XPA FAQ - In-Store Price Check Module
Quickly find answers to your questions about the In-Store Price Trackingmodule of ourPricing Analytics solution
Do you have any questions?
Learn how to collect prices online and in-store to make your competitive intelligence more reliable.
1. Why conduct in-store price surveys?
Market databases provide a broad overview, but they do not always reflect the reality observed at the point of sale. Field surveys allow you to compare your prices with those of your competitors directly in stores, including specialty retailers, neighborhood stores, and independent shops. This gives you an accurate and up-to-date picture so you can adjust your pricing strategy and respond quickly to market changes.
2. What information is collected during price surveys?
Our investigators record listed prices, promotions, EAN codes, and product specifications. They also collect merchandising data—such as the number of facings, shelf space, shelf visibility, and out-of-stock instances—to provide you with a comprehensive view of your competitive landscape.
3. How is the data collected?
Surveys are conducted by a network of more than 200 trained interviewers equipped with professional mobile devices. The data is verified and then transmitted quickly to ensure its reliability. This methodology, which has been proven effective for more than 30 years, produces reliable and actionable data.
4. How often can I conduct price surveys?
The frequency of data collection is tailored to your objectives. We offer one-time campaigns, regular data collection, or continuous monitoring solutions, such as a weekly price watch. Each solution is customized based on your industry, product categories, and competitive intelligence needs.
5. How soon are the results available?
Once the scope of work has been approved, operations can begin quickly. Depending on the scope of the project, the first results are available within 24 hours to a few days after field surveys are completed.
6. In which industries do you operate?
We conduct price surveys across all retail sectors, particularly in mass retail (hypermarkets and supermarkets), as well as in specialty stores such as organic food stores, drugstores, home improvement stores, pet stores, and select beauty retailers.
7. How can I access the collected data?
The results are presented in the form of dashboards and customized reports. You can analyze the data by brand, region, time period, or product to track changes in your positioning and quickly identify significant discrepancies.
8. How are price surveys transformed into actionable insights?
Once the data is collected, it is centralized, verified, and analyzed to produce actionable metrics. In particular, you’ll benefit from price indices, product assortment shares, shelf space shares, out-of-stock and product placement analyses, as well as insights to guide your pricing, merchandising, and sales decisions. Our goal is to transform field data into a powerful decision-making tool.
