ONLINE PRICE COLLECT
Thanks to webscraping, a retailer can automate the collect of prices from competing e-commerce sites on a daily basis, or even several times a day.
Near-real-time visibility of market prices
Operational efficiency and cost reduction
THEY TRUST US
Price collection: a key lever for a real-time competitive strategy
Collecting reliable pricing data remains a challenge: matching errors, incomplete data, manual input. Brakes that slow down responsiveness and distort pricing decisions.
And yet, monitoring competitor prices is essential in an omnichannel environment, where price is a key lever of attractiveness.
Optimix Solutions enables you to automatically collect pricing data from your online competitors, thanks to our pricing intelligence tool integrating real-time multi-channel data collection, coupled with high-precision matching algorithms. This gives you access to reliable, actionable insight to help you make informed pricing decisions, in full compliance with your business rules. The result : robust, scalable, performance-driven pricing governance.
Why is it essential to monitor your competitors' online prices?
Online prices change several times a day. Without automated data collection, it's impossible to track market fluctuations with the necessary responsiveness.
Manual data entry is a source of errors. With automation, you can reduce data entry errors by up to 80%, and obtain structured, usable and consistent data.
Continuous price monitoring of 100% of key competitors enables you to accurately assess your position in the market and guide your decisions.
An automated statement is five times faster than a manual one, giving teams greater agility to adapt prices in line with market movements.
Differentiating between permanent products and marketplace offers help to refine the analysis of competitive offerings and detect promotional strategies.
The time saved and the reliability of the data frees teams from low value-added tasks, and boosts their ability to analyze and steer strategy.
Your competitive intelligence with reliable data is much better!
With our online price recording solution, you have a reliable, automated tool for monitoring, analyzing and exploiting your competitors’ pricing data accurately, quickly and on a large scale.
Gain efficiency by accurately tracking your competitors' pricing trends
Automated monitoring enables you to adjust your rates proactively or defensively, in near-real time, according to the movements of major players in the sector.
A brand that is unaware of its price differential risks :
Losing market share in its most strategic products.
Or, on the contrary, overreact and undercut prices unnecessarily, affecting profitability.
A good level of vigilance protects both volumes and margins.
Targeting and setting competitor parameters
Definition of competitor sites to monitor (pure players, marketplaces, physical retailers with e-commerce sites). Set up product families or SKUs to be tracked (key products, references with high price sensitivity, promotions, etc.).
Product features
The module collects and differentiates variants, such as sizes, colors, models, ... enabling you to obtain a precise picture of your competitors' entire assortment and identify differences and similarities between product variants.
Data cleansing, structuring and reliability
Detection and elimination of duplicates or scraping errors. Standardization of price formats, labels and units. Enrichment with business rules (e.g. calculation of price per liter/kg, product typology, etc.).
Price monitoring - Web Scraping
OptimiX scrapes data directly from your competitors' websites, allowing you to retrieve information on their assortment and feed your pricing database with recent, comprehensive competitor data:
Our customers are our first ambassadors
Modules designed to cover your pricing needs from A to Z
All your pricing needs in a single tool
collect competitors' prices in-store
Collect in store competitor prices, carried out by our surveyors via a dedicated mobile application.
Match and chain your products
Linking of competing products (automatic based on EAN or compared using a proximity score).
Structure your ranges
with product linking
Link and structure your product ranges to improve readability, strengthen your price image and facilitate decision-making.
Create your pricing strategies
Design, configuration, and implementation of your pricing strategy. Creation of price alignment rules.
THESE PLUS
THAT MAKE THE DIFFERENCE
An advanced Data-Driven approach with AI to optimize your prices and inventory, by analyzing data in real time.
Visualize your pricing KPIs: price positioning, margins, elasticity, competitive gaps and strategy performance.
Business expertise integrated into the heart of the solution, and a flexible, customizable and actionable rules engine.
Would you like to monitor your competitors' pricing trends? Contact us !
FAQ
competitive pricing
1. Why is an online price quote important?
Web scraping enables you to anticipate your competitors’ price movements and adjust your own prices in real time. Thanks to an automated monitoring, you can detect promotions, discontinued products or product launches before they affect your performance. This translates into :
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Greater competitiveness,
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Sales growth,
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Informed decisions based on concrete data.
2. Why is competitive data collection essential in Retail?
Without reliable data, your pricing decisions are based on assumptions. With our automated collection :
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You’ll be able to capture the market’s reality, up to date and continuously,
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You feed your database with real information,
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You can identify trends and quickly adjust your pricing rules,
You avoid selling at a loss or missing out on margin opportunities.
3 - Exactly what information is collected on competing sites?
We collect essential data to refine your pricing strategy:
- Bottom-of-shelf prices and promotions,
- Availability (stock-outs, delivery times),
- Visible stock levels and volumes,
- Customer reviews and product features,
- Permanent products vs. third-party sellers (marketplace),
- New products and range withdrawals.
4 How does XPA differ from other solutions on the market?
Unlike many general-purpose solutions, XPA has been designed specifically for the needs of retail and large-scale distribution. It is distinguished by :
- A ultra-targeted collection, even on complex circuits (Bio, Proxi, SDMP, marketplaces, etc.).
- A intelligent product matching with variant management (size, format, pack, etc.)
- A complete in-store + e-commerce vision integrating both field surveys and web scraping
- A customizable update frequency to adapt to your competitive challenges
- A direct use of data in your pricing tools or dashboards
- Measurable results : higher margins, increased sales, time savings for your teams
XPA doesn’t just monitor : it proactively feeds and drives your pricing strategy
5. How often is data collected?
Scraping frequency is fully configurable : Daily, weekly or on demand. You choose according to your business challenges and the volatility of your market.
6. How long does it take to get the first analyses?
Once the configuration is complete (product matching, sites to be monitored, frequency), the first data is delivered within a few days. You have quick access to your dashboards and you can update your pricing strategy immediately.
7 - How is the data used?
Our teams ensure automatic product matching competitors with your own references. The data is then :
- Integrated with your in-house tools (ERP, pricing software),
- Exploitable via clear, personalized dashboards,
Used to create pricing rules based on price elasticity and AI.
