IN-STORE PRICE COLLECT
Experts in field price surveys and point-of-sale audits, we mobilize over 200 surveyors, visit more than 5,000 stores every year and scan more than 2.5 million EAN codes every month.
Optimize your product performance with reports measuring price index, assortment share, shelf share and in-store display.
Benefit from reliable field data to fine-tune your merchandising strategy and boost your on-shelf visibility.
THEY TRUST US
A complete range designed to optimize your marketing mix
Price scanning provides regular positioning indicators in markets where panelists are not present. As a leader in the organic market, we offer every retailer and independent store the opportunity to manage their pricing strategies simply and effectively.
Fresh Trades give you a precise D+1 view of prices charged by competitors. This gives you a high degree of reactivity to market price variations.
Merchandising data can be used to calculate the shelf space and display area for a department, category or product. By calculating the ratio of shelf space to assortment, under- or over-exposure can be highlighted and merchandising recommendations made at all levels.
How can in-store price collecting make you more efficient?
We have identified the 4-P components of the point-of-sale marketing mix : price, fresh produce attributes, promotion, presence, breakage, facing, developed shelf space, merchandising position on the shelf, etc.
We operate in all retail sectors : Hypermarkets, Supermarkets, SDMP, Proxi. But also specialized channels : Specialized organic chains, fresh produce superstores, DIY, pet shops, parapharmacy, selective perfumery, etc.
Thanks to our regular audits, we provide valuable data for optimizing performance index and product visibility. We carry out precise surveys of price indicators, assortment share, shelf share, display share, and much more.
Enrichment with business rules (e.g.: calculation of price per liter/kg, product typology, etc.). This approach provides a detailed, up-to-date view of pricing positioning in the field, essential for effectively adjusting pricing strategy.
SERVICES DESIGNED TO MEET YOUR BUSINESS CHALLENGES
Scanning prices
Flexible, regular in-store data collection (organic, SDMP, all channels), using handheld terminals to collect EANs, prices and promotions.
StatementsBusiness expenses
Price surveys and specific attributes for traditional fresh produce departments: Fruit & Vegetables, Butchers, Fishmongers...
SurveysMerchandising
Scanning of the product's EAN code and attachment of Number of facing, Developed linear, Shelf level, Breakage.
OUR PARTNERS
It's not just in-store prices!
Discover our other modules
All your pricing needs in a single tool
collect prices from your online competitors
Data collection on the Internet (Web Scraping) and/or in-store (using our smartphone application).
Match and chain your products
Linking of competing products (automatic based on EAN or compared using a proximity score).
Structure your ranges
with product linking
Link and structure your product ranges to improve readability, strengthen your price image and facilitate decision-making.
Create your pricing strategies
Design, configuration, and implementation of your pricing strategy. Creation of price alignment rules.
THESE PLUS
THAT MAKE THE DIFFERENCE
An advanced Data-Driven approach with AI to optimize your prices and inventory, by analyzing data in real time.
Visualize your pricing KPIs: price positioning, margins, elasticity, competitive gaps and strategy performance.
Business expertise integrated into the heart of the solution, and a flexible, customizable and actionable rules engine.
Would you like to carry out in-store price surveys?
FAQ
In-store price surveys
1. Why should I do an in-store price survey when I already have market data?
Conventional databases offer a global view, but are often far removed from reality on the ground. Business decisions are made in-store, in the face of real competition. Our surveys identify price differences between your products and those of your competitors, directly at the point of sale. You get an up-to-the-minute, contextualized vision even in independent, specialist or convenience stores.
This enables you to adjust your pricing strategy, anticipate price increases or decreases, and react quickly to competitor movements and strengthen your competitiveness product by product, brand by brand.
2. Exactly what information is collected?
We scan EAN codes, read the displayed price, the reported promotions and specific product features. We also collect merchandising data: number of facings, shelf space, shelf level, breakage, exposure, etc.
3. How is data collected?
Thanks to a network of investigators trained and equipped with professional mobile terminals, we collect and transmit reliable data in real time. Our methodologies have been tried and tested for over 30 years.
4. How often are readings taken?
It all depends on your needs. We offer :
- Visit regular surveys (e.g.: 3 waves/year in organic farming)
- A weekly observatory of SDMP
- From on-demand surveys
5. What are the deadlines?
Once the brief has been validated deployment can be very rapid. Depending on the scope of the mission, the collection can start within just a few days with results available within 24 hours to a few days after the fieldwork according to the formats required. We also produce on-demand statements according to your objectives (competitive intelligence, product launch, price/promo analysis). Our studies are tailored to each customer, each category and each target outlet.
6. In which vertical do you operate?
We operate in all distribution verticals:
- GMS: Hypermarkets, Supermarkets,
- Specialized: Organic chains, Parapharmacy, DIY, Petcare, Selective Beauty, etc.
7. How can I view the information collected?
We provide you clear reports with a view by period, brand, product or region, to help you better manage your sales actions.
8. What happens once the data has been collected?
Once the collection has been done, the data is centralized, cleaned and analyzed by our teams. We then deliver :
- Clear, operational dashboards accessible online or via export,
- Customized reports with key indicators: price indicators, assortment share, shelf share, out-of-stocks, facing, etc,
- Activatable insights to guide your merchandising, pricing and sales decisions.
Our objective: transform raw data into performance drivers, by giving you a vision that is exploitable, precise and directly usable in the field or on strategic committees.
