As experts in in-store price collection and retail audits, we deploy over 200 field auditors, visit more than 5,000 stores each year, and scan over 2.5 million EAN codes every month.
Optimize your product performance with data that measures price index, assortment share, share of shelf, and in-store visibility.
Leverage reliable field data to fine-tune your merchandising strategy and boost your on-shelf visibility.
A complete range designed to optimize your marketing mix
Artificial intelligence is transforming the way data is collected, structured and used at the point of sale. It automates processes, makes information more reliable and provides a precise, usable, real-time view of reality on the ground.
The AI then structures and checks the data: it associates each price with the right SKU, verifies its consistency with the repository and immediately detects any discrepancies.
It goes even further by analyzing compliance at the point of sale: compliance with facings, detection of promotions and consistency between promotional mechanics and applied price.
Results :
The result: faster, more reliable and automated readings, more efficient teams, and high-quality data to drive your pricing strategies with precision.
We have identified the 4-P components of the point-of-sale marketing mix: price, fresh produce attributes, promotion, presence, breakage, facing, developed shelf space, merchandising position on the shelf, etc.
We operate in all retail sectors: Hypermarkets, Supermarkets, SDMP, Proxi. But also specialized channels: Specialized organic chains, fresh produce superstores, DIY, pet shops, parapharmacy, selective perfumery, etc.
Thanks to our regular audits, we provide valuable data for optimizing performance index and product visibility. We carry out
Enrichment with business rules (e.g.: calculation of price per liter/kg, product typology, etc.). This approach provides a detailed, up-to-date view of pricing positioning in the field, essential for effectively adjusting pricing strategy.
Flexible, regular in-store data collection (organic, SDMP, all channels), using handheld terminals to collect EANs, prices and promotions.
Price surveys and specific attributes for traditional fresh produce departments: Fruit & Vegetables, Butchers, Fishmongers...
Scanning of the product's EAN code and attachment of Number of facing, Developed linear, Shelf level, Breakage.
Internalize your statements with an expert solution: Scan in store
In France, every day we check thousands of prices directly at the point of sale.
But some companies make a different choice: to take back control.
Whether you’re based in France or abroad, you can now entrust this mission to your own teams, in complete autonomy.
With the Scan In Store application, your staff become your best field sensors. They collect reliable, precise and structured data, directly in-store, with simplicity of execution designed for performance.
Because good data collection doesn’t just rely on a tool, we go one step further:
we support and train your teams to ensure consistent, rigorous and usable data collection.
The result: total control of your survey strategy, greater agility in the field, and high-value data to drive your decisions, in real time.
All your pricing needs in a single tool
Data collection on the Internet (Web Scraping) and/or in-store (using our smartphone application).
Linking of competing products (automatic based on EAN or compared using a proximity score).
Link and structure your product ranges to improve readability, strengthen your price image and facilitate decision-making.
Design, configuration, and implementation of your pricing strategy. Creation of price alignment rules.
An advanced Data-Driven approach with AI to optimize your prices and inventory, by analyzing data in real time.
Visualize your pricing KPIs: price positioning, margins, elasticity, competitive gaps and strategy performance.
Business expertise integrated into the heart of the solution, and a flexible, customizable and actionable rules engine.
Would you like to carry out in-store price surveys?
FAQ
Conventional databases offer a global view, but are often far removed from reality in the field. Or, les décisions commerciales se prennent in-store, in the face of real competition. Nos relevés permettent d’identifier price differences between your products and those of your competitors, directly at the point of sale. You get a up-to-the-minute, contextualized visioneven in independent, specialist or convenience stores.
This enables you to adjust your pricing strategy, anticipate price cuts or rises, and react quickly to react quickly to competitor movementsand strengthen your competitiveness product by product, brand by brand.
Once the brief has been validated deployment can be very rapid. Selon l’ampleur de la mission, la collecte peut démarrer in just a few dayswith results results available within 24 hours to a few days after the fieldworkaccording to expected formats. De plus, nous réalisons des on-demand statements according to your objectives (competitive intelligence, product launch, price/promo analysis). Our studies are tailored to each customer, each category and each target outlet.
Nous opérons dans toutes les verticales de la distribution :
We provide you with clear reports, with a view by period, brand, product or region, to better manage your sales actions.
Once the readings have been taken the data is centralized, cleaned and analyzed by our teams. We then deliver :
Our objective: transform raw data into performance driversOur aim is to transform raw data into a performance lever, giving you a vision that is usable, precise and directly usable in the field or on strategic committees.
