u00e9es via l\u2019interface de Scan In Store, d\u00e9ploy\u00e9e sur smartphone, tablette et ordinateur.<\/p><p>Cependant une collecte de donn\u00e9es pour quelle soit efficace doit \u00eatre bien mise \u00e9labor\u00e9. Voici <a href=\"https:\/\/optimix-software.com\/fr\/blog\/pricing\/5-erreurs-a-eviter-dans-le-releve-de-prix\/\"><strong>5 erreurs a \u00e9viter dans le relev\u00e9 de prix.<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-c82ded5 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"c82ded5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73d96ae elementor-widget elementor-widget-html\" data-id=\"73d96ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-211408543961\"\r\n  style=\"max-width:100%; max-height:100%; width:600px;height:250px\" data-hubspot-wrapper-cta-id=\"211408543961\">\r\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLIQohn7vh4uCSuuwHwc59I%2BlXNV%2BLVi8njWiKnFnksEYfYBfvgvEFG%2FS%2F8z%2Fk16cTMpUz9t%2BJrnMSzTgFM8tc45vLmk2Ls3d5v6aRgUx5C7sjV8iIddNh9bQlP6nPAHYmOwmqL11BKlZvlYourEyxAkkJ%2Bg8jYq6%2BbYWTpKHVaDgyByv4VQXxnUDnM1O%2B6JISo9bbYc%2Bn2l73YTebF4YY9HkHvmce934JYuZqtU%2FTbrr9S3q%2FZd&webInteractiveContentId=211408543961&portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\r\n    <img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-211408543961.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\r\n      onerror=\"this.style.display='none'\" \/>\r\n  <\/a>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-146f2a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"146f2a5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba56337\" data-id=\"ba56337\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffb8d4a elementor-widget elementor-widget-heading\" data-id=\"ffb8d4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scan In Store : comment \u00e7a marche le relev\u00e9 de prix concurrents en magasin sur des produits d\u00e9j\u00e0 match\u00e9s ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8ce870 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"c8ce870\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1170a53\" data-id=\"1170a53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4807a52 elementor-widget elementor-widget-text-editor\" data-id=\"4807a52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Le module de Scan In store<\/strong> actualise en temps r\u00e9el les prix produits cibl\u00e9s conform\u00e9ment \u00e0 vos besoins et \u00e0 votre p\u00e9rim\u00e8tre comp\u00e9titif. Elle r\u00e9pond \u00e0 une n\u00e9cessit\u00e9 strat\u00e9gique\u00a0: disposer d\u2019un relev\u00e9 de prix \u00e0 jour pour adopter un positionnement prix pertinent.<\/p><p>Illustrons par un exemple concret :<\/p><ul><li>Le magasin de l\u2019enseigne souhaite perfectionner <strong>le positionnement prix<\/strong> des produits vendus au rayon ap\u00e9ritifs. Pour cela, le si\u00e8ge d\u00e9finit dans Scan In Store une liste de produits enseigne, de marque nationale ou de marque propre : chips, olives, bretzels, etc.<\/li><li>Le cha\u00eenage de ces produits est d\u00e9j\u00e0 effectu\u00e9, il ne reste plus qu\u2019\u00e0 mettre \u00e0 jour les prix concurrents.<\/li><li>Muni de son smartphone, l\u2019utilisateur se rend alors dans le magasin concurrent et proc\u00e8de \u00e0 la collecte des donn\u00e9es.<\/li><\/ul><p>Pour chaque produit, l\u2019application d\u00e9tecte automatiquement <strong>le matching existant<\/strong> et met \u00e0 jour en temps r\u00e9el <strong>les donn\u00e9es prix du produit concurrent<\/strong>. Les donn\u00e9es relev\u00e9es ponctuellement sont ainsi directement int\u00e9gr\u00e9es <strong>aux tableaux d\u2019analyse de Scan In Store. <\/strong>Pour bien piloter son pricing, les donn\u00e9es scann\u00e9es doivent \u00eatre coupl\u00e9s \u00e0 un <strong>outil de pricing<\/strong> pour pousser l&rsquo;analyse plus loin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bef8136 elementor-widget elementor-widget-heading\" data-id=\"bef8136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scan In Store et XPA-Optimix Pricing Analytics : le duo gagnant ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d44c16 elementor-widget elementor-widget-text-editor\" data-id=\"6d44c16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"176\" data-end=\"490\">Associer <strong data-start=\"185\" data-end=\"202\">Scan In Store<\/strong> \u00e0 <strong data-start=\"205\" data-end=\"240\">XPA \u2013 Optimix Pricing Analytics<\/strong>, c\u2019est combiner le meilleur du relev\u00e9 de prix terrain et de l\u2019analyse tarifaire avanc\u00e9e. Gr\u00e2ce \u00e0 l\u2019interconnexion des deux modules, vous relevez en magasin les prix de vos concurrents et les int\u00e9grez <strong data-start=\"441\" data-end=\"458\">en temps r\u00e9el<\/strong> dans votre strat\u00e9gie de prix.<\/p><h3 data-start=\"492\" data-end=\"541\"><strong data-start=\"496\" data-end=\"539\">Une condition cl\u00e9 : le matching produit<\/strong><\/h3><p data-start=\"542\" data-end=\"830\">Avant toute collecte, il est indispensable que le <strong data-start=\"592\" data-end=\"604\">matching<\/strong> entre vos produits et ceux de la concurrence soit d\u00e9j\u00e0 \u00e9tabli. Cette op\u00e9ration de cha\u00eenage est strat\u00e9gique : sans elle, impossible de comparer efficacement les prix entre vos r\u00e9f\u00e9rences et celles des enseignes concurrentes.<\/p><p data-start=\"542\" data-end=\"830\">Lorsque l&rsquo;op\u00e9ration de Matching produit n&rsquo;a pas \u00e9t\u00e9 r\u00e9alis\u00e9 avant, cela peut se faire en point de vente.\u00a0Elle s\u2019appuie pour cela sur l\u2019intervention d\u2019un utilisateur qui se rend dans le magasin concurrent. Il y contr\u00f4le les produits disponibles, \u00e9tablit les liens entre produits et proc\u00e8de au cha\u00eenage sur place.<\/p><h3 data-start=\"832\" data-end=\"882\"><strong data-start=\"836\" data-end=\"880\">Le r\u00f4le de Scan In Store dans le process<\/strong><\/h3><p data-start=\"883\" data-end=\"930\">Le module <strong data-start=\"893\" data-end=\"910\">Scan In Store<\/strong> intervient pour :<\/p><ul data-start=\"931\" data-end=\"1127\"><li data-start=\"931\" data-end=\"982\"><p data-start=\"933\" data-end=\"982\">V\u00e9rifier l\u2019efficacit\u00e9 du matching existant,<\/p><\/li><li data-start=\"983\" data-end=\"1042\"><p data-start=\"985\" data-end=\"1042\">Garantir la fiabilit\u00e9 des correspondances produits,<\/p><\/li><li data-start=\"1043\" data-end=\"1127\"><p data-start=\"1045\" data-end=\"1127\">S\u2019assurer de leur conformit\u00e9 avec vos besoins op\u00e9rationnels et strat\u00e9giques.<\/p><\/li><\/ul><p data-start=\"1129\" data-end=\"1316\">En combinant collecte de prix en magasin et analyse tarifaire intelligente, ce duo d\u2019outils d&rsquo;Optimix solutions vous offre une vision claire et actionnable pour ajuster vos prix en fonction du march\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-367b185 elementor-widget elementor-widget-html\" data-id=\"367b185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-212642236615\"\n  style=\"max-width:100%; max-height:100%; width:600px;height:234.77083450195312px\" data-hubspot-wrapper-cta-id=\"212642236615\">\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJRSzgWRby8vYpQrpoQB5JXt0tVG6B7FbQmheDCTJ5lgFzTfXdsZrD54OqTlrKjGraaOZ4%2FmcDPkMVLDGQUR3UwYjA%2BS8FRT%2Bh%2BBteP0OnT3QofBpbszfxoaNj9jkgWyp2dS4gUkpcl98PFK%2FfUk5pDd3crS4K%2BcjjH%2BGL0zHDk6ZlpAcz9Q1FMEUdlqsU6Tgrsb8j3&webInteractiveContentId=212642236615&portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212642236615.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-967a15a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"967a15a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0d8ae3\" data-id=\"b0d8ae3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a13ea90 elementor-widget elementor-widget-heading\" data-id=\"a13ea90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scan In Store : quelles donn\u00e9es prix sont collect\u00e9es en magasin ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5fdbc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"b5fdbc1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53effb4\" data-id=\"53effb4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a660dc5 elementor-widget elementor-widget-text-editor\" data-id=\"a660dc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"193\" data-end=\"394\">Avec <strong data-start=\"198\" data-end=\"215\">Scan In Store<\/strong>, vos \u00e9quipes terrain captent directement en point de vente <strong data-start=\"275\" data-end=\"307\">toutes les informations relatives au prix\u00a0<\/strong>pour suivre la concurrence et ajuster votre strat\u00e9gie tarifaire en toute r\u00e9activit\u00e9.<\/p><h3 data-start=\"396\" data-end=\"443\"><strong data-start=\"400\" data-end=\"441\">Des donn\u00e9es compl\u00e8tes et exploitables<\/strong><\/h3><p data-start=\"444\" data-end=\"489\">Les relev\u00e9s effectu\u00e9s en magasin couvrent :<\/p><ul data-start=\"490\" data-end=\"901\"><li data-start=\"490\" data-end=\"533\"><p data-start=\"492\" data-end=\"533\">Prix de vente TTC affich\u00e9 en rayon,<\/p><\/li><li data-start=\"534\" data-end=\"584\"><p data-start=\"536\" data-end=\"584\">Prix promotionnels et remises temporaires,<\/p><\/li><li data-start=\"585\" data-end=\"681\"><p data-start=\"587\" data-end=\"681\">Prix unitaires (au kilo, au litre, \u00e0 la pi\u00e8ce) pour comparer \u00e9quitablement les produits,<\/p><\/li><li data-start=\"682\" data-end=\"733\"><p data-start=\"684\" data-end=\"733\">Dates de validit\u00e9 des offres et promotions,<\/p><\/li><li data-start=\"734\" data-end=\"804\"><p data-start=\"736\" data-end=\"804\">Informations de packaging et formats pouvant impacter le prix,<\/p><\/li><li data-start=\"805\" data-end=\"901\"><p data-start=\"807\" data-end=\"901\">Observations terrain essentielles : ruptures, mises en avant, affichage sp\u00e9cifique, etc.<\/p><\/li><\/ul><h3 data-start=\"903\" data-end=\"956\">Walk, Scan and Match : collecte de donn\u00e9es et cha\u00eenage \u00e0 la vol\u00e9e<\/h3><p>Ce mode de relev\u00e9 permet de collecter des r\u00e9f\u00e9rences <strong data-start=\"114\" data-end=\"139\">sans liste pr\u00e9d\u00e9finie<\/strong>, directement en magasin concurrent. Le matching produit s\u2019effectue <strong data-start=\"207\" data-end=\"223\">a posteriori<\/strong>, depuis l\u2019application, par un op\u00e9rateur qui valide les correspondances.<br data-start=\"295\" data-end=\"298\" \/>Avantages : un temps r\u00e9duit sur site et un enrichissement progressif de votre base produits. Les photos produits garantissent la fiabilit\u00e9 des donn\u00e9es et du matching.<br data-start=\"468\" data-end=\"471\" \/>Pour maximiser la pr\u00e9cision et l\u2019efficacit\u00e9, <strong data-start=\"516\" data-end=\"533\">Scan In Store<\/strong> associe <strong data-start=\"542\" data-end=\"592\">intelligence artificielle et expertise humaine<\/strong>, r\u00e9pondant aux exigences du terrain en grande distribution.<\/p><h3 data-start=\"903\" data-end=\"956\">De la collecte de donn\u00e9es \u00e0 l\u2019exploitation strat\u00e9gique\u00a0<\/h3><p data-start=\"957\" data-end=\"1202\">Toutes ces donn\u00e9es sont captur\u00e9es, v\u00e9rifi\u00e9es et transmises en temps r\u00e9el vers les tableaux de bord Scan In Store, garantissant une base fiable et imm\u00e9diatement exploitable.<br data-start=\"1133\" data-end=\"1136\" \/>Nous intervenons dans tous les secteurs de la distribution :<\/p><ul data-start=\"1203\" data-end=\"1391\"><li data-start=\"1203\" data-end=\"1256\"><p data-start=\"1205\" data-end=\"1256\">GMS : Hypermarch\u00e9s, Supermarch\u00e9s, SDMP, Proxi<\/p><\/li><li data-start=\"1257\" data-end=\"1391\"><p data-start=\"1259\" data-end=\"1391\">Circuits sp\u00e9cialis\u00e9s : Enseignes Bio, Grandes Surfaces Frais, Bricolage, Animalerie, Parapharmacie, Parfumerie s\u00e9lective, etc.<\/p><\/li><\/ul><p data-start=\"1393\" data-end=\"1542\">Une fois collect\u00e9es, les informations sont centralis\u00e9es, nettoy\u00e9es et analys\u00e9es par nos \u00e9quipes, puis mises \u00e0 votre disposition sous forme de :<\/p><ul data-start=\"1543\" data-end=\"1856\"><li data-start=\"1543\" data-end=\"1628\"><p data-start=\"1545\" data-end=\"1628\">Tableaux de bord clairs et op\u00e9rationnels, accessibles en ligne ou via export,<\/p><\/li><li data-start=\"1629\" data-end=\"1759\"><p data-start=\"1631\" data-end=\"1759\">Rapports personnalis\u00e9s avec indicateurs cl\u00e9s : indices prix, part d\u2019assortiment, part de lin\u00e9aire, ruptures, facing, etc.,<\/p><\/li><li data-start=\"1760\" data-end=\"1856\"><p data-start=\"1762\" data-end=\"1856\">Insights activables pour guider vos d\u00e9cisions merchandising, tarifaires ou commerciales.<\/p><\/li><\/ul><p data-start=\"1858\" data-end=\"2041\"><strong data-start=\"1858\" data-end=\"1875\">Notre mission<\/strong> : transformer la donn\u00e9e brute en <strong data-start=\"1909\" data-end=\"1934\">levier de performance<\/strong>, en vous offrant une vision pr\u00e9cise et imm\u00e9diatement utilisable sur le terrain ou en comit\u00e9 strat\u00e9gique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1b1551b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"1b1551b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e15a558 elementor-widget elementor-widget-html\" data-id=\"e15a558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-211408543961\"\r\n  style=\"max-width:100%; max-height:100%; width:600px;height:250px\" data-hubspot-wrapper-cta-id=\"211408543961\">\r\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLIQohn7vh4uCSuuwHwc59I%2BlXNV%2BLVi8njWiKnFnksEYfYBfvgvEFG%2FS%2F8z%2Fk16cTMpUz9t%2BJrnMSzTgFM8tc45vLmk2Ls3d5v6aRgUx5C7sjV8iIddNh9bQlP6nPAHYmOwmqL11BKlZvlYourEyxAkkJ%2Bg8jYq6%2BbYWTpKHVaDgyByv4VQXxnUDnM1O%2B6JISo9bbYc%2Bn2l73YTebF4YY9HkHvmce934JYuZqtU%2FTbrr9S3q%2FZd&webInteractiveContentId=211408543961&portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\r\n    <img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-211408543961.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\r\n      onerror=\"this.style.display='none'\" \/>\r\n  <\/a>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a781b06 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"a781b06\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8cce444\" data-id=\"8cce444\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8c4c89 elementor-widget elementor-widget-heading\" data-id=\"d8c4c89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scan In Store et IA : l\u2019optimisation de vos performances gr\u00e2ce au machine learning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f54986 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"8f54986\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b528185\" data-id=\"b528185\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acb5438 elementor-widget elementor-widget-text-editor\" data-id=\"acb5438\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>San In Store et l&rsquo;IA<\/h3><p>L\u2019intelligence artificielle de Scan In Store intervient \u00e0 plusieurs niveaux. On la retrouve par exemple dans la lecture, l\u2019extraction des donn\u00e9es de l\u2019\u00e9tiquette, mais aussi dans le matching automatique des produits. Pour garantir l\u2019efficacit\u00e9 de l\u2019application, cette intelligence artificielle fonctionne sur le principe du <strong>Machine Learning<\/strong>.<\/p><p>Pour bien comprendre ce que cela signifie, prenons un exemple : le logiciel fait une erreur d\u2019interpr\u00e9tation des donn\u00e9es issues d\u2019une \u00e9tiquette, indiquant un prix de 0,59\u20ac au lieu de 5,90\u20ac. Or, nous l\u2019avons vu, les op\u00e9rateurs peuvent rectifier une information erron\u00e9e depuis l\u2019interface de Scan In Store. Il leur suffit pour cela de regarder les photographies de l\u2019\u00e9tiquette et du produit faites par l\u2019utilisateur et de v\u00e9rifier que le logiciel a extrait une information correcte. Dans notre cas d\u2019esp\u00e8ce, l\u2019op\u00e9rateur d\u00e9c\u00e8le l\u2019erreur de prix, la corrige et valide la fiche produit.<\/p><h3>Scan In Store et le Maching Learning<\/h3><p>Ce processus de correction et de validation de l\u2019information est primordial pour deux raisons. Tout d\u2019abord, il permet, par l\u2019intervention de l\u2019intelligence humaine, d\u2019agr\u00e9ger et de v\u00e9rifier les donn\u00e9es qui seront exploit\u00e9es par la suite pour contr\u00f4ler le cha\u00eenage externe et de rendre pertinent le taux de d\u00e9tention. Cette v\u00e9rification peut intervenir \u00e0 chaque \u00e9tape du processus et \u00e0 tous les niveaux hi\u00e9rarchiques. Encore une fois, les photographies trouvent ici leur raison d\u2019\u00eatre\u00a0: <strong>aucune place pour le doute ou l\u2019erreur<\/strong> dans vos tableaux d\u2019analyse.<\/p><p>Ensuite, de par la nature m\u00eame du principe de Machine Learning. Cela signifie tr\u00e8s concr\u00e8tement que plus l\u2019application obtient de donn\u00e9es \u00e0 traiter \u2013 scans, corrections, etc. , plus son traitement de l\u2019information sera efficace. L\u2019intelligence artificielle am\u00e9liore ainsi sa <strong>capacit\u00e9 \u00e0 d\u00e9crypter les \u00e9tiquettes<\/strong> et \u00e0 en <strong>extraire les informations pertinentes<\/strong>. Elle est ainsi capable d\u2019interpr\u00e9ter des mod\u00e8les d\u2019\u00e9tiquette pour affiner sa lecture et gagner en performance. Ce travail conjoint d\u2019intelligences optimise \u00e0 tous les niveaux le d\u00e9roulement du processus de collecte de donn\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-d4fc0ba e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"d4fc0ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c23c90 elementor-widget elementor-widget-heading\" data-id=\"4c23c90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scan In Store : L'outil strat\u00e9gique pour un pricing efficace<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9780b80 elementor-widget elementor-widget-text-editor\" data-id=\"9780b80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"95\" data-end=\"348\">Le relev\u00e9 de prix, en ligne ou en magasin, n\u2019est pas une option. Face \u00e0 un march\u00e9 en constante \u00e9volution, r\u00e9activit\u00e9 et pr\u00e9cision sont devenues essentielles. C\u2019est dans ce contexte que le relev\u00e9 de prix en magasin prend toute son importance.<\/p><p data-start=\"350\" data-end=\"623\"><span data-start=\"355\" data-end=\"372\">En vous appuyant sur un outil fiable pour la collecte de donn\u00e9es tel que\u00a0<\/span><strong data-start=\"355\" data-end=\"372\">Scan In Store<\/strong>, vous disposez d\u2019un v\u00e9ritable atout strat\u00e9gique : la simplicit\u00e9 d\u2019une application mobile, la puissance de l\u2019intelligence artificielle et l\u2019expertise humaine r\u00e9unies pour collecter <strong data-start=\"553\" data-end=\"593\">des donn\u00e9es fiables et ultra-rapides<\/strong> directement sur le terrain.<\/p><p data-start=\"625\" data-end=\"968\">Le r\u00e9sultat : un <strong data-start=\"642\" data-end=\"672\">gain de temps consid\u00e9rable<\/strong>, des d\u00e9cisions plus pertinentes, des marges renforc\u00e9es et une <strong data-start=\"743\" data-end=\"777\">strat\u00e9gie prix plus percutante<\/strong>.<br data-start=\"778\" data-end=\"781\" \/><strong data-start=\"790\" data-end=\"807\" data-is-only-node=\"\">Scan In Store<\/strong> est un outil de collecte de donn\u00e9es prix de vos concurrents qui renforce votre comp\u00e9titivit\u00e9 et vos performances.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdc4c20 elementor-widget elementor-widget-html\" data-id=\"fdc4c20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-212642236615\"\r\n  style=\"max-width:100%; max-height:100%; width:600px;height:250px\" data-hubspot-wrapper-cta-id=\"212642236615\">\r\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJgXfdoYMivLtbDje%2F88OnyJzHyvPQvbM%2FfVcWWph0Eztw7LF%2BraMppO3RYXNezjCP5EhxR2ygQ%2F7pMDrmzscCEAWp0klpdNe5dcg%2F1jiO8E6U%3D&webInteractiveContentId=212642236615&portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\r\n    <img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212642236615.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\r\n      onerror=\"this.style.display='none'\" \/>\r\n  <\/a>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment le relev\u00e9 de prix concurrents et la collecte de donn\u00e9es strat\u00e9gique peuvent transformer votre positionnement sur le march\u00e9.<\/p>\n","protected":false},"author":16,"featured_media":62140,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[187],"tags":[299,18],"class_list":["post-1067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pricing","tag-article-cta","tag-pricing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.2) - 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