Assortment refers to the range of products offered by a retailer to its customers. This includes the selection of products available, the different variants, brands, sizes, colors, etc. The assortment is determined by the company’s business strategy, customer preferences and market trends.
Assortment management involves making the right decisions about product inclusion, exclusion, promotion, and pricing to meet customer needs, optimize sales, maximize profitability, and differentiate from the competition.
To fully understand what an assortment is and how to conduct a thorough analysis, we invite you to read our dedicated article. Assortment analysis: Definition, methods and strategies for optimizing the product offering
