Better forecasting of demand. Controlled inventory levels. Increased profitability.
Pricing & Supply Chain Solutions for the Home Improvement Industry
Manage your supply chain and pricing strategy in real time to optimize product availability, adjust your prices based on demand, and improve your performance over the long term.
Solutions adopted by
+75 clients in France and internationally
Improve product availability while maintaining your profit margins.
In the home improvement sector, even a few imbalances are enough to affect sales performance. Faced with constantly changing purchase prices, often long lead times, very extensive product ranges, and demand subject to the vagaries of seasonality and customer projects, retailers must constantly adjust their decisions.
Today, players in the DIY sector must balance competitive pricing, the availability of key products, effective inventory management, and proactive supply planning, all while maintaining their profit margins in a highly volatile environment. Our Pricing Analytics and Supply Chain Optimization solutions are powered by AI and advanced data analytics to optimize your pricing policies, anticipate supply needs, better manage your product assortments, and ensure the availability of the most sought-after products, in order to sustainably improve your sales performance and profitability.
Why do DIY industry players need to rethink their decisions?
Home improvement retailers operate in an environment characterized by strong seasonality, particularly extensive product assortments, and purchasing behaviors that are difficult to predict. Between fluctuations in demand, logistical constraints, and pressure on margins, traditional tools quickly reach their limits. Decision-making becomes slower, less reliable, and more difficult to implement on a large scale.
Operational Challenges
- difficulties in anticipating spikes in demand due to seasonality or weather conditions,
- shortages of key items during periods of high activity,
- excess inventory in the less dynamic categories,
- complex management of product assortments and thousands of SKUs,
- supplies that are not sufficiently aligned with actual market demand.
Business Challenges
- price adjustments that are too slow to keep pace with market changes,
- limited visibility into the performance of product categories,
- promotions that are difficult to optimize on a large scale,
- decisions based on data scattered across different channels,
- increasing pressure on margins in a highly competitive environment.
A unified platform for managing pricing, inventory, sales forecasts, and demand
Anticipating Changes in Demand
Analyze market trends, seasonality, weather conditions, and purchasing behavior to adjust your forecasts and better plan your inventory.
Ensure the availability of key products
Identify the strategic products in each category and ensure they are available at the right time to avoid stockouts that impact sales.
Optimize Product Assortments
Manage the performance of your product lines and tailor your offerings to local needs to effectively meet your customers’ expectations.
Adjust Your Prices Precisely
Implement a pricing strategy tailored to your market, your competition, and your profitability goals.
Managing Performance in Real Time
Centralize your pricing and supply chain data on a single platform to track your key metrics and speed up decision-making.
View Your Performance
Analyze the impact of your pricing, optimize your inventory levels, and maximize your profitability using real-time metrics.
The Tangible Benefits for Retailers
Reduce stockouts by up to 75%
Optimix XFR accurately forecasts demand and aligns your inventory with actual market needs. You minimize out-of-stock situations and significantly improve product availability.
95% accuracy in your demand forecasts
Our AI-powered forecasting engine learns from your historical data and adapts to economic fluctuations to generate reliable plans. Your decisions are driven by reliable, continuously updated data.
+ 4 to 10% margins
Reduce operational inefficiencies and optimize your pricing and supply chain decisions to increase your margins by 4% to 10% while improving product availability and price competitiveness.
+50% increase in productivity with a collaborative platform
Centralize the management of your forecasts and procurement, automate adjustments, and facilitate collaboration between the supply, sales, and finance teams. Tangible and measurable efficiency gains.
Partners who attest to our expertise and commitment
“The tool perfectly meets our users’ expectations thanks to its complete transparency in terms of how it works and how it is configured.
“Its exception-based management and ‘typical week’ approach have enabled us to effectively optimize our forecasting and procurement. Furthermore, integration into a standard platform ensures the stability and continuous evolution of the solution, while meeting project deadlines and staying within budget.”
Eric Gilbert
Purchasing Manager, Buffalo Grill
“Optimix is a high-performance, feature-rich solution that has improved our day-to-day operations. The implementation was very quick, smooth, and efficient.
Pricing management is now more efficient. We continue to enhance the solution with features tailored to our needs.
“It’s essential for us to be able to keep pace with business requirements. I’m very pleased with our collaboration, both during the rollout and now.”
Katarzyna Pieńkowska-Pawlik
Pricing Manager at Auchan Poland
“My experience using the Optimix solution and working with the teams has been very positive.
“This software has significantly improved our pricing decisions by providing accurate information. We have enjoyed a strong relationship with the teams at OptimiX Solutions, and the rapid deployment—completed in six months—has reinforced our confidence in this successful partnership.”
Mathieu Louchez
Pricing and Assortment Leader at Boulanger
“Thanks to the solution from optimiX Solutions, we have not only reduced the number of errors but also maximized our analytical capabilities, particularly when it comes to segmenting our competitors (B2B, B2C, etc.).”
Our business teams managed to halve their alignment time, with increased productivity: over 12,000 products linked in just 3 minutes.
“The solution is comprehensive and provides 360-degree coverage of our needs. The tool is user-friendly, and price management is simplified.”
Jérémi Dusong
Pricing Project Manager at Bureau Vallée
Modules designed to cover
100% of your Pricing & Supply Chainneeds
Collect your competitors' " " prices
Match and chain your products
Link your products while adhering to your product lines
Create your pricing strategies
THESE PLUS
THAT MAKE THE DIFFERENCE
An advanced Data-Driven approach with AI to optimize your prices and inventory, by analyzing data in real time.
Visualize your pricing KPIs: price positioning, margins, elasticity, competitive gaps and strategy performance.
Seamless integration with your existing retail environments: ERP, WMS, POS solutions, BI tools, and forecasting systems.
Your business challenges are at the heart of our solutions
How can we anticipate fluctuations in demand in the home improvement sector?
Using predictive analytics and AI, it is possible to anticipate fluctuations in demand driven by seasonality, weather conditions, sales promotions, or consumer trends in order to adjust inventory levels and procurement.
How can you optimize inventory despite long lead times?
Our solutions calculate optimal inventory levels by taking into account supplier lead times, demand variability, and service level targets. This allows you to reduce stockouts while minimizing excess inventory.
What are the best practices for managing an assortment of tens of thousands of SKUs?
Our solutions automatically segment SKUs based on their performance, turnover, criticality, or profitability in order to tailor procurement, inventory management, and pricing strategies to each product category.
How can we prevent stockouts of strategic SKUs?
By identifying the products that are most critical to your sales, our AI algorithms recommend appropriate inventory levels and issue alerts when there is a risk of stockouts to ensure their availability.
What benefits does a supply chain optimization solution offer a home improvement retailer?
It helps improve product availability, reduce stockouts and excess inventory, optimize supplier orders, lower logistics costs, and sustainably boost sales performance. Retailers using our solutions see, on average, a reduction of up to 75% in stockouts and 95% accuracy in sales forecasts.
Do your solutions integrate with our existing environment?
Yes. Our solutions interface with leading ERP systems, WMS systems, sales management tools, and data platforms. They integrate with your information system to leverage your existing data without disrupting your current architecture.
What role does artificial intelligence play in your solutions?
AI analyzes large volumes of data to identify trends, forecast demand, recommend optimal inventory levels, and optimize pricing strategies. It supports teams in their decision-making by providing reliable, explainable, and continuously updated recommendations.