OptimiX Etudes
+200
+5000
+2,5M
Active investigators
POS visited each year
EANs scanned each month
Expert in field surveys and point-of-sale audits
In an ever-changing market, effective management of merchandising and pricing policies is a major challenge for retailers and brands.
A sister company of Optimix Software, OPTIMIX Études has specialized since 1995 in the collection, analysis and processing of point-of-sale data to support manufacturers and distributors in their sales strategy. We cover all essential aspects of the point of sale : price, shelf space, display share, assortment and product attributes.
Thanks to our regular audits, we provide valuable data for optimizing product performance and visibility.We carry out precise surveys on prices, l’assortmentassortment shelf spaceshare display shareand much more.
Our services cover a wide range of sectors, including organic and bulk products, as well as retailers of all sizes: hypermarkets, supermarkets, hard discounters, pharmacies and specialty stores.
Our studies
A high-performance team with a national network of 200 trained interviewers equipped with professional mobile terminals.
Price Scanning and Assortment Management
In-store survey by 200 interviewers with GENCOD reading: EAN, price, special offer. Delivery in .csv or Excel tables with indicators (average price, median price, indices).
Let's meet !Business surveys
Reading on handheld terminal at desired frequency, with delivery D+1. Results available in .csv files or Excel tables with indicators (average price, median price, indices).
Let's meet !Linear surveys
Information collected by the interviewer: GENCOD, facing (in cm), and breakage. The GENCOD is systematically recorded on the product or label in the event of a break. 4o
Let's meet !A complete range designed to optimize your marketing mix
Our audits also enable us to assess the shelf space and display space of products, as well as assortment management.
With targeted questionnaires, we gather key indicators for an in-depth analysis of sales performance.
We help our customers adjust their marketing strategies and improve their in-store positioning, by providing customized reports and rigorous monitoring of results.
With our expertise in scanning and analyzing product attributes, we provide customized solutions to maximize the visibility and effectiveness of point-of-sale campaigns.
In-store price check - Mobile application
- Android application created by Optimix.
- In-store price collection, online or offline.
- Possibility of displaying the last known price.
- Real-time price feedback to pricing tools.
- Use of consumer Android smartphones or ruggedized models with integrated laser scanner.
- Survey campaign management.
- Creation of recurring or one-off campaigns.
- View planned and completed campaigns
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Smartphone view, list of surveys to be carried out by an interviewer
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Displaying a setpoint on a reading
Methodology: Optimizing the marketing mix
We use powerful analysis tools to make the most of the data we collect, enabling us to optimize our marketing mix:
- Performance Index: Calculation of an index to assess the performance of a brand or product against the competition.
- Questionnaire: Creation and distribution of in-store questionnaires to capture data on consumer behavior.
- Market Observatory: Setting up a permanent observatory to monitor market trends and competitive practices.
They trust us
Our partners
Would you like to take in-store readings?
With OPTIMIX Études, maximize the visibility of your products in-store and boost your sales performance with reliable data and precise analyses.
