OptimiX Etudes
+200
+5000
+2,5M
Active investigators
POS visited each year
EANs scanned each month
Expert in field surveys and point-of-sale audits
In a constantly evolving market, effective management of merchandising and pricing policy is a major challenge for retailers and brands.
A sister company of Optimix Software, Opti-Mix Études has specialized for over 30 years in the collection, processing and analysis of point-of-sale data to support manufacturers and retailers in their sales strategy. We identify the 4-P components of point-of-sale Mix-Marketing These include: price, fresh produce attributes, promotion, presence, breakage, facing, shelf layout, merchandising position on the shelf, etc.
Thanks to our regular audits, we provide valuable data for optimizing performance index and product visibility. We carry out precise surveys of price indices, assortment share, shelf share, display share, and much more.
We operate in all retail sectors: Hypermarkets, Supermarkets, SDMP, Proxi. But also specialized channels: Specialized organic chains, fresh produce superstores, DIY, pet shops, parapharmacy, selective perfumery, etc.
Our studies
A high-performance team with a national network of 200 trained interviewers equipped with professional mobile terminals.
Scanning Price
Handheld terminal readings: EAN, Price, promo flag.
3 waves per year in specialized organic stores
Weekly observatory of national brands in SDMP stores
Ad hoc surveys on request in all types of outlets
Business expense statements
Price surveys and specific attributes for traditional fresh produce departments: Fruit & Vegetables, Butchers, Delicatessens, Caterers, Fishmongers, Bakeries.
Let's talk about it!Merchandising surveys
Scanning of the product's EAN code and attachment of Number of facing, Developed linear, Shelf level, Breakage.
Let's talk about it!A complete range designed to optimize your marketing mix
Price scanning provides regular positioning indices in markets where panelists are not present. As a leader in the organic market, we offer every chain and every independent store the possibility of manage pricing strategies simply and effectively.
Frais Métiers statements give you a precise D+1 view of prices charged by competitors. This gives you a high degree of reactivity to market price variations.
Merchandising data can be used to calculate the shelf space and display area for a department, category or product. By calculating the ratio of shelf space to assortment, under- or over-exposure can be highlighted and merchandising recommendations made at all levels.
In-store qualitative survey - Mobile application
- Android application managed by our services, available on smartphone or portable terminal.
- Administration of single-choice and multiple-choice questionnaires for surveys on the quality of product placement on shelves
- Photo-taking with geolocation and time-stamping for reliable information
- View instructions as you go along during reading
They trust us
Our partners
Would you like to take in-store readings?
With OPTIMIX Études, maximize the visibility of your products in-store and boost your sales performance with reliable data and precise analyses.
