{"id":15662,"date":"2023-09-27T17:51:13","date_gmt":"2023-09-27T15:51:13","guid":{"rendered":"https:\/\/optimix.fr\/?p=15662"},"modified":"2025-08-07T16:46:19","modified_gmt":"2025-08-07T14:46:19","slug":"atelier-client-boulanger-prw2023","status":"publish","type":"post","link":"https:\/\/optimix-software.com\/fr\/blog\/evenements\/atelier-client-boulanger-prw2023\/","title":{"rendered":"Atelier retour d\u2019exp\u00e9rience client avec Boulanger"},"content":{"rendered":"\t\t
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Du mardi 19 au jeudi 21 septembre, Optimix s\u2019est rendu \u00e0 la<\/span> Paris Retail Week<\/b>. \u00c9v\u00e8nement durant lequel de nombreux professionnels du secteur du retail et du e-commerce se rencontrent. <\/span><\/p>

Pendant ces 3 jours, des ateliers, des conf\u00e9rences, des d\u00e9mos\u2026ont \u00e9t\u00e9 organis\u00e9s et montr\u00e9s aux visiteurs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Atelier retour d\u2019exp\u00e9rience client <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pendant la Paris Retail Week, Optimix a organis\u00e9 avec son client boulanger un atelier retour d\u2019exp\u00e9rience. Cet atelier a \u00e9t\u00e9 anim\u00e9 par Agathe Defretin (directrice du service int\u00e9gration chez Optimix) et Mathieu Louchez (leader pricing et assortiment chez boulanger).\u00a0<\/span><\/p>

Durant cet atelier, notre client Boulanger s\u2019est confront\u00e9 \u00e0 la probl\u00e9matique suivante:<\/span><\/p>

La conduite du changement face \u00e0 la diversification de la concurrence ?<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Constat et retour d\u2019exp\u00e9rience client de Boulanger face \u00e0 la concurrence <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • De nombreux concurrents dans plusieurs secteurs d\u2019activit\u00e9 diff\u00e9rent<\/b> : GSS, fournisseurs, pure players<\/span><\/li>
  • Des services de plus en plus attractifs<\/b> : vente en reconditionn\u00e9, rachat et rapport d\u2019articles d\u00e9fectueux<\/span><\/li>
  • Savoir reconna\u00eetre les concurrents sur qui s\u2019aligner<\/b>: de nombreux concurrents arrivent sur le march\u00e9 et il faut distinguer ceux qui sont du m\u00eame secteur<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Etat des lieux du pricing de Boulanger : retour d'exp\u00e9rience client <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Un outils vieillissant <\/b>: en effet, l\u2019outil ne permettait pas \u00e0 Boulanger de mettre en place plusieurs strat\u00e9gies de prix face \u00e0 la concurrence grandissante<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Le souhait de Boulanger <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • Un outils plus ergonomique\u00a0<\/span><\/li>
    • Avoir des informations de qualit\u00e9 sur les prix des concurrents\u00a0<\/span><\/li>
    • Un outils agile qui peut \u00eatre modulable et personnalisable \u00e0 souhait<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Pourquoi Boulanger \u00e0 choisi Optimix ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • Moteur de r\u00e8gle <\/b>: possibilit\u00e9 de r\u00e9diger sa propre strat\u00e9gie<\/span><\/li>
      • Pragmatique<\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        Retour d'exp\u00e9rience client: les best-practice de ce projet <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        • R\u00e9daction du cahier des charges avec les \u00e9quipes<\/b> : recueil des besoins de Boulanger\u00a0<\/span><\/li>
        • Points hebdomadaires<\/b><\/li>
        • Gestion des priorit\u00e9s<\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Pour quels r\u00e9sultats ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          ROI quantitatif\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          • Un projet rapide<\/span><\/li>
          • Une veille concurrentielle plus \u00e9toff\u00e9e<\/span><\/li>
          • Les \u00e9quipes m\u00e9tier ont divis\u00e9s leur temps d\u2019alignement par 2<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            ROI qualitatif<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            • Strat\u00e9gie diff\u00e9rente en fonction du produit\u00a0<\/span><\/li>
            • Agilit\u00e9 de l\u2019outil en fonction des besoins<\/span><\/li>
            • Confiance des utilisateurs\u00a0<\/span><\/li>
            • Vision de la concurrence qui \u00e9tait fauss\u00e9e<\/span><\/li>
            • Respect du planning<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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              <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

              D\u00e9couvrez le retour d’exp\u00e9rience client avec Boulanger. Plongez dans le parcours de Boulanger de ses attentes \u00e0 sa satisfaction.<\/p>\n","protected":false},"author":16,"featured_media":16526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[190],"tags":[299,186,50],"class_list":["post-15662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenements","tag-article-cta","tag-evenements","tag-supply-chain"],"yoast_head":"\nRetour d\u2019exp\u00e9rience Boulanger<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez le retour d'exp\u00e9rience client de Boulanger. 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