{"id":14028,"date":"2023-09-05T16:53:24","date_gmt":"2023-09-05T14:53:24","guid":{"rendered":"https:\/\/optimix.fr\/?p=14028"},"modified":"2025-08-07T11:27:44","modified_gmt":"2025-08-07T09:27:44","slug":"inflation-decryptage-de-la-loi-descrozaille","status":"publish","type":"post","link":"https:\/\/optimix-software.com\/fr\/blog\/pricing\/inflation-decryptage-de-la-loi-descrozaille\/","title":{"rendered":"Inflation : D\u00e9cryptage de la loi Descrozaille"},"content":{"rendered":"\t\t
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Demande d'un report d'un an pour l'application de la loi Descrozaille<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Depuis son adoption en mars dernier, la loi Descrozaille<\/a> attend son application pour mars 2024. Elle vise \u00e0 r\u00e9guler les promotions de certains articles dans les supermarch\u00e9s. Toutefois, elle soul\u00e8ve des questions parmi les acteurs de la grande distribution.<\/p>

Elle encadre les offres promotionnelles de certains produits et chercher \u00e0 \u00e9quilibrer les relations entre fournisseurs et distributeurs.<\/p>

Alexandre Bompard affirme qu’elle limite les promotions des produits de droguerie, d\u2019hygi\u00e8ne et de soins \u00e0 34%.<\/p>

Le PDG de Carrefour alerte sur une baisse de la consommation. Il parle d’un \u00ab raz-de-mar\u00e9e de d\u00e9consommation \u00bb qui impacte les m\u00e9nages fran\u00e7ais.<\/p>

La gen\u00e8se de cette proposition de loi \u00e9mane du d\u00e9put\u00e9 de la Renaissance, Fr\u00e9d\u00e9ric Descrozaille, sous l\u2019intitul\u00e9: \u00ab\u00a0Loi visant le renforcement de l\u2019\u00e9quilibre entre fournisseurs et distributeurs\u00a0\u00bb. Dans l\u2019ensemble, elle renforce la position des fabricants. Le Parlement l\u2019a d\u00e9finitivement adopt\u00e9e en mars 2023.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Restrictions sur les offres promotionnelles concernant les produits non-alimentaires<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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La loi Descrozaille signifie la cessation des promotions massives telles que \u00ab\u00a0trois paquets de couches au prix d\u2019un\u00a0\u00bb. Gr\u00e2ce \u00e0 cette l\u00e9gislation, les grandes surfaces ne pourront plus afficher des r\u00e9ductions d\u00e9passant les 34% dans les sections d\u00e9di\u00e9es \u00e0 la droguerie, \u00e0 la parfumerie, \u00e0 l\u2019hygi\u00e8ne et \u00e0 l\u2019entretien (\u00ab\u00a0DPH\u00a0\u00bb).<\/p>

Cette r\u00e8gle vise \u00e0 emp\u00eacher les supermarch\u00e9s d\u2019exercer une pression excessive sur leurs fournisseurs pour les contraindre \u00e0 r\u00e9duire leurs co\u00fbts \u00e0 tout prix.<\/p>

Bien que cette mesure puisse \u00eatre per\u00e7ue comme une d\u00e9ception pour les consommateurs, le d\u00e9put\u00e9 Descrozaille argumente qu\u2019elle vise \u00e0 prot\u00e9ger l\u2019emploi.<\/p>

Son objectif est de sauvegarder les petites et moyennes entreprises qui ne sont pas en mesure de baisser leurs prix de vente, ce qui s\u2019av\u00e8re crucial m\u00eame si les fournisseurs des supermarch\u00e9s sont d\u2019importantes entreprises internationales comme Procter & Gamble ou Unilever, qui disposent \u00e9galement de filiales et d\u2019employ\u00e9s en France.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Extension de l'interdiction de vendre des denr\u00e9es alimentaires \u00e0 perte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La loi Descrozaille, instaur\u00e9e depuis la premi\u00e8re loi Egalim en 2018, fait l’objet de critiques des consommateurs.<\/p>

Les distributeurs doivent assurer une marge b\u00e9n\u00e9ficiaire d’au moins 10% sur les produits alimentaires. Cette r\u00e8gle prot\u00e8ge les agriculteurs des demandes excessives des supermarch\u00e9s. Elle reste en vigueur jusqu’en 2025, sauf pour les produits frais comme les fruits et l\u00e9gumes.<\/p>

N\u00e9anmoins, des \u00e9tudes parlementaires questionnent son efficacit\u00e9. Un rapport du S\u00e9nat en juillet 2022 pr\u00e9sente des r\u00e9serves.<\/p>

Il mentionne : \u00ab\u00a0Exemple marquant de la th\u00e9orie du \u2018ruissellement\u2019, [cette mesure] semble n\u2019avoir que partiellement atteint son objectif, comme l\u2019a d\u00e9montr\u00e9 un rapport s\u00e9natorial en 2019. Elle s\u2019est traduite par une augmentation des prix pour les consommateurs finaux, sans qu\u2019un b\u00e9n\u00e9fice apparent ne parvienne aux agriculteurs. Cela soul\u00e8ve des interrogations sur l\u2019utilisation qui a \u00e9t\u00e9 faite de ces marges suppl\u00e9mentaires, \u00e9valu\u00e9es \u00e0 environ 600 millions d\u2019euros selon diff\u00e9rentes sources. \u00bb<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Am\u00e9lioration des conditions pour les fournisseurs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En dernier lieu, la loi Descrozaille donne plus de pouvoir aux industriels pendant les n\u00e9gociations annuelles de tarifs. Elle vise \u00e0 clarifier une zone d\u2019incertitude juridique : quand producteurs et supermarch\u00e9s ne s’accordent pas sur les prix.<\/p>

Aujourd’hui, les supermarch\u00e9s gardent les anciens tarifs m\u00eame si les co\u00fbts de production augmentent pour les industriels.<\/p>

Selon cette nouvelle loi, les fournisseurs pourront simplement arr\u00eater les livraisons aux magasins.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Plus d'infos sur la loi EGalim 3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pourquoi Egalim 3 a-t-elle \u00e9t\u00e9 introduite ?<\/h3>

Egalim 3 augmente le seuil de revente \u00e0 perte \u00e0 10% du prix d’achat des produits, except\u00e9 pour les fruits et l\u00e9gumes. Ce changement emp\u00eache les vendeurs de proposer des produits alimentaires en dessous de leur co\u00fbt.<\/p>

Quelle est la d\u00e9finition d\u2019un produit Egalim ?<\/h3>

La loi Egalim vise \u00e9galement \u00e0 garantir un revenu d\u00e9cent aux agriculteurs en r\u00e9\u00e9quilibrant la r\u00e9partition de la valeur. Cela repose sur le renversement de l\u2019approche tarifaire : les agriculteurs proposent le contrat et le prix correspondant, en tenant compte des co\u00fbts de production.<\/p>

Qui est concern\u00e9 par Egalim 3 ?<\/h3>

Egalim cherche \u00e0 assurer un salaire juste aux agriculteurs en \u00e9quilibrant la distribution des profits. Les agriculteurs fixent d\u00e9sormais le contrat et le prix, en consid\u00e9rant les co\u00fbts de production.<\/p>

Qui doit se conformer \u00e0 la loi Egalim ?<\/h3>

Cette loi vise \u00e0 prot\u00e9ger les petites et moyennes entreprises fran\u00e7aises des promotions nuisibles. Elle impose un seuil de revente \u00e0 perte jusqu’au 15 avril 2025, for\u00e7ant les distributeurs \u00e0 maintenir le prix des produits alimentaires au-dessus de leur co\u00fbt augment\u00e9 de 10%.<\/p>

\u00c0 qui s’adresse Egalim ?<\/strong><\/p>

Egalim s’applique \u00e0 tous les acteurs de la restauration collective, y compris les cantines scolaires, des cr\u00e8ches jusqu’aux universit\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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D\u00e9couvrez les d\u00e9tails de la loi Descrozaille et son impact sur les promotions en magasin, tel que r\u00e9v\u00e9l\u00e9 par le PDG de Carrefour. Une analyse approfondie des mesures visant \u00e0 r\u00e9guler les offres promotionnelles dans le contexte actuel d’inflation.<\/p>\n","protected":false},"author":16,"featured_media":63746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[187],"tags":[299,18],"class_list":["post-14028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pricing","tag-article-cta","tag-pricing"],"yoast_head":"\nInflation : D\u00e9cryptage de la loi Descrozaille<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les d\u00e9tails de la loi Descrozaille et son impact sur les promotions en magasin, tel que r\u00e9v\u00e9l\u00e9 par le PDG de Carrefour.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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