Experts in field price surveys and point-of-sale audits, we mobilize over 200 surveyors, visit more than 5,000 stores every year and scan more than 2.5 million EAN codes every month.
Optimize your product performance with reports measuring price index, assortment share, shelf share and in-store display.
Benefit from reliable field data to fine-tune your merchandising strategy and boost your on-shelf visibility.
Price scanning provides regular positioning indicators in markets where panelists are not present. As a leader in the organic market, we offer every retailer and independent store the opportunity to manage their pricing strategies simply and effectively.
Fresh Trades give you a precise D+1 view of prices charged by competitors. This gives you a high degree of reactivity to market price variations.
Merchandising data can be used to calculate the shelf space and display area for a department, category or product. By calculating the ratio of shelf space to assortment, under- or over-exposure can be highlighted and merchandising recommendations made at all levels.
How can in-store price collecting make you more efficient?
We have identified the 4-P components of the point-of-sale marketing mix : price, fresh produce attributes, promotion, presence, breakage, facing, developed shelf space, merchandising position on the shelf, etc.
We operate in all retail sectors : Hypermarkets, Supermarkets, SDMP, Proxi. But also specialized channels : Specialized organic chains, fresh produce superstores, DIY, pet shops, parapharmacy, selective perfumery, etc.
Thanks to our regular audits, we provide valuable data for optimizing performance index and product visibility. We carry out precise surveys of price indicators, assortment share, shelf share, display share, and much more.
Enrichment with business rules (e.g.: calculation of price per liter/kg, product typology, etc.). This approach provides a detailed, up-to-date view of pricing positioning in the field, essential for effectively adjusting pricing strategy.
Flexible, regular in-store data collection (organic, SDMP, all channels), using handheld terminals to collect EANs, prices and promotions.
Price surveys and specific attributes for traditional fresh produce departments: Fruit & Vegetables, Butchers, Fishmongers...
Scanning of the product's EAN code and attachment of Number of facing, Developed linear, Shelf level, Breakage.
All your pricing needs in a single tool
Data collection on the Internet (Web Scraping) and/or in-store (using our smartphone application).
Linking of competing products (automatic based on EAN or compared using a proximity score).
Link and structure your product ranges to improve readability, strengthen your price image and facilitate decision-making.
Design, configuration, and implementation of your pricing strategy. Creation of price alignment rules.
An advanced Data-Driven approach with AI to optimize your prices and inventory, by analyzing data in real time.
Visualize your pricing KPIs: price positioning, margins, elasticity, competitive gaps and strategy performance.
Business expertise integrated into the heart of the solution, and a flexible, customizable and actionable rules engine.
FAQ
Conventional databases offer a global view, but are often far removed from reality on the ground. Business decisions are made in-store, in the face of real competition. Our surveys identify price differences between your products and those of your competitors, directly at the point of sale. You get an up-to-the-minute, contextualized vision even in independent, specialist or convenience stores.
This enables you to adjust your pricing strategy, anticipate price increases or decreases, and react quickly to competitor movements and strengthen your competitiveness product by product, brand by brand.
Once the brief has been validated deployment can be very rapid. Depending on the scope of the mission, the collection can start within just a few days with results available within 24 hours to a few days after the fieldwork according to the formats required. We also produce on-demand statements according to your objectives (competitive intelligence, product launch, price/promo analysis). Our studies are tailored to each customer, each category and each target outlet.
We operate in all distribution verticals:
We provide you clear reports with a view by period, brand, product or region, to help you better manage your sales actions.
Once the collection has been done, the data is centralized, cleaned and analyzed by our teams. We then deliver :
Our objective: transform raw data into performance drivers, by giving you a vision that is exploitable, precise and directly usable in the field or on strategic committees.
