Health & Pharmacy
Healthcare and pharmacy companies face strict regulatory requirements, constantly changing demands and increasing pressure to deliver quality care while controlling costs.
Numerous other challenges, particularly in the areas of pricing and supply chain management, such as inventory and supply flow management, competitive pricing of pharmaceutical products, demand forecasting and optimization of logistics processes.
That’s where Optimix solutions come into their own!
Key issues in the healthcare and pharmaceutical sectors
Strong product and variant diversity
Medicines, dietary supplements or health products and all their variants, accurate data collection is crucial. But also to classify them and therefore organize them rigorously.
Additionally, applying the correct codes and information to each product is of paramount importance to ensure effective pricing and management.
Intense digital competition
Online pharmacies, as well as e-commerce sites and parapharmacy delivery platforms, also offer an alternative to physical pharmacies. Faced with this, traditional players must face this competition by developing competitive pricing strategies and, moreover, by offering a superior customer experience.
Difficult and slower change management
Health and pharmacy professionals have their own perception of their role as health advisors. Some downplay the commercial aspect of their trade.
However, convincing and involving sales teams and pharmacists in the implementation of pricing strategies is crucial. This may require additional training, communication and awareness-raising efforts.
Regulatory and legal constraints
The health and pharmacy market is subject to strict regulatory and legal constraints with regard to pharmaceutical products. It is therefore essential to comply with regulations regarding pricing, reimbursement, advertising and sale of medicines.
Indeed, these constraints can limit the room for maneuver of players in defining their pricing strategy. These constraints require specific expertise to navigate within this regulatory framework.
Our solutions for Healthcare and Pharmaceuticals
Price Statement and Data Collection
Data collection from the internet (Price Scraping) and/or in physical stores (using a smartphone).
Learn moreProduct matching and chaining
Linking of competing products (automatic based on EAN or compared using a proximity score).
Learn morePricing strategy
Design, configuration, and implementation of your pricing strategy.
Learn moreSales forecasts AI modeling
Immediate analysis of your data through customized dashboards.
Learn moreOrder proposals
Reliable suggestions that meet all your company's requirements.
Learn moreStock optimization
Reduce inventory levels and increase the availability of your products.
Learn moreWhy choose Optimix
- Best-of-breed solutions that can be easily customized to meet your specific needs;
- Customized support to accelerate solution implementation and adoption by your teams;
- A team of retail specialists with an in-depth understanding of the challenges facing the mass retail sector;
- More than 20 retail customers.
Our clients in the Health & Pharma Sector
