Health Pharmacy

Healthcare and pharmacy companies face strict regulatory requirements, constantly changing demands and increasing pressure to deliver quality care while controlling costs.

Numerous other challenges, particularly in the areas of pricing and supply chain management, such as inventory and supply flow management, competitive pricing of pharmaceutical products, demand forecasting andoptimization of logistics processes.

That’s where Optimix solutions come into their own!

Key issues in the healthcare and pharmaceutical sectors

Strong product and variant diversity

Medicines, dietary supplements or health products and all their variants, accurate data collection is crucial. But also to classify them and therefore organize them rigorously. Additionally, applying the correct codes and information to each product is of paramount importance to ensure effective pricing and management.

Online pharmacies, as well as e-commerce sites and drug delivery platforms, also offer an alternative to physical pharmacies. Faced with this, traditional players must face this competition by developing competitive pricing strategies and, moreover, by offering a superior customer experience.

Healthcare and pharmacy professionals therefore often have a different perception of their role, which leads them to be more reluctant to see themselves as “salespeople”. However, convincing and involving sales teams and pharmacists in the implementation of pricing strategies is crucial. Therefore, this may require additional training, communication and awareness efforts.

Finally, the health and pharmacy market is subject to strict regulatory and legal constraints with regard to pharmaceutical products. It is therefore essential to comply with regulations regarding pricing, reimbursement, advertising and sale of medicines. Indeed, these constraints can limit the room for maneuver of players in defining their pricing strategy. These constraints require specific expertise to navigate within this regulatory framework.

Our solutions for Healthcare and Pharmaceuticals

Price Statement and Data Collection

Data collection from the internet (Price Scraping) and/or in physical stores (using a smartphone).

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Product matching and chaining

Linking of competing products (automatic based on EAN or compared using a proximity score).

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Pricing strategy

Design, configuration, and implementation of your pricing strategy.

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Sales forecasts AI modeling

Immediate analysis of your data through customized dashboards.

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Order proposals

Reliable suggestions that meet all your company's requirements.

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Stock optimization

Reduce inventory levels and increase the availability of your products.

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Our clients in the Health & Pharma Sector

EasyPara logo
Pharmavie logo
Editeur de logiciels de Pricing et Supply chain
Pricing and Supply chain software Editor

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