{"id":14312,"date":"2023-09-07T09:08:30","date_gmt":"2023-09-07T07:08:30","guid":{"rendered":"https:\/\/optimix.fr\/?p=14312"},"modified":"2025-09-26T10:58:43","modified_gmt":"2025-09-26T08:58:43","slug":"la-grande-distribution-face-au-defi-de-loptimisation-de-lassortiment","status":"publish","type":"post","link":"https:\/\/optimix-software.com\/fr\/blog\/pricing\/la-grande-distribution-face-au-defi-de-loptimisation-de-lassortiment\/","title":{"rendered":"La Grande Distribution Face au D\u00e9fi de l&rsquo;Optimisation de l&rsquo;Assortiment"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14312\" class=\"elementor elementor-14312\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4358ac1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"4358ac1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7e1abd\" data-id=\"c7e1abd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40ff6f8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"40ff6f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"115\" data-end=\"250\">La grande distribution, un secteur cl\u00e9 de l\u2019\u00e9conomie, \u00e9volue en permanence pour s\u2019adapter aux attentes changeantes des consommateurs.<\/p><p data-start=\"252\" data-end=\"581\">Dans ce contexte, l\u2019<strong data-start=\"272\" data-end=\"305\">optimisation de l\u2019assortiment<\/strong> s\u2019impose comme une priorit\u00e9 strat\u00e9gique pour les enseignes. Elle repose sur une <a href=\"https:\/\/optimix-software.com\/fr\/blog\/supplychain\/analyse-des-assortiments-definition-methodes-et-strategies-pour-optimiser-loffre-produits\/\"><strong data-start=\"386\" data-end=\"426\">analyse approfondie des assortiments<\/strong><\/a>, permettant d\u2019identifier les r\u00e9f\u00e9rences \u00e0 conserver, \u00e0 d\u00e9velopper ou \u00e0 retirer, afin de mieux cibler la client\u00e8le et d\u2019am\u00e9liorer la rentabilit\u00e9 globale.<\/p><p data-start=\"583\" data-end=\"987\">\u00c0 l\u2019aide d\u2019<a href=\"https:\/\/optimix-software.com\/fr\/logiciel-gestion-assortiments\/\"><strong data-start=\"594\" data-end=\"631\">outils d\u2019analyse des assortiments<\/strong><\/a>, les retailers peuvent exploiter efficacement leurs donn\u00e9es de ventes, de stock et de comportement client. Ces solutions permettent de visualiser les performances de chaque produit, de d\u00e9tecter les opportunit\u00e9s de croissance et d\u2019ajuster l\u2019offre de mani\u00e8re plus pr\u00e9cise, rendant l\u2019optimisation de l\u2019assortiment \u00e0 la fois plus fiable et plus strat\u00e9gique.<\/p><p data-start=\"609\" data-end=\"823\">Cet article met en lumi\u00e8re les raisons pour lesquelles l\u2019optimisation, l\u2019analyse des assortiments et l\u2019utilisation d\u2019outils performants sont aujourd\u2019hui incontournables pour les acteurs de la grande distribution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-158def0 elementor-widget elementor-widget-heading\" data-id=\"158def0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'optimisation des assortiments : un enjeu cl\u00e9 pour la grande distribution ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3b3b3c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"e3b3b3c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0483a52\" data-id=\"0483a52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e67e79 elementor-widget elementor-widget-text-editor\" data-id=\"2e67e79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>La demande des consommateurs en constante \u00e9volution<\/strong><\/h3><p>L&rsquo;un des principaux moteurs de l&rsquo;optimisation de l&rsquo;assortiment est l&rsquo;\u00e9volution constante des pr\u00e9f\u00e9rences et des besoins des consommateurs. Les clients recherchent non seulement des produits de haute qualit\u00e9, mais ils sont plus soucieux de leur sant\u00e9, de l&rsquo;environnement et du prix. Pour satisfaire ces attentes diverses, les retailers doivent constamment ajuster leur assortiment.<\/p><p>Par exemple, la mont\u00e9e en puissance du bio et des produits locaux t\u00e9moigne de l&rsquo;\u00e9volution des habitudes de consommation. Les enseignes doivent donc introduire de nouveaux produits r\u00e9pondant \u00e0 cette demande. Tout en continuant \u00e0 offrir des produits traditionnels pour satisfaire tous les segments de client\u00e8le.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d53f40 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"9d53f40\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4308ead\" data-id=\"4308ead\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8947db7 elementor-widget elementor-widget-spacer\" data-id=\"8947db7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8babe67 elementor-widget elementor-widget-text-editor\" data-id=\"8babe67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"90\" data-end=\"159\"><strong>La concurrence f\u00e9roce dans le secteur de la grande distribution<\/strong><\/h3><p data-start=\"161\" data-end=\"534\">Le secteur de la grande distribution est extr\u00eamement concurrentiel. Les consommateurs ont un large choix de lieux o\u00f9 faire leurs achats, qu\u2019il s\u2019agisse de supermarch\u00e9s traditionnels, de magasins de proximit\u00e9, de boutiques en ligne ou de plateformes de livraison \u00e0 domicile. Pour se d\u00e9marquer, les retailers doivent constamment innover et am\u00e9liorer leur offre de produits.<\/p><p data-start=\"536\" data-end=\"1024\">L\u2019<strong data-start=\"538\" data-end=\"571\">optimisation de l\u2019assortiment<\/strong> permet aux enseignes de se distinguer de la concurrence en proposant une s\u00e9lection de produits qui r\u00e9pond pr\u00e9cis\u00e9ment aux besoins de leur client\u00e8le. Cela peut se traduire par l\u2019introduction de marques exclusives, de produits de niche ou de gammes de produits saisonni\u00e8res. Elles offrent ainsi une exp\u00e9rience d\u2019achat unique aux clients, renforc\u00e9e par un <a href=\"https:\/\/optimix-software.com\/fr\/solution-de-pricing\/matching-et-chainage-de-produits\/\"><strong data-start=\"925\" data-end=\"946\">cha\u00eenage de gamme<\/strong><\/a> coh\u00e9rent qui facilite le parcours d\u2019achat et incite \u00e0 compl\u00e9ter son panier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea945b7 elementor-widget elementor-widget-heading\" data-id=\"ea945b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les avantages de l\u2019optimisation de l\u2019assortiment pour les retailers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea97884 elementor-widget elementor-widget-text-editor\" data-id=\"ea97884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour les distributeurs, optimiser l\u2019assortiment revient \u00e0 proposer la bonne offre, au bon endroit, au bon moment. Cette d\u00e9marche strat\u00e9gique apporte de nombreux b\u00e9n\u00e9fices :<\/p><ul><li><p><strong>Alignement avec les attentes locales<\/strong> En adaptant l\u2019offre aux sp\u00e9cificit\u00e9s de chaque magasin, les retailers renforcent la pertinence commerciale et la satisfaction client.<\/p><\/li><li><p><strong>Am\u00e9lioration des performances<\/strong> Une s\u00e9lection plus cibl\u00e9e permet d\u2019augmenter les rotations, de r\u00e9duire les invendus et de maximiser les marges.<\/p><\/li><li><p><strong>R\u00e9duction des co\u00fbts logistiques<\/strong> Moins de surstocks, moins de ruptures : l\u2019assortiment optimis\u00e9 fluidifie la cha\u00eene d\u2019approvisionnement et limite les pertes.<\/p><\/li><li><p><strong>R\u00e9activit\u00e9 face au march\u00e9<\/strong> Gr\u00e2ce aux donn\u00e9es et aux outils d\u2019analyse, les enseignes peuvent ajuster rapidement leur offre selon les tendances et les comportements d\u2019achat.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-ee7d3a9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"ee7d3a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-711e9e8 elementor-widget elementor-widget-html\" data-id=\"711e9e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-211408543961\"\r\n  style=\"max-width:100%; max-height:100%; width:600px;height:250px\" data-hubspot-wrapper-cta-id=\"211408543961\">\r\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLIQohn7vh4uCSuuwHwc59I%2BlXNV%2BLVi8njWiKnFnksEYfYBfvgvEFG%2FS%2F8z%2Fk16cTMpUz9t%2BJrnMSzTgFM8tc45vLmk2Ls3d5v6aRgUx5C7sjV8iIddNh9bQlP6nPAHYmOwmqL11BKlZvlYourEyxAkkJ%2Bg8jYq6%2BbYWTpKHVaDgyByv4VQXxnUDnM1O%2B6JISo9bbYc%2Bn2l73YTebF4YY9HkHvmce934JYuZqtU%2FTbrr9S3q%2FZd&webInteractiveContentId=211408543961&portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\r\n    <img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-211408543961.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\r\n      onerror=\"this.style.display='none'\" \/>\r\n  <\/a>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c2e41b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"8c2e41b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afc5b44\" data-id=\"afc5b44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d0c5d7 elementor-widget elementor-widget-heading\" data-id=\"7d0c5d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'utilisation de la technologie pour optimiser l'assortiment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f84592 elementor-widget elementor-widget-spacer\" data-id=\"6f84592\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9910492 elementor-widget elementor-widget-text-editor\" data-id=\"9910492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"133\" data-end=\"471\">La technologie joue un r\u00f4le crucial dans le processus d&rsquo;<strong data-start=\"189\" data-end=\"222\">optimisation de l&rsquo;assortiment<\/strong>. Les retailers utilisent des solutions logicielles avanc\u00e9es pour collecter, analyser et interpr\u00e9ter les donn\u00e9es sur les ventes. Ces informations permettent aux enseignes de prendre des d\u00e9cisions \u00e9clair\u00e9es sur la s\u00e9lection des produits \u00e0 proposer.<\/p><p data-start=\"473\" data-end=\"1041\">L\u2019<strong data-start=\"475\" data-end=\"509\">intelligence artificielle (IA)<\/strong> et l&rsquo;apprentissage automatique sont \u00e9galement de plus en plus utilis\u00e9s pour pr\u00e9dire la demande des clients et optimiser les niveaux de stock. En compl\u00e9ment, des <strong data-start=\"671\" data-end=\"709\">solutions de pricing intelligentes<\/strong> peuvent aider \u00e0 ajuster les prix en fonction de la demande, des tendances du march\u00e9 et des performances des produits. Cette approche combin\u00e9e permet aux retailers d\u2019\u00e9viter les ruptures sur les produits populaires, de limiter les pertes sur les articles moins demand\u00e9s et d\u2019optimiser la rentabilit\u00e9 de l\u2019ensemble de l\u2019assortiment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15bd6b3 elementor-widget elementor-widget-spacer\" data-id=\"15bd6b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33cd44f elementor-widget elementor-widget-heading\" data-id=\"33cd44f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vers une gestion des assortiments intelligente et \u00e9volutive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e82210 elementor-widget elementor-widget-spacer\" data-id=\"0e82210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf32e0 elementor-widget elementor-widget-text-editor\" data-id=\"3bf32e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Face \u00e0 des consommateurs toujours plus exigeants et \u00e0 une concurrence intense, les retailers doivent sans cesse ajuster leur offre pour rester comp\u00e9titifs. En combinant une connaissance fine des pr\u00e9f\u00e9rences clients avec des technologies avanc\u00e9es comme l\u2019IA et le pricing dynamique, ils ne se contentent plus de suivre le march\u00e9 : ils le devancent.<\/p><p>L\u2019optimisation de l\u2019assortiment, coupl\u00e9e \u00e0 une strat\u00e9gie tarifaire agile, permet d\u2019am\u00e9liorer la rentabilit\u00e9, de renforcer l\u2019exp\u00e9rience client et de r\u00e9agir rapidement aux \u00e9volutions du secteur. Pour en tirer pleinement parti, il est essentiel d\u2019investir dans des outils performants capables de transformer les donn\u00e9es en d\u00e9cisions concr\u00e8tes.<\/p><p>En somme, l\u2019assortiment optimis\u00e9 et le pricing dynamique forment un duo strat\u00e9gique incontournable pour piloter la croissance en distribution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67219be elementor-widget elementor-widget-spacer\" data-id=\"67219be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-2d237e7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"2d237e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-462e4fa elementor-widget elementor-widget-html\" data-id=\"462e4fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-212642236615\"\r\n  style=\"max-width:100%; max-height:100%; width:600px;height:250px\" data-hubspot-wrapper-cta-id=\"212642236615\">\r\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJgXfdoYMivLtbDje%2F88OnyJzHyvPQvbM%2FfVcWWph0Eztw7LF%2BraMppO3RYXNezjCP5EhxR2ygQ%2F7pMDrmzscCEAWp0klpdNe5dcg%2F1jiO8E6U%3D&webInteractiveContentId=212642236615&portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\r\n    <img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212642236615.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\r\n      onerror=\"this.style.display='none'\" \/>\r\n  <\/a>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment la grande distribution se transforme pour mieux r\u00e9pondre \u00e0 vos besoins. Explorez les strat\u00e9gies d&rsquo;optimisation de l&rsquo;assortiment qui red\u00e9finissent votre exp\u00e9rience d&rsquo;achat.<\/p>\n","protected":false},"author":16,"featured_media":63770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[187],"tags":[299,18],"class_list":["post-14312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pricing","tag-article-cta","tag-pricing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Optimisation de l&#039;Assortiment en Grande Distribution<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la transformation de la grande distribution pour mieux vous servir. 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