Price Management & Inventory Anticipation: The winning duo for maximum profitability
Optimize profitability and customer experience by synchronizing pricing strategy and inventory management with advanced solutions from Optimix Solutions.
Product Matching: The Catalyst for Retail Pricing Performance
Optimize your pricing strategy with Product Matching! Discover how AI boosts retailers’ competitiveness and profitability thanks to adjusted prices.
Debrief of Retail Data Day 2025: how to manage margins when volumes and prices are falling?
Managing margins will be a major challenge for retailers in 2024. Discover the key levers discussed at Retail Data Day.
Business Rules Engine: how to customize yourprocesses without coding?
Discover how the business rules engine enables you to customize your pricing and supply chain processes without coding, for greater agility and autonomy.
Direction Achats: How does pricing impact your business?
Discover how a pricing solution can optimize collaboration between purchasing and pricing to improve margins and competitiveness in retail.
5 signs that your pricing strategy could be optimized
Discover 5 signs that your pricing strategy should be optimized to improve your competitiveness and profitability.
Mastering Competitor Price Tracking: Data-Driven Tactics to Increase Revenue
Learn how to monitor competitor prices with data-driven strategies, optimize pricing, and boost revenue in retail using AI-powered tools and real-time insights.
Pricing Solution Implementation: 6 Key Steps for Success
Learn the 6 essential steps to successfully implement SaaS pricing software, ensuring long-term profitability and market competitiveness.
Pricing optimization through A/B testing
Discover how A/B testing optimizes your pricing to maximize conversions and revenues. Strategies, examples and alternatives for successful pricing.
The impact of organic promotions
Discover how organic retailers can manage promotions without compromising their premium image, with advanced pricing strategies and tools.
Price optimization in food retailing
Optimize fresh produce prices with AI: reduce losses, maximize profits and ensure customer satisfaction by adopting advanced pricing tools.
DIY Pricing Strategy
Find out how to optimize your DIY pricing strategy with advanced tools, to balance price sensitivity and customer loyalty effectively.
The importance of a good pricing strategy in cosmetics
Optmize your pricing strategy for the cosmetics sectors with our AI-based solution. Maximize revenues based on consumer trends and behaviors.
How can you adapt your pricing to a product’s lifecycle?
Discover how product lifecycle pricing optimizes profitability and competitiveness, by adjusting prices according to market timing.
Pricing strategy and DIY: how to adapt value to expectations?
Discover how to effectively adapt your prices to the expectations of DIY consumers in a competitive market, with strategies based on quality and perceived value.
Analysis of price image in retail
Find out how to measure and shape your price image to stay competitive. In-depth analysis of price levels, price image and brand image.
Pricing at the heart of franchisee challenges
Discover how the right pricing strategy propels your franchisees’ growth in the face of a constantly changing economy and the many challenges of distribution.
How do you define your competition in your pricing strategy?
Discover our tips for setting up a price benchmark project: defining the competitors to be aligned, the level of granularity, raising prices.
The importance of private labels for retailers
Find out how private labels influence pricing strategy and optimize profitability in the face of competition from major brands.
Dynamic pricing: 5 key principles
Explore dynamic pricing as a key strategy to stay competitive, with these 5 tips for implementing it and increasing profits in the face of low margins and increased competition.
Strategy and technology: the two inseparable sides of a SaaS project
Are you thinking of equipping yourself with a new solution? Find out why the synergy between strategy and technology is a key success factor.
DPH (Drugs, Perfume, Hygiena) – An end to aggressive promotions
A regulatory turnaround in the Beauty and Hygiene sector – DPH: An end to aggressive promotions in sight. Anticipate changes and stay competitive.
Advantages and disadvantages of unified, differentiated and hybrid pricing strategies
Discover the advantages and disadvantages of the different families of pricing strategies and identify which one is the most relevant for your brand.
Eco-responsible “pricing”
Adopt eco-responsible pricing for sustainable growth, combining profitability and environmental impact.
Why automate pricing?
Discover 5 reasons to automate pricing and our tips for automating while maintaining control of your pricing strategy.