Price monitoring software

More effective pricing strategies thanks to pricing intelligence and market insights.

Anticipate market trends
Drive your pricing strategy with data
Keep a constant eye on your competitors

A pricing solution approved by over
75 customers in France and abroad.

Price recording: a key lever for a real-time competitive strategy

Without price intelligence, you set your prices without a complete overview of your market. Your competitors’ price variations go unnoticed, you miss out on certain promotions, and your teams often react too late to stay competitive.

In a retail environment where prices are constantly changing, this lack of visibility can rapidly impact your sales, price image and margins. Making the right decisions becomes more complex when data is scattered, incomplete or difficult to exploit, due to a lack of reliable data.

To remain successful, you need to be able to monitor your market on an ongoing basis and rely on an online online pricing to adjust your pricing strategy with confidence.

WithOptimix Solutions‘ price monitoring software, you can centralize and analyze your competitors’ prices in real time. Thanks to automated multi-channel data collection and advanced matching algorithms, you gain access to reliable data and a clear, usable view of the market.

This means you can adjust your prices more quickly, secure your margins and steer your pricing strategy with solid, consistent, performance-oriented governance.

Why implement automated price monitoring?

Anticipating market movements

Competitive intelligence enables us to identify upstream changes in the offer, changes in positioning and new strategies of market players.

Understand competitors' global strategies

Beyond price, it analyzes assortment, range depth, promotional policies, product availability and distribution channels.

Identify opportunities and risk areas

Structured price monitoring reveals pricing positioning opportunities, highlights critical competitive gaps, and helps anticipate market risks.

Strengthen brand positioning

By observing competitors’ choices, companies can refine their value proposition and achieve lasting differentiation in their market.

Align sales, marketing and supply chain decisions

Price monitoring helps create a shared view of market price positioning and ensures consistent decision-making.

Turning information into a sustainable competitive advantage

When centralized and analyzed over time, price monitoring becomes a strategic management tool that supports performance and growth.

margin in 6 months

+ 0 %

increase in revenue in 6 months

+ 0 %

time saved per Category Manager

0 %

Your price monitoring enhanced by a complete market view — and much more!

Thanks to our pricing solutiongives you a comprehensive, reliable and structured view of your competitive environment. Prices, promotions, positioning, assortments and market dynamics are analyzed and consolidated on an ongoing basis, giving you a clear picture of current strategies.

You can quickly identify market trends, measure your competitiveness and detect price adjustment opportunities. This global visibility enables your pricing, sales and supply chain teams to rely on the same market data to steer their decisions with consistency, responsiveness and confidence.

Your competitors are watching your prices, why shouldn't you?

Manage your price monitoring to secure your pricing decisions.

Price monitoring transforms price data into decision-making levers.

By analyzing gaps, competitive dynamics and trends over time, it enables us to arbitrate accurately between competitiveness and profitability, without giving in to impulsive or uncontrolled price adjustments.

Analysis of price gaps and competitive positioning

Price monitoring enables you to precisely measure your price positioning in relation to each competitor, by product family, brand or strategic reference.

Monitoring price dynamics over time

Beyond a snapshot price, price monitoring highlights trends: increases, decreases, stability, frequency of changes, and the intensity of competitive movements.

Identification of promotional strategies

Pricing analysis enables us to identify promotional mechanisms (temporary price cuts, price alignments, aggressive pricing) and to distinguish lasting adjustments from one-off actions.

Decision support to balance competitiveness and margin

Price monitoring guides your pricing decisions, avoiding excessive adjustments. It helps you to act where price variations have a real impact, while preserving your margins on less sensitive references.

Our customers are our first ambassadors

“Thanks to the Optimix solution, we have not only reduced the number of errors but also maximized our analytical capabilities, particularly when it comes to segmenting our competitors (B2B, B2C, etc.).

Our business teams have managed to cut their alignment time in half, with increased productivity: more than 12,000 products linked in just under 3 minutes. The solution is comprehensive and covers our needs from every angle. The tool is user-friendly and price management has become much simpler.”

My experience of using the Optimix solution and working with the teams has been very positive.

The software has significantly improved our pricing decisions, thanks to accurate information. We have benefited from a solid relationship with the Optimix teams, and the rapid deployment in 6 months has reinforced our confidence in this successful collaboration.

Optimix is a high-performance, feature-rich solution that has improved our daily lives. Implementation was very quick, smooth and efficient. Price management is now more efficient.

We continue to develop the solution with functionalities adapted to our needs. It's essential for us to be able to keep pace with business requirements. I'm very satisfied with the collaboration, both during deployment and today.

Modules designed to cover your pricing needs from A to Z

All your pricing needs in a single tool

collect competitors' prices
in-store

Collection of competitor prices in-store, carried out by our surveyors via a dedicated mobile application.

Match and chain
your products

Linking of competing products (automatic based on EAN or compared using a proximity score).

Structure your ranges
with product linking

Link and structure your product ranges to improve readability, strengthen your price image and facilitate decision-making.

Create
your pricing strategies

Design, configuration, and implementation of your pricing strategy. Creation of price alignment rules.

THESE PLUS
THAT MAKE THE DIFFERENCE

An advanced Data-Driven approach with AI to optimize your prices and inventory, by analyzing data in real time.

Visualize your pricing KPIs: price positioning, margins, elasticity, competitive gaps and strategy performance.

Business expertise integrated into the heart of the solution, and a flexible, customizable and actionable rules engine.

Want to keep an eye on your competitors' prices?
Contact us !

FAQ

competitive pricing

1. What is the difference between price collection and price monitoring?

A price survey consists of collecting the prices charged by competitors at a given moment, providing a snapshot of the market. Price monitoring goes much further: it analyzes this data over time, measures deviations from your positioning, identifies trends and recurring movements, and highlights competitive strategies.

Thanks to this information, companies can anticipate market trends, make informed pricing decisions, protect their margins and adjust their offer in line with their overall sales strategy. In other words, pricing intelligence transforms a simple collection of data into a genuine lever for management and competitive advantage.

2. How often should you analyze competitors’ prices?

Frequency depends on market volatility and product type. For sensitive or highly competitive references, a daily analysis is recommended. For other categories, weekly monitoring may be sufficient.

3 - How does the XPA solution support your price monitoring?

XPA centralizes and analyzes competitive data to provide a clear, actionable picture of the market. Thanks to positioning indicators, dynamic comparisons and analyses by product, brand or competitor, XPA enables you to manage pricing intelligence in a structured way, and guide pricing decisions in line with your sales strategy.

In concrete terms, XPA allows you to :

Instantly visualize your price positioning in relation to each competitor
Identify significant discrepancies and their evolution over time
Prioritize pricing actions on high-stake products
Detect competing pricing and promotional strategies
Avoid excessive price adjustments and protect margins
Align teams around a shared vision of the market

4. How does price monitoring contribute to margin protection?

By identifying precisely where price competitiveness is really needed, price monitoring avoids systematic alignment. It helps preserve margins on less exposed products, while remaining competitive on key references.

How can you measure the effectiveness of price monitoring?

The effectiveness of price monitoring is measured by both quantitative and qualitative indicators. In particular, it translates into better control of price positioning in the face of competition, a reduction in unwanted price differentials, and improved margins on high-stake products. In the long term, effective monitoring also enables us to move from a reactive to a proactive approach, by anticipating market movements and securing pricing decisions.

6. Is price monitoring suitable for all industries?

Price monitoring is relevant to most sectors, but must be adapted to the specific features of each market. In the retail and e-commerce sectors, it enables us to monitor highly dynamic and competitive environments.

In B2B, it helps to analyze positioning trends, sales policies and price differentials on comparable offers. The frequency of analysis, the indicators monitored and the scope of monitoring must therefore be adjusted according to the sector and business challenges.