Distribution channels are the pathways through which goods or services move from the producer to the end consumer. They are the networks of intermediaries, such as wholesalers, retailers, and distributors, that facilitate the movement and sale of products.
They may include:
- Physical stores,
- E-commerce websites,
- Online marketplaces,
- Distributors,
- Wholesalers,
- Resellers,
- Agents,
- Any other means used to deliver products to consumers.
Retailers choose distribution channels according to their business strategy, target market, product nature and customer preferences, to ensure maximum accessibility and an optimal shopping experience.
