Our history
Since more than 15 yearswe’ve been helping retailers optimize the use of their data, turning it into an engine for sustainable growth.
Our strength lies in our mastery of business issues, continuous innovation, rigor, and support tailored to each business challenge.
Our vision: to design, develop and implement software solutions that help retailers optimize their business and sales models.
Our approach is based on four key values:
Expertise
An in-depth understanding of retail technologies and challenges, for solutions perfectly aligned with your needs.
Robustness
High-performance, reliable and regularly updated tools to meet the challenges of a constantly evolving market.
Innovation
Continuous technology watch and proactive integration of the latest advances in AI and data.
Commitment
A partnership based on trust, transparency, proximity and customized support.
Our vision
Design, develop and implement software solutions that help retailers optimize their business and sales models.
2011
The story begins here...
In 2011, two pricing specialists created Optimix Solutions with a clear ambition: to develop a new solution to help retailers implement their pricing strategy.
They then designed Optimix Pricing Analytics, a 360°, innovative, data-driven solution designed to offer high-performance pricing intelligence and real-time price optimization.
Based on crawling, advanced data analysis and artificial intelligence algorithms, the Solution enables you to make faster, more accurate decisions, fully aligned with your business challenges.
2012
Software and in-store data collection: 2 complementary businesses
Relying on a network of over of over 200 surveyors in mainland France, OptimiX Etudes provides manufacturers and distributors with all the data visible to the consumer: price, promotion, assortment, shelf space, positioning, etc.
2018
Switch to SaaS mode :
The solution is deployed in SaaS mode.
To support our customers’ growth and meet new market requirements, we are moving our architecture towards a SaaS model: agile, scalable and fully connected.
2020
Going international...
Optimix Solutions reaches a key milestone with its first international contract with Conad, one of Italy’s largest retailers.
This momentum continued with Rema 1000 in Norway, followed by Alnatura in Germany, marking the gradual expansion of Optimix Solutions outside France and the adoption of its Solution pricing on a European scale.
Today, Optimix Solutions supports customers in 8 countries across Europe!
2020
After optimizing sales prices, now it's time to optimize inventories...
Design and development of a new Solution XFR – Optimix Forecasting and Replenishmentdedicated to supply forecasting and optimization.
OptimiX Pricing Analytics + Optimix Forecast And Replenishment: 2 solutions for optimizing sales prices and inventory, boosted by artificial intelligence.
2025
A new dynamic!
With the arrival of the NextStage investment fund, Optimix Solutions has the means to accelerate its technological and commercial growth, to better support its customers.
At the same time, the merger with Maxxing, a specialist in omnichannel customer loyalty, enhances our offering.
Optimix Solutions now enables its customers to offer a personalized, fluid and engaging experience across all channels, strengthening their ability to achieve their business objectives.
