Food Distribution
Pressure on prices, successive crises: the players in the mass retail sector have to adapt constantly to an uncertain situation. To stay competitive and maintain profitability, you need to rethink your pricing and supply chain strategies.
Find out how Optimix solutions meet your challenges of operational efficiency and growth.
Main challenges in the food sector
Mass retail, between structural change and constant upheaval
Strong dominance of private labels
Rising raw material and energy prices are driving up production and operating costs.
To preserve their margins, supermarket chains have to adjust their prices while maintaining their competitiveness in their catchment areas.
Varied pricing across stores
Consumers are demanding greater transparency and sustainability. But at the same time, they want to keep prices affordable.
For e-commerce purchases, they are looking for ever faster and more efficient deliveries.
Retailers have to deal with these contradictory expectations when defining their pricing and supply chain strategies.
Fierce local competition
Hypermarkets and supermarkets compete fiercely to attract consumers.
This competition translates into pressure on prices and intensified efforts to differentiate. Retailers need to be innovative and responsive to remain competitive locally.
Short expiration dates
Environmental regulations, laws governing relations between suppliers and distributors (Egalim law, Descrozaille law, etc.) and food safety standards are forcing retailers to adapt their pricing and logistics practices.
Intense cannibalization
In a permacrisis context, the unexpected tends to become the norm. COVID-19, natural disasters, geopolitical tensions, the blocking of the Suez Canal: a number of unexpected events have disrupted supply chains in recent years.
Retailers need to be able to adapt and react quickly to these sudden upheavals.
Pricing & supply chain issues - food
Manage your prices dynamically
Do you want to adjust your prices in real time to take account of fluctuations in demand, changes in costs and competitive trends?
Adopt a dynamic pricing approach based on the collection and analysis of influence data. This will enable you to adapt your pricing to your local challenges, while maintaining your margins and securing your price image.
Ensuring range consistency
Maintaining consistent prices can be complicated for stores that have to manage several thousand product references.
The slightest change in price can have repercussions on sales of comparable or related products. To ensure range consistency, you need to identify product dependencies and adjust prices accordingly.
Improve your operational efficiency
You need to change your prices more often than in the past. Do you want to limit the risk of errors and allow your teams to focus on strategy rather than pricing?
Adopting a pricing solution helps you to reduce the operational workload of your teams and free up time for high value-added tasks.
Optimize your inventory management and logistics costs
Optimizing the supply chain is essential to improving competitiveness and profitability.
With a dedicated solution, you can calculate your safety stocks as accurately as possible, based on demand forecasts, rationalize your supplies, improve product availability, limit in-store breakage and control your logistics costs.
Our solutions for food retailers
Price Statement and Data Collection
Data collection from the internet (Price Scraping) and/or in physical stores (using a smartphone).
Learn moreProduct matching and chaining
Linking of competing products (automatic based on EAN or compared using a proximity score).
Learn morePricing strategy
Design, configuration, and implementation of your pricing strategy.
Learn moreSales forecasts AI modeling
Immediate analysis of your data through customized dashboards.
Learn moreOrder proposals
Reliable suggestions that meet all your company's requirements.
Learn moreStock optimization
Reduce inventory levels and increase the availability of your products.
Learn moreTestimonials
« Optimix XPA is a very interesting tool. It has already allowed me to identify and correct pricing anomalies shortly after taking over my new store in Nice. I have just discovered that I can automate the generation of my analysis projects. I can't wait to use it for my other local stores. »
« Optimix is a highly effective pricing tool that enables us to adapt our pricing to our competitive context and margin objectives. Optimix offers the option to work at the item, category, or even based on national top sales, either individually or simultaneously, as well as on private label products, national brands, and regional products. »
« The Optimix Pricing XPA solution enables us to track the daily fluctuations in internal purchase prices as well as our competitors' selling prices so we can swiftly adapt our pricing strategy to ensure we achieve our desired margin or gain a competitive edge in the market. »
Why choose Optimix
- Best-of-breed solutions that can be easily customized to meet your specific needs;
- Customized support to accelerate solution implementation and adoption by your teams;
- A team of retail specialists with an in-depth understanding of the challenges facing the mass retail sector;
- More than 20 retail customers.
Our clients in the Food Sector
