Health - Pharmacy
Discover how our solutions support industry leaders!
The pharmaceutical and healthcare sector is constantly evolving, facing crucial challenges such as optimizing inventory management, complying with stringent regulations, and continuously improving the quality of care.
Faced with increasing demands in terms of product safety, traceability and accessibility, industry players need to adapt their strategies to meet patients’ needs while keeping costs under control.
Healthcare and pharmacy companies face strict regulatory requirements, constantly changing demands and increasing pressure to deliver quality care while controlling costs.
Numerous other challenges, particularly in the areas of pricing and supply chain management, such as inventory and supply flow management, competitive pricing of pharmaceutical products, demand forecasting and optimization of logistics processes.
That’s where Optimix solutions come into their own!
Key issues in the healthcare and pharmaceutical sectors
Strong product and variant diversity
Medicines, dietary supplements or health products and all their variants, accurate data collection is crucial. But also to classify them and therefore organize them rigorously.
Additionally, applying the correct codes and information to each product is of paramount importance to ensure effective pricing and management.
Intense digital competition
Online pharmacies, as well as e-commerce sites and parapharmacy delivery platforms, also offer an alternative to physical pharmacies. Faced with this, traditional players must face this competition by developing competitive pricing strategies and, moreover, by offering a superior customer experience.
Difficult and slower change management
Health and pharmacy professionals have their own perception of their role as health advisors. Some downplay the commercial aspect of their trade.
However, convincing and involving sales teams and pharmacists in the implementation of pricing strategies is crucial. This may require additional training, communication and awareness-raising efforts.
Regulatory and legal constraints
The health and pharmacy market is subject to strict regulatory and legal constraints with regard to pharmaceutical products. It is therefore essential to comply with regulations regarding pricing, reimbursement, advertising and sale of medicines.
Indeed, these constraints can limit the room for maneuver of players in defining their pricing strategy. These constraints require specific expertise to navigate within this regulatory framework.
Modules designed to cover your pricing and supply chain needs
collect competitor prices
Data collection on the Internet (Web Scraping) and/or in-store (using our smartphone application).
Match and chain your products
Linking of competing products (automatic based on EAN or compared using a proximity score).
Create your pricing strategies
Design, configuration, and implementation of your pricing strategy. Creation of price alignment rules.
Customer testimonials
« Optimix XPA is a very interesting tool. It has already allowed me to identify and correct pricing anomalies shortly after taking over my new store in Nice. I have just discovered that I can automate the generation of my analysis projects. I can't wait to use it for my other local stores. »
« Optimix is a highly effective pricing tool that enables us to adapt our pricing to our competitive context and margin objectives. Optimix offers the option to work at the item, category, or even based on national top sales, either individually or simultaneously, as well as on private label products, national brands, and regional products. »
« With the Optimix XPA solution, Bureau Vallée reduced errors, optimized competitive analysis (BtoB/BtoC) and refined planogram preparation, thus gaining in productivity. In 9 months, the ROI was achieved: the business teams halved their alignment time, linking over 12,000 products in 3 minutes. A real performance driver for the retailer. »
« Optimix significantly improved our pricing management, enabling smoother operations and faster implementation without issues. The solution adapts to our evolving needs, thanks to continuous development and tailored functionalities. The implementation process was seamless, with exceptional support: rapid responses, quick issue resolution, and a deep understanding of business needs. Optimix has proven to be an invaluable partner in optimizing our processes. »
« Optimix XPA has transformed our pricing strategy thanks to precise analyses and enhanced responsiveness. Change management support was key, with effective team training for rapid adoption. The result: significant time savings on time-consuming tasks, enabling teams to concentrate on high value-added actions. »
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