OptimiX XAB - Assortment Benchmarks Assortment management solution that aligns your offer with market expectations.
OptimiX XAB centralizes product data from competing banners, harmonizes them via AI, and delivers detailed analyses to optimize all your ranges.
ASSORTMENT MANAGEMENT
OptimiX Assortment Benchmark
Compare and analyze the quality of your assortments in your market.
Business sectors and products
Value drivers
specific to each product category
Food / Fruit and vegetables
Value drivers
specific to each product category
DIY / Power tools
Value drivers
specific to each product category
XAB - The range optimization solution that turns your competitive analyses into strategic decisions
It is to define a differentiating offer without precise visibility of competing ranges. Today, the lack of accessible data can hamper your ability to make strategic decisions.
Optimix XAB saves you time-consuming research by giving you an instant overview of the brands present, prices charged and essential product attributes (composition, certifications, Nutriscore…). Thanks to this detailed analysis, you can accurately detect discrepancies, avoid risky positioning and refine your assortment strategies.
Don’t let fragmented information slow down your competitiveness: identify high value-added products and optimize your offering to maximize your performance.
Why is an assortment management solution essential to optimizing your business?
Real-time, structured view of the market
XAB centralizes and harmonizes competitor data to provide you with an exhaustive, up-to-date map of the available offer.
Objective decisions based on precise comparisons
Compare your products with those of the competition, identify gaps or redundancies in your range, and adjust your assortment accordingly.
+50% productivity thanks to automated benchmarks
Automate competitive intelligence, save time on analysis, and focus your teams on strategy.
Strengthen the competitiveness of your offering
Adapt your positioning, pricing and product innovations more quickly to market realities, for a more coherent and attractive offering.
Those extras that make all the difference!
Integrated decision-making dashboards
Analysis by banner, brand or attribute with radar, SWOT and advanced comparative views
AI to harmonize nomenclatures
Intelligent generic classification to compare products of different types on a homogeneous basis
Customizable product ratings
Weigh up each criterion according to your strategy (price, certification, Nutriscore…) and obtain an overall score to refine your choices.
Granular exports and views
Full access to product listings, with the option of filtering by price, attribute, segment or brand.
Module matching products vs. competition
Accurately compare your references with those of the market and identify opportunities for repositioning.
Guaranteed data security
Your data is encrypted, hosted and protected to the highest standards on the market.
Advanced dashboards for better assortment management
Access key indicators: breakdown by brand or trade name, price analysis, product differentiation scores.
The OptimiX XAB solution enables you to quickly identify gaps with your competitors, areas of redundancy or under-coverage, and adjust your assortments to maximize your sales performance.
A fluid process to transform your benchmarks into concrete decisions
Our approach is based on a solid technical foundation and rapid integration with your tools (PIM, ERP, Excel, etc.).
You can quickly activate dashboards and configure indicators according to your objectives.
What the XAB solution actually does
Automatic collection of competitive product data
The XAB solution relies on a “web data collect” module to automate the retrieval of detailed information on competing products, guaranteeing exhaustive market coverage without manual effort.
AI harmonization of nomenclatures and attributes
Dedicated artificial intelligence analyzes and harmonizes data from different competitors, integrating them into a common generic nomenclature to facilitate multi-brand product comparisons.
Personalized product ratings
Each product is evaluated using a configurable scoring system, where users can assign weights and scores to key attributes to generate an objective overall score tailored to their business priorities.
Visual output (radar, thumbnails, tables, exports)
Thanks to a rich interface, data is presented in the form of illustrated thumbnails, detailed tables, interactive radars and exportable files, enabling detailed, customizable analysis of the competitive offering.
Differentiating indicators (better rated or unique products)
Tailor-made indicators help identify differentiating products, whether they are rated higher than those of competitors or totally unique in the benchmark, thus providing a clear competitive advantage.
Why choose us?
Robustness, ease of use and adaptability are the pillars on which our solutions have been developed.
Reliable, high-performance, secure software
15 years of experience
Intuitive, 100% customizable interface
Strong expertise in Distribution
360° coverage of pricing issues
Expert, senior consultants
Single point of contact
100% in-house expertise
THESE PLUS
THAT MAKE THE DIFFERENCE
An advanced Data-Driven approach with AI to optimize your prices and inventory, by analyzing data in real time.
Visualize your pricing KPIs: price positioning, margins, elasticity, competitive gaps and strategy performance.
Business expertise integrated into the heart of the solution, and a flexible, customizable and actionable rules engine.
Do you have any questions?
Why optimize your assortments with a solution like XAB?
The aim of assortment optimization is to better align your offer with real market expectations. By objectively comparing your products with those of the competition, XAB helps you to detect gaps, redundancies or areas of differentiation, in order to build a more effective and coherent range.
What types of competitive data does the solution collect?
XAB automatically collects data from e-commerce sites: price, label, visuals, product attributes (composition, Nutriscore, labels, origin…). This data is then harmonized via an AI nomenclature to enable reliable, consistent analysisXAB LAQUETTE FR 2025.
How does XAB help me identify the right assortment decisions?
Thanks to its integrated dashboards, you can view all competing products, price brackets, distribution by chain or brand, ratings by attribute… You can also filter out products that are not matched or rated higher than your own, to quickly identify the best optimization opportunities.
Can I adapt the analysis criteria to my own priorities?
Yes, XAB lets you define your own strategic attributes and assign them a weighting. Each product is then rated according to your criteria (price, labels, nutritional values, etc.), giving you a totally personalized score for your arbitragesXAB LAQUETTE FR 2025.
How can the solution help me strengthen my competitive position?
XAB gives you an in-depth understanding of how your competitors structure their ranges. By visualizing trends and areas of market saturation or weakness, you can adjust your offer to better differentiate yourself: short or long range, price positioning, targeted innovation…
Can we integrate XAB into our data ecosystem (PIM, ERP, BI)?
Yes, XAB is designed to be interoperable with your in-house tools via standard APIs or specific connectors. The aim is to facilitate the enrichment of your repositories and the integration of benchmarks into your decision-making processes.
Does the solution enable collaborative analysis between departments?
Exactly. Thanks to shared dashboards and configurable exports, marketing, offer, R&D and sales teams can work together around common indicators to more easily align assortment strategies.
What concrete results can I expect in the short term?
Our customers generally observe:
✔ a -50% reduction in market watch time,
✔ rapid identification of areas for rationalization or innovation,
✔ improved product differentiation rates,
✔ a direct impact on sales performance (price alignment, range simplification, targeted innovation).
Does the solution work on several product categories?
Yes, XAB works on all product categories, both food and non-food. Thanks to its logic of fully configurable attributes, the solution adapts to all verticals: food distribution, beauty, household appliances, but also organic, private label, etc. Whatever your industry, XAB allows you to structure your assortments.
