Smarter pricing. Better inventory distribution. Better protection of profit margins.
Pricing & Supply Chain Solutions for the Food Retail Industry
Manage your supply chain and pricing strategy in real time to better allocate inventory across your retail locations, minimize stockouts, adjust your prices intelligently, and protect your margins.
A pricing solution trusted by more than 75 customers in France and around the world.
Take back control of your inventory, pricing, and profitability!
In retail, even a few imbalances are enough to undermine overall operational performance. Faced with excess inventory at distribution centers, poor product allocation among retail locations, and margins eroded by pricing policies that aren’t responsive enough, retailers must make decisions ever more quickly in a high-pressure environment.
Today, retailers must balance product availability, competitive pricing, and control of logistics costs while reducing waste.
Our Pricing Analytics and Supply Chain Optimization solutions leverage
AI, advanced data analytics, and business intelligence to forecast demand, optimize inventory, and adjust prices in real time to sustainably improve profitability.
Why Are Traditional Tools No Longer Enough?
Many retailers still manage their pricing and supply chains using tools that were not designed to handle the complexity and pace of modern retail. Spreadsheets, siloed systems, and manual adjustments make decision-making slow, unreliable, and difficult to scale.
- inefficient distribution of inventory among warehouses and retail locations,
- frequent stockouts and costly excess inventory of perishable goods,
- costly excess inventory of perishable goods,
- difficulties in forecasting local demand,
- a lack of responsiveness to promotions and consumption spikes,
- pricing adjustments that are too slow to keep up with market fluctuations,
- a lack of real-time visibility into margins and performance,
- decisions made based on incomplete or unsynchronized data,
- and an increase in manual tasks without any real ability to optimize them.
A unified platform for managing pricing, inventory, and demand
Optimize prices in real time
Adjust your pricing strategies based on consumer price sensitivity, competitor actions, local performance, and your margin goals.
Reduce stockouts and excess inventory
Anticipate discrepancies between forecasts and actual sales to prevent out-of-stock situations in stores while reducing costly excess inventory, particularly for perishable goods.
Predicting Demand with AI
Analyze consumer trends, seasonality, promotions, and local events to more accurately forecast the required volumes and ensure a steady supply.
Driving Performance with a Unified Vision
Centralize your supply chain and pricing data on a single platform to track margins, inventory, store performance, and optimization opportunities in real time.
Collect your competitors' prices online and offline
Automatically track your competitors’ prices online and in-store to adjust your pricing strategy and strengthen your competitive position.
Optimize the allocation of inventory among retail locations
Quickly identify inventory turnover imbalances across stores to adjust allocations, reduce idle inventory, and improve sales performance.
The Tangible Benefits for Retailers
Reduce stockouts by up to 75%
Optimix XFR accurately forecasts demand and aligns your inventory with actual market needs. You minimize out-of-stock situations and significantly improve product availability.
95% accuracy in your demand forecasts
Our AI-powered forecasting engine learns from your historical data and adapts to economic fluctuations to generate reliable plans. Your decisions are driven by reliable, continuously updated data.
+ 4 to 10% margins
Reduce operational inefficiencies and optimize your pricing and supply chain decisions to increase your margins by 4% to 10% while improving product availability and price competitiveness.
+50% increase in productivity with a collaborative platform
Centralize the management of your forecasts and procurement, automate adjustments, and facilitate collaboration between the supply, sales, and finance teams. Tangible and measurable efficiency gains.
Partners who attest to our expertise and commitment
“The tool perfectly meets our users’ expectations thanks to its complete transparency in terms of how it works and how it is configured.
“Its exception-based management and ‘typical week’ approach have enabled us to effectively optimize our forecasting and procurement. Furthermore, integration into a standard platform ensures the stability and continuous evolution of the solution, while meeting project deadlines and staying within budget.”
Eric Gilbert
Procurement Manager at Buffalo Grill
“Optimix is a high-performance, feature-rich solution that has improved our day-to-day operations. The implementation was very quick, smooth, and efficient.
Pricing management is now more efficient. We continue to enhance the solution with features tailored to our needs.
“It’s essential for us to be able to keep pace with business requirements. I’m very pleased with our collaboration, both during the rollout and now.”
Katarzyna Pieńkowska-Pawlik
Pricing Manager at Auchan Poland
“My experience using the Optimix solution and working with the teams has been very positive.
“This software has significantly improved our pricing decisions by providing accurate information. We have enjoyed a strong relationship with the teams at OptimiX Solutions, and the rapid deployment—completed in six months—has reinforced our confidence in this successful partnership.”
Mathieu Louchez
Head of Pricing and Product Assortment at Boulanger
“Thanks to the solution from optimiX Solutions, we have not only reduced the number of errors but also maximized our analytical capabilities, particularly when it comes to segmenting our competitors (B2B, B2C, etc.).”
Our business teams have managed to cut their alignment time in half, while increasing productivity: more than 12,000 products linked in just 3 minutes.
“The solution is comprehensive and provides 360-degree coverage of our needs. The tool is user-friendly, and price management is simplified.”
Jérémi Dusong
Pricing Project Manager at Bureau Vallée
Modules designed to cover
100% of your Pricing & Supply Chainneeds
Collect your competitors' " " prices
Match and bundle your products
Link your products while adhering to your product lines
Create Your Pricing Strategies
THESE
' EXTRA TOUCHES THAT MAKE ALL THE DIFFERENCE
An advanced data-driven approach using AI to optimize your pricing and inventory by analyzing real-time data.
View your pricing KPIs: price positioning, margins, elasticity, competitive gaps, and strategy performance.
Seamless integration with your existing retail environments: ERP, WMS, POS solutions, BI tools, and forecasting systems.
Your business challenges are at the heart of our solutions
What results can food retailers expect?
The benefits observed for retailers using our solutions
- a reduction in stockouts;
- a reduction in unsold inventory and waste;
- improved inventory turnover;
- better control over margins;
- greater responsiveness to market changes;
- Faster decision-making thanks to data and AI.
This FAQ is particularly well-suited for a page titled “Your Business Challenges at the Heart of Our Solutions, ” as each question starts with a specific challenge faced by retailers to demonstrate how your solutions address it.
How can we cope with fluctuations in demand?
Our algorithms take into account seasonal patterns, promotions, local events, and consumer trends to improve the accuracy of forecasts. This provides teams with a more reliable overview to manage their purchasing and inventory.
Building More Relevant Product Assortments
By analyzing sales, local trends, and customer behavior, you can identify the best-performing products and opportunities to expand your product offering. You can build more relevant product assortments that align with market expectations.
Improving product availability while minimizing excess inventory
Our supply chain optimization solutions leverage AI and predictive analytics to forecast demand, adjust inventory levels, and optimize procurement. This helps you reduce stockouts on key SKUs while minimizing excess inventory and storage costs.
How can we reduce waste and losses from unsold inventory?
Thanks to more accurate demand forecasting and more precise inventory management, our solutions make it possible to tailor orders to the actual needs of each retail location. This helps reduce unsold inventory, markdowns, and waste—issues that are particularly critical for fresh and perishable products.
How can we maintain price competitiveness without eroding margins?
Our Pricing Analytics solutions analyze purchasing behavior, consumer price sensitivity, and product performance to identify the most appropriate prices. This enables you to strengthen your competitive position while safeguarding your profitability goals.
Do your solutions integrate with existing environments?
Our solutions are designed to integrate easily with the main information systems used in the food retail industry. They can connect to existing ERP systems, sales management tools, procurement solutions, point-of-sale systems, and data platforms to leverage the data already available within the company.