Bureau Vallée: harmonizing prices to win over customers
For Bureau Vallée, with its 400 stores in France, price consistency is not just a matter of price, but a genuine performance lever. By aligning its product ranges and adjusting its margins, the company has clarified its pricing strategy, strengthened its competitiveness and gained greater clarity for its customers.
5500
Product references
400
Stores in France
750 M€
Sales figures
13M
Customers per year
Bureau Vallée, a leading retailer of stationery, office supplies and high-tech products, operates in a highly competitive environment, where price adjustment is a major strategic lever. With a broad product assortment spread over more than 300 stores, ensuring range consistency while maintaining a clear and competitive pricing strategy was a real challenge.
We supported them in a detailed analysis of their pricing structure in order to identify unjustified discrepancies between comparable products, to recalibrate prices on key references and to reinforce the legibility of offers both on-shelf and online. This approach has helped reinforce price perception, optimize margins while preserving the brand’s overall competitiveness.
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