Food Distribution Sector
Pressure on prices, successive crises: the players in the mass retail sector have to adapt constantly to an uncertain situation. To stay competitive and maintain profitability, you need to rethink your pricing and supply chain strategies.
Find out how Optimix solutions meet your challenges of operational efficiency and growth.
Our solutions for food retailers
Price Statement and Data Collection
Data collection from the internet (Price Scraping) and/or in physical stores (using a smartphone).
Learn moreProduct matching and chaining
Linking of competing products (automatic based on EAN or compared using a proximity score).
Learn morePricing strategy
Design, configuration, and implementation of your pricing strategy.
Learn moreSales forecasts AI modeling
Immediate analysis of your data through customized dashboards.
Learn moreOrder proposals
Reliable suggestions that meet all your company's requirements.
Learn moreStock optimization
Reduce inventory levels and increase the availability of your products.
Learn moreMain challenges in the food sector
Strong dominance of private labels
Rising raw material and energy prices are driving up production and operating costs.
To preserve their margins, supermarket chains have to adjust their prices while maintaining their competitiveness in their catchment areas.
Varied pricing across stores
Consumers are demanding greater transparency and sustainability. But at the same time, they want to keep prices affordable.
For e-commerce purchases, they are looking for ever faster and more efficient deliveries.
Retailers have to deal with these contradictory expectations when defining their pricing and supply chain strategies.
Fierce local competition
Hypermarkets and supermarkets compete fiercely to attract consumers.
This competition translates into pressure on prices and intensified efforts to differentiate. Retailers need to be innovative and responsive to remain competitive locally.
Short expiration dates
Environmental regulations, laws governing relations between suppliers and distributors (Egalim law, Descrozaille law, etc.) and food safety standards are forcing retailers to adapt their pricing and logistics practices.
Intense cannibalization
In a permacrisis context, the unexpected tends to become the norm. COVID-19, natural disasters, geopolitical tensions, the blocking of the Suez Canal: a number of unexpected events have disrupted supply chains in recent years.
Retailers need to be able to adapt and react quickly to these sudden upheavals.
Customer testimonials
« Optimix XPA is a very interesting tool. It has already allowed me to identify and correct pricing anomalies shortly after taking over my new store in Nice. I have just discovered that I can automate the generation of my analysis projects. I can't wait to use it for my other local stores. »
« Optimix is a highly effective pricing tool that enables us to adapt our pricing to our competitive context and margin objectives. Optimix offers the option to work at the item, category, or even based on national top sales, either individually or simultaneously, as well as on private label products, national brands, and regional products. »
« With the Optimix XPA solution, Bureau Vallée reduced errors, optimized competitive analysis (BtoB/BtoC) and refined planogram preparation, thus gaining in productivity. In 9 months, the ROI was achieved: the business teams halved their alignment time, linking over 12,000 products in 3 minutes. A real performance driver for the retailer. »
« Optimix significantly improved our pricing management, enabling smoother operations and faster implementation without issues. The solution adapts to our evolving needs, thanks to continuous development and tailored functionalities. The implementation process was seamless, with exceptional support: rapid responses, quick issue resolution, and a deep understanding of business needs. Optimix has proven to be an invaluable partner in optimizing our processes. »
« Optimix XPA has transformed our pricing strategy thanks to precise analyses and enhanced responsiveness. Change management support was key, with effective team training for rapid adoption. The result: significant time savings on time-consuming tasks, enabling teams to concentrate on high value-added actions. »
