Customer case Auchan Poland

Auchan Poland: 3x faster price adjustments, more agile decision-making

Auchan Poland was faced with a major challenge: to keep an eye on aggressive competition on thousands of references and adjust its prices with responsiveness. The company succeeded in making assortment monitoring more reliable, streamlining price adjustments and strengthening coordination between its teams.
The result: more coherent decisions, better reading of data and greater responsiveness to the market.

232

Stores in Poland

1996

Opening year

2831 M€

Sales figures

+ 2.8 %

of progress

Auchan Poland, a major player in food retailing, now has 232 stores throughout the country. In an ultra-competitive environment, the company faced a strategic challenge: to quickly adjust prices on thousands of products, while guaranteeing pricing consistency on a large scale.

Thanks to the implementation of the XPA – Optimix Pricing Analytics solution, Auchan Poland has gained in operational efficiency and margin. Assortment tracking has been refined, pricing adjustments have become smoother, and data reading has improved considerably.

The result: more responsive decision-making, better aligned actions, and significant margin growth in several key categories, while preserving the brand’s overall competitiveness.

Our customer testimonials

Partners who testify to our expertise and commitment

"Optimix is an excellent solution, with many features that have improved our work. The Optimix XPA solution was implemented very quickly, smoothly and efficiently. Price management is more efficient. We're continuing to develop the system and implement new, tailor-made functionalities. It's essential that we are able to meet requirements. I'm very satisfied with the collaboration, both during the implementation and today."

Katarzyna Pieńkowska-Pawlik

Pricing Manager