In a market where competitive pressure is constant and consumers ultra-connected, price alignment is becoming an essential tool for retailers. It aims to adjust prices in line with those charged by the competition, while taking into account commercial objectives: preserving margins, making the offer attractive, building customer loyalty or reacting to market changes.
Three main approaches can be identified: direct alignment with competitors, step-by-step strategic alignment, and dynamic alignment using algorithms. Each has its own advantages and limitations, depending on the brand’s positioning and sector of activity. When well mastered, this strategy not only helps to remain competitive, but also to strengthen consumer confidence.
To find out more, read our comprehensive guide to the different types of alignment policy, their benefits and risks, and the management tools needed to implement them effectively.
Read the full article on the tariff alignment policy
