How Boulanger boosted the productivity of its pricing teams by 50%.
Faced with a growing workload and time-consuming manual processes, Boulanger’s pricing teams were struggling to keep up with the adjustments needed to remain competitive. By optimizing their processes, they saved precious time and were able to concentrate on higher value-added decisions.
25000
Product references
220
Stores in France
3500 M€
Sales figures
9
Product Universe
Boulanger, a major player in household appliances and multimedia, manages a network of 220 stores and a catalog of over 25,000 product references. Faced with intense competition and a complex portfolio, Boulanger needed to adjust its prices quickly, while guaranteeing the consistency and performance of its pricing strategy.
Pricing teams were hampered by cumbersome manual processes, limiting their agility and ability to focus on high value-added decisions.
To meet this challenge, we deployed XPA – Optimix Pricing Analytics, a solution that automates repetitive tasks, makes assortment tracking more reliable and optimizes the management of pricing strategies in real time.
The result: a 50% productivity gain for pricing teams, improved market responsiveness and significant margin optimization.
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