Breakfast Pricing
The Club du Pricing and Optimix are organizing a morning of discussion, with feedback from Auchan.
In a context marked by rising inflation, the emergence of omnichannel competition and ever-changing customer expectations, implementing or revamping an effective pricing strategy represents a real challenge.
François Lenne, Pricing Director of the Manutan Group, will lead this morning session on the theme:
Building or Rethinking your Pricing Strategy:
A Titanic task?
ATTENTION SOLD-OUT EVENT.
Agenda
09h : Welcome of participants
09h30 : Pricing strategy, the pillar of profitable growth for companies
Moderated by François Lenne, Group Pricing Director Manutan Group.
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The fundamentals of a Pricing Strategy
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Key stages in its construction or redesign
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The keys to long-term success
10 a.m.: Round tables moderated by our Pricing experts
11h: Large-scale pricing strategies: the ingredients of a successful recipe
Lessons learned from projects at Auchan International 2020 – 2024
Moderated by : Isabelle Deroeux , Product Owner (Pricing) / Auchan Retail International and Jean Christophe Rousseau, Project Director / Optimix Software
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Presentations of pricing projects carried out at Auchan International (8 countries outside France, each country specific)
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Successful projects? According to what point of view, what criteria…? Difficulties encountered.
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Recipe ingredients
12pm: Networking and Exchanges
Why join us?
Since 2017, Le Club du Pricing has been the benchmark for pricing in France and Europe, with over 7,000 members.
Read about Auchan’s experience in implementing a major Pricing project.
Exchange with your Pricing peers. A real opportunity for you to share your challenges and difficulties.
