Better forecasting of demand. Controlled inventory levels. Increased profitability.

Pricing & Supply Chain Solutions for the Home Improvement Industry

Manage your supply chain and pricing strategy in real time to optimize product availability, adjust your prices based on demand, and improve your performance over the long term.

Solutions adopted by
+75 clients
in France and internationally

Improve product availability while maintaining your profit margins.

In the home improvement sector, even a few imbalances are enough to affect sales performance. Faced with constantly changing purchase prices, often long lead times, very extensive product ranges, and demand subject to the vagaries of seasonality and customer projects, retailers must constantly adjust their decisions.

Today, players in the DIY sector must balance competitive pricing, the availability of key products, effective inventory management, and proactive supply planning, all while maintaining their profit margins in a highly volatile environment.   Our Pricing Analytics and Supply Chain Optimization solutions are powered by AI and advanced data analytics to optimize your pricing policies, anticipate supply needs, better manage your product assortments, and ensure the availability of the most sought-after products, in order to sustainably improve your sales performance and profitability.
Optimix DIY Solutions

Why do DIY industry players need to
rethink their decisions?

Home improvement retailers operate in an environment characterized by strong seasonality, particularly extensive product assortments, and purchasing behaviors that are difficult to predict. Between fluctuations in demand, logistical constraints, and pressure on margins, traditional tools quickly reach their limits. Decision-making becomes slower, less reliable, and more difficult to implement on a large scale.

Brico Optimix Solutions Sector

Operational Challenges

Business Challenges

A unified platform for managing pricing,
inventory, sales forecasts, and demand

Anticipating Changes in Demand

Analyze market trends, seasonality, weather conditions, and purchasing behavior to adjust your forecasts and better plan your inventory.

Ensure the availability of key products

Identify the strategic products in each category and ensure they are available at the right time to avoid stockouts that impact sales.

Optimize Product Assortments

Manage the performance of your product lines and tailor your offerings to local needs to effectively meet your customers’ expectations.

Adjust Your Prices Precisely

Implement a pricing strategy tailored to your market, your competition, and your profitability goals.

Managing Performance in Real Time

Centralize your pricing and supply chain data on a single platform to track your key metrics and speed up decision-making.

View Your Performance

Analyze the impact of your pricing, optimize your inventory levels, and maximize your profitability using real-time metrics.

The Tangible Benefits for Retailers

Reduce stockouts by up to 75%

Optimix XFR accurately forecasts demand and aligns your inventory with actual market needs. You minimize out-of-stock situations and significantly improve product availability.

95% accuracy in your demand forecasts

Our AI-powered forecasting engine learns from your historical data and adapts to economic fluctuations to generate reliable plans. Your decisions are driven by reliable, continuously updated data.

+ 4 to 10% margins

Reduce operational inefficiencies and optimize your pricing and supply chain decisions to increase your margins by 4% to 10% while improving product availability and price competitiveness.

+50% increase in productivity with a collaborative platform

Centralize the management of your forecasts and procurement, automate adjustments, and facilitate collaboration between the supply, sales, and finance teams. Tangible and measurable efficiency gains.

Partners who attest to our expertise and commitment

Modules designed to cover
100% of your Pricing & Supply Chainneeds

THESE PLUS
THAT MAKE THE DIFFERENCE

An advanced Data-Driven approach with AI to optimize your prices and inventory, by analyzing data in real time.

Visualize your pricing KPIs: price positioning, margins, elasticity, competitive gaps and strategy performance.

Seamless integration with your existing retail environments: ERP, WMS, POS solutions, BI tools, and forecasting systems.

Your business challenges are at the heart of our solutions

The home improvement and discount retail sectors are constantly evolving, with the emergence of new trends, new products, and new purchasing behaviors. Industry players must be able to adapt quickly to these changes and to adjust their pricing and supply chain strategies to remain competitive and meet consumer expectations.
How can we anticipate fluctuations in demand in the home improvement sector?

Using predictive analytics and AI, it is possible to anticipate fluctuations in demand driven by seasonality, weather conditions, sales promotions, or consumer trends in order to adjust inventory levels and procurement.

Our solutions calculate optimal inventory levels by taking into account supplier lead times, demand variability, and service level targets. This allows you to reduce stockouts while minimizing excess inventory.

Our solutions automatically segment SKUs based on their performance, turnover, criticality, or profitability in order to tailor procurement, inventory management, and pricing strategies to each product category.

By identifying the products that are most critical to your sales, our AI algorithms recommend appropriate inventory levels and issue alerts when there is a risk of stockouts to ensure their availability.

It helps improve product availability, reduce stockouts and excess inventory, optimize supplier orders, lower logistics costs, and sustainably boost sales performance. Retailers using our solutions see, on average, a reduction of up to 75% in stockouts and 95% accuracy in sales forecasts.

Yes. Our solutions interface with leading ERP systems, WMS systems, sales management tools, and data platforms. They integrate with your information system to leverage your existing data without disrupting your current architecture.

AI analyzes large volumes of data to identify trends, forecast demand, recommend optimal inventory levels, and optimize pricing strategies. It supports teams in their decision-making by providing reliable, explainable, and continuously updated recommendations.

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