Complete pricing coverage!
Optimix XPA, the solution that intelligently adjusts your prices thanks to AI.
Price intelligence - Product Matching - Range consistency - Smart Pricing
Modules
Price and data collection
Data collection from the internet (Price Scraping) and/or in physical stores (using a smartphone).
Learn moreProduct matching and chaining
Linking of competing products (automatic based on EAN or compared using a proximity score).
Learn moreRange chaining and consistency
Creation of links between references in your catalog based on criteria such as volume, capacity, formats, weight...
Learn morePricing strategy
Design, configuration, and implementation of your pricing strategy. Creation of price alignment rules.
Learn moreAI forecasting and pricing modeling
Immediate analysis of your data through customized dashboards.
Learn moreDashboard reporting
Easily interpret and analyze your KPIs with personalized and automated dashboards.
Learn more
Pricing has become one of the most strategic elements in any retail chain!
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The last two years have reminded us all (Covid, conflict, inflation) that pricing is much more than just numbers. Adopting the right strategy is essential.
Why?
Because your price positioning influences your revenues, positions your brand, and influences customer perception. Good pricing can bring you success, bad pricing can have significant consequences.
When it comes to princing, your pricing strategy also tells the story of your brand, establishing a link between your products and your customers.
Behind all these concepts, which are certainly very theoretical in terms of pricing, there are real concepts that you may not be familiar with: price verticality, elasticity, the price image, and so on.
As a pricing expert, Optimix is here to help you master your pricing leverage.
Our Pricing Solution offers the possibility of implementing precise, high-performance strategies, whether in terms of promotions, category management, or the use of available data.
We enable retailers to design, test and implement strategies that reflect their own price positioning. Our solution facilitates collaboration between data,offer, pricing and store teams.
Pricing: Change management and support
Change management plays an essential role in the success of any business transformation project, especially when implementing a pricing solution.
This is a critical aspect, particularly in the context of implementing a pricing solution, where effective price management is not only essential to business strategy, but also crucial to day-to-day operations such as sales and invoicing.
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Unfortunately, many pricing projects underestimate the importance of change management, resulting in adoption challenges, obsolete processes and demotivated teams. These challenges can sometimes lead to project abandonment or, in the best-case scenario, a lower-than-expected return on investment.
At Optimix, we pay particular attention to change management.
Our commitment takes the form of comprehensive support for our customers throughout the transition process, with the aim of overcoming potential obstacles such as adoption difficulties, obsolete processes and demotivated teams.
The successful implementation of a pricing solution is closely linked to the way in which change is managed and accepted by stakeholders. That’s why our approach incorporates effective change management strategies, ensuring a smooth transition, minimizing resistance and maximizing added value for our customers.
With Optimix, change becomes an opportunity for optimization and success.
They trust us
Customer testimonials
« Optimix XPA is a very interesting tool. It has already allowed me to identify and correct pricing anomalies shortly after taking over my new store in Nice. I have just discovered that I can automate the generation of my analysis projects. I can't wait to use it for my other local stores. »
« Optimix is a highly effective pricing tool that enables us to adapt our pricing to our competitive context and margin objectives. Optimix offers the option to work at the item, category, or even based on national top sales, either individually or simultaneously, as well as on private label products, national brands, and regional products. »
« The Optimix Pricing XPA solution enables us to track the daily fluctuations in internal purchase prices as well as our competitors' selling prices so we can swiftly adapt our pricing strategy to ensure we achieve our desired margin or gain a competitive edge in the market. »
FAQ PRICING
1. How to make good pricing?
To develop good pricing, it is essential to start by understanding the costs associated with your products. Cost-based pricing is one of the most direct and widely used approaches in the retail sector. This involves setting the selling price of products by adding a standard profit margin to their production or purchasing costs.
- Let’s take a concrete example : If a product costs 140 euros to produce and you want to make a 15% margin, the selling price will be calculated by adding 15% to the initial cost, giving a final price of 161 euros. This method guarantees cost coverage while generating a predictable profit.
However, to fine-tune this strategy, it is crucial to take into account other factors such as customers’ perception of value, competitive position and market conditions. Analyzing these elements can help you adjust your margins to better meet consumer expectations and optimize your revenues.
By integrating advanced pricing tools, such as the one Optimix XPA can boost their pricing strategy, adapting prices in real time to maximize sales and profitability.
2. How do you calculate pricing?
To calculate a sales price effectively, it is essential to understand price elasticity of demand. This economic concept measures the responsiveness of consumers to changes in the price of a product or service. To determine price elasticity, divide the percentage change in quantity demanded by the percentage change in price.
- A result greater than 1 indicates a high elasticity meaning that demand varies considerably with price, while
- A result of less than 1 indicates low sensitivity to price changes.
For retailers, understanding this metric is crucial to developing effective pricing strategies. By integrating market data such as consumer trends, competition and production costs, our pricing software can help adjust prices in real time in real time to maximize revenues and market share.
The use of analytical tools such as price elasticity enables us to set competitive prices while anticipating customer reactions to promotions and price changes, thus guaranteeing a dynamic pricing strategy continuously adapted to market fluctuations
3. How to build a pricing strategy?
To calculate a sales price effectively, it is essential to understand price elasticity of demand. This economic concept measures the responsiveness of consumers to changes in the price of a product or service. To determine price elasticity, divide the percentage change in quantity demanded by the percentage change in price. A result greater than 1 indicates a high elasticity meaning that demand varies considerably with price, while a result below 1 indicates low sensitivity to price changes.
For retail chains, understanding this metric is crucial to developing effective pricing strategies. By integrating market data such as consumer trends, competition and production costs, our pricing software can help adjust prices in real time in real time to maximize revenues and market share.
The use of price elasticity analysis tools makes it possible to set competitive prices while anticipating customer reactions to promotions and price changes, thus guaranteeing a dynamic pricing strategy adapted to constant market fluctuations.
4. How to define your pricing?
The pricing process can be complex, requiring a thorough understanding of the market, costs, competition, and customer expectations and perceptions.
A key strategy to consider is value-based pricing. This method stands out for its ability to align the asking price with the value perceived by the consumer. Rather than relying solely on costs or market prices, this approach considers price as a representation of the value that the product or service brings to the customer.
To implement a value-based pricing strategy, it is crucial to understand how customers perceive your product :
- What unique benefits does it offer?
- How is it positioned in relation to the alternatives available on the market?
Careful analysis of customers’ perceived benefits can reveal the price they are willing to pay.
By adopting this approach, you ensure that the price reflects not only the costs of production and distribution, but also the added value for the customer, thus reinforcing consumer satisfaction and loyalty.
