{"id":61182,"date":"2025-07-15T09:47:46","date_gmt":"2025-07-15T07:47:46","guid":{"rendered":"https:\/\/optimix-software.com\/?p=61182"},"modified":"2025-12-04T10:16:52","modified_gmt":"2025-12-04T09:16:52","slug":"alliance-optimix-maxxing","status":"publish","type":"post","link":"https:\/\/optimix-software.com\/fr\/blog\/actualites\/alliance-optimix-maxxing\/","title":{"rendered":"Maxxing et Optimix s\u2019allient pour cr\u00e9er un acteur SaaS de r\u00e9f\u00e9rence en exp\u00e9rience client, pricing et supply chain"},"content":{"rendered":"\t\t
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Lille, le 2 juillet 2025 \u2013 Optimix Solutions et Maxxing annoncent leur rapprochement strat\u00e9gique, donnant naissance \u00e0 un acteur de r\u00e9f\u00e9rence du logiciel SaaS, expert en exp\u00e9rience client, en optimisation des prix et en pilotage de la supply chain, bas\u00e9 sur l\u2019IA.<\/p>

Cette alliance r\u00e9unit deux sp\u00e9cialistes aux expertises compl\u00e9mentaires, avec pour ambition commune d\u2019acc\u00e9l\u00e9rer l\u2019innovation au service de la centricit\u00e9 client dans un monde de plus en plus omnicanal et pilot\u00e9e par la donn\u00e9e.<\/p>

Ce rapprochement repose sur une vision commune : celle d\u2019une performance plus agile, plus intelligente, et profond\u00e9ment centr\u00e9e sur le client. En combinant la puissance de la donn\u00e9e, l\u2019intelligence artificielle et une vision orient\u00e9e r\u00e9sultats, Maxxing et Optimix souhaitent mettre \u00e0 disposition leurs expertises et moyens pour accompagner nos clients dans leurs enjeux li\u00e9s \u00e0 l\u2019\u00e9volution du commerce moderne<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Deux expertises compl\u00e9mentaires au service d\u2019une m\u00eame ambition <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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En conjuguant leurs savoir-faire, Maxxing et Optimix mettent en commun des expertises compl\u00e9mentaires qui permettent aux organisations d\u2019agir de mani\u00e8re plus fluide et plus agile sur des leviers essentiels : am\u00e9lioration de l\u2019exp\u00e9rience client, pilotage continu de l\u2019activit\u00e9, anticipation et optimisation des op\u00e9rations dans un environnement omnicanal en constante \u00e9volution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Un levier concret pour accompagner la transformation digitale des organisations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Forts de leurs expertises compl\u00e9mentaires, Maxxing et Optimix mettent \u00e0 disposition des marques, une approche technologique modulaire et interop\u00e9rable, pens\u00e9e pour r\u00e9pondre aux exigences d\u2019agilit\u00e9, de personnalisation et d\u2019alignement entre les \u00e9quipes m\u00e9tiers.\u00a0<\/p>

Gr\u00e2ce \u00e0 une exploitation fine des donn\u00e9es omnicanales, renforc\u00e9e par l\u2019intelligence artificielle, les entreprises peuvent ajuster leurs actions de mani\u00e8re plus r\u00e9active et coh\u00e9rente, optimiser leurs op\u00e9rations en continu, et piloter la performance de fa\u00e7on plus structur\u00e9e, plus mesurable, et mieux orient\u00e9e client.<\/p>

\u00ab Ce rapprochement incarne parfaitement notre vision : simplifier l\u2019acc\u00e8s \u00e0 des solutions de pilotage intelligentes, pour aider nos clients \u00e0 agir plus vite, plus efficacement, avec plus d\u2019impact \u00bb,<\/em> explique Gauthier Durand Delbecque, Directeur G\u00e9n\u00e9ral Optimix et Maxxing.<\/strong><\/p>

\u00ab Ensemble, nous devenons un v\u00e9ritable partenaire strat\u00e9gique pour les enseignes, en combinant agilit\u00e9 technologique, expertise m\u00e9tier <\/em>et culture de la performance \u00bb, <\/em>ajoute Philippe Vanhack, Pr\u00e9sident d\u2019Opteam Group. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Une nouvelle dynamique port\u00e9e par l\u2019innovation <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Le nouveau groupe est pr\u00e9sents dans 35 pays, avec une ambition forte : renforcer sa pr\u00e9sence en Europe et au Moyen-Orient, acc\u00e9l\u00e9rer ses investissements en R&D autour de l\u2019intelligence artificielle, et poursuivre une politique cibl\u00e9e de croissance externe, toujours orient\u00e9e vers l\u2019impact op\u00e9rationnel et la cr\u00e9ation de valeur pour nos clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u00c0 propos d\u2019Optimix Solutions <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Fond\u00e9e en 2011, bas\u00e9 \u00e0 Marcq-en-Bar\u0153ul, Optimix Solutions est un \u00e9diteur SaaS sp\u00e9cialis\u00e9 dans le pricing et la supply chain pr\u00e9dictive, gr\u00e2ce \u00e0 l\u2019intelligence artificielle. Ses deux suites logicielles, XPA pour le pricing, et XFR pour la pr\u00e9vision et l\u2019approvisionnement, accompagnent les enseignes dans la r\u00e9duction des stocks et l\u2019am\u00e9lioration de la disponibilit\u00e9 produit.<\/p>

Elle propose \u00e9galement une activit\u00e9 de collecte de donn\u00e9es terrain qualitative et quantitative. Optimix d\u00e9veloppe par ailleurs une expertise en gestion des assortiments, combinant collecte automatis\u00e9e de donn\u00e9es concurrentielles, visualisation enrichie des gammes du march\u00e9 et scoring multicrit\u00e8re pour faciliter les arbitrages produits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u00c0 propos de Maxxing <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Bas\u00e9 \u00e9galement \u00e0 Marcq-en-Bar\u0153ul, Maxxing est un \u00e9diteur full SaaS, sp\u00e9cialis\u00e9 dans la fid\u00e9lisation et l\u2019exp\u00e9rience client omnicanale. Sa plateforme modulable permet aux entreprises, tous secteurs confondus, de cr\u00e9er des exp\u00e9riences personnalis\u00e9es et engageantes. <\/p>

Facile \u00e0 int\u00e9grer aux syst\u00e8mes existants, elle pilote aujourd\u2019hui la relation de plus de 100\u202fmillions de clients dans le monde, am\u00e9liorant ainsi la r\u00e9tention client, l\u2019augmentation des paniers et des ventes, ainsi que l\u2019engagement \u00e0 la marque, et permettant \u00e0 certains de ses clients de figurer parmi le top 5 des marques ayant les meilleures relations clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Optimix Solutions et Maxxing annoncent leur rapprochement strat\u00e9gique, donnant naissance \u00e0 un acteur de r\u00e9f\u00e9rence du logiciel SaaS, expert en exp\u00e9rience client, en optimisation des prix et en pilotage de la supply chain, bas\u00e9 sur l\u2019IA. <\/p>\n","protected":false},"author":16,"featured_media":61187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[189,187,188],"tags":[299,18,50],"class_list":["post-61182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-pricing","category-supplychain","tag-article-cta","tag-pricing","tag-supply-chain"],"yoast_head":"\nAlliance Optimix Solutions et Maxxing<\/title>\n<meta name=\"description\" content=\"Optimix Solutions et Maxxing annoncent leur rapprochement strat\u00e9gique, donnant naissance \u00e0 un acteur de r\u00e9f\u00e9rence du 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