Why choose us?
Robustness, ease of use and adaptability are the pillars on which our solutions have been developed. Find out in detail below what has enabled us to build lasting relationships with our customers, and why you should join us too.

Hyper-specialization : 100% Retail
Helping you maximize your business performance.
Strong internal retail legitimacy, with the majority of our staff having spent their entire careers in retail. We have a thorough understanding of the industry's mechanisms and issues.
Immediate leverage on vital KPIs (revenue, margin, index, market share, etc.).
Over 15 years' experience in Pricing: Our company has a clear and ambitious vision for the next five years. We aspire to become a European leader in pricing solutions for retailers, offering innovative products and services that meet our customers' needs.
Integrated multi-format management: store formats, integrated, franchised...
Corporate Social Responsibility
Sustainable development and social responsibility are now key factors in performance and customer confidence.
Through our tools, especially in Supply Chain, we contribute to reducing environmental footprint.
Your data is secured on servers located in France, encrypted and protected according to the strictest standards, with the aim of limiting the carbon footprint of our infrastructures.
Quality commitment
Our software is reliable, high-performance and secure. Our DNA is to ensure that our solutions are flexible enough to respond to complex processes.
We are dedicated to providing exceptional service quality to our clients and building strong, enduring relationships with them.
We are genuinely devoted to customer satisfaction through quality customer service and our responsiveness.
"Innovation only makes sense when it serves people. At Optimix, this conviction guides every solution we develop".
Innovation
Use of the latest technologies and advances in Machine Learning. Our solutions are standardized and incorporate best-practice models. All processes are adaptive, customizable and scalable.
We plan to expand our portfolio of products and services by investing in research and development, and forging strategic partnerships with leading companies.
We are also committed to integrating the most advanced technologies into our operations, in order to improve the efficiency of our business and better meet the needs of our customers.
Our values
Expertise
An in-depth understanding of retail technologies and challenges, for solutions perfectly aligned with your needs.
Robustness
High-performance, reliable and regularly updated tools to meet the challenges of a constantly evolving market.
Innovation
Continuous technology watch and proactive integration of the latest advances in AI and data.
Commitment
A partnership based on trust, transparency, proximity and customized support.
Pricing and supply chain solutions designed for your sustainable performance
Supply chain - APS
OptimiX Forecast & Replenishment
Efficiently plan and manage your supplies with an AI-based forecasting engine.
Values
Stock
Forecast accuracy
Without
52.7M€
79.0%
With
46.7M€
87.6%
Sales 2024
153,4M
10.43%
pricing ANALYTICS
OptimiX Pricing Analytics
Optimize your margins and price positioning with a 360° solution and a proven methodology.
Positioning index Price
+ 2 points
on average
Image Price
100%
range consistency
Process industrialization
> 50%
time-saving for teams
Margin rate
> 1 point
on average
ASSORTMENT MANAGEMENT
OptimiX Assortment Benchmark
Compare and analyze the quality of your assortments in your market.
Business sectors and products
Value drivers
specific to each product category
Food / Fruit and vegetables
Value drivers
specific to each product category
DIY / Power tools
Value drivers
specific to each product category
OPTIMIX SOLUTIONS IN FIGURES
More than 75 major groups
have already tried out Optimix.
Will you be our next customer?
Step up a gear.
Your data can do so much more. Find out how