Pricing Solution
Total functional coverage!
The only Pricing SaaS compagny in Europe to cover 100% of business needs without any outsourcing.
- Price Surveys
- In-store & Online Data Collect
- Product Matching & Range Consistency
- Pricing Strategy – Elasticity
Pricing Modules
Online Data Collect
Data collect from Competitors Website (WebScraping)
Learn moreProduct matching and chaining
Linking of competing products (automatic based on EAN or compared using a proximity score).
Learn moreRange chaining and consistency
Creation of links between references in your catalog based on criteria such as volume, capacity, formats, weight...
Learn morePricing strategy
Design, configuration, and implementation of your pricing strategy. Creation of price alignment rules.
Learn moreAI forecasting and pricing modeling
Immediate analysis of your data through customized dashboards.
Learn moreDashboard reporting
Easily interpret and analyze your KPIs with personalized and automated dashboards.
Learn more
Pricing has become one of the most strategic elements in any retail chain!
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The last two years have reminded us all (Covid, conflict, inflation) that pricing is much more than just numbers.
Adopting the right strategy is essential.
Why?
Because your price positioning influences your revenues, positions your brand, and influences customer perception.
Good pricing can bring you success, bad pricing can have significant consequences.
When it comes to princing, your pricing strategy also tells the story of your brand, establishing a link between your products and your customers.
Behindall these concepts, which are certainly very theoretical in terms of pricing, there are real concepts that you may not be familiar with: price verticality, elasticity, price image, etc.
As a pricing expert, Optimix is here to help you master your pricing leverage.
Our pricing solution enables you to implement precise, high-performance strategies, whether in terms of promotions, category management or the use of available data.
We enable retailers to design, test and implement strategies that reflect their own price positioning.
Our solution facilitates collaboration between data,offer, pricing and store teams.
Pricing: Change management and support
Change management plays an essential role in the success of any business transformation project, especially when implementing a pricing solution.
This is a critical aspect, particularly in the context of implementing a pricing solution, where effective price management is not only essential to business strategy, but also crucial to day-to-day operations such as sales and invoicing.
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Unfortunately, many pricing projects underestimate the importance of change management, resulting in adoption challenges, obsolete processes and demotivated teams.
These challenges can sometimes lead to project abandonment or, in the best-case scenario, a lower-than-expected return on investment.
At Optimix, we pay particular attention to change management.
Our commitment takes the form of comprehensive support for our customers throughout the transition process, with the aim of overcoming potential obstacles such as adoption difficulties, obsolete processes, and demotivated teams.
The successful implementation of a pricing solution is closely linked to the way in which change is managed and accepted by stakeholders.
That’s why our approach incorporates effective change management strategies, ensuring a smooth transition, minimizing resistance and maximizing added value for our customers.
With Optimix, change becomes an opportunity for optimization and success.
They trust us
Customer testimonials
« Optimix XPA is a very interesting tool. It has already allowed me to identify and correct pricing anomalies shortly after taking over my new store in Nice. I have just discovered that I can automate the generation of my analysis projects. I can't wait to use it for my other local stores. »
« Optimix is a highly effective pricing tool that enables us to adapt our pricing to our competitive context and margin objectives. Optimix offers the option to work at the item, category, or even based on national top sales, either individually or simultaneously, as well as on private label products, national brands, and regional products. »
« With the Optimix XPA solution, Bureau Vallée reduced errors, optimized competitive analysis (BtoB/BtoC) and refined planogram preparation, thus gaining in productivity. In 9 months, the ROI was achieved: the business teams halved their alignment time, linking over 12,000 products in 3 minutes. A real performance driver for the retailer. »
« Optimix significantly improved our pricing management, enabling smoother operations and faster implementation without issues. The solution adapts to our evolving needs, thanks to continuous development and tailored functionalities. The implementation process was seamless, with exceptional support: rapid responses, quick issue resolution, and a deep understanding of business needs. Optimix has proven to be an invaluable partner in optimizing our processes. »
« Optimix XPA has transformed our pricing strategy thanks to precise analyses and enhanced responsiveness. Change management support was key, with effective team training for rapid adoption. The result: significant time savings on time-consuming tasks, enabling teams to concentrate on high value-added actions. »
Do you have a project in mind? Would you like a demo?
Price watch – In-store and online price survey – Product matching and range consistency –
Smart Pricing – Elasticity calculation
