Lead time refers to the amount of time it takes from placing an order with a supplier to receiving the merchandise in the store for sale. This covers the time between the initial request and final delivery. It can include various stages such as order processing, manufacturing, shipping and transportation.

A shorter lead time allows retailers to respond quickly to customer demands and market trends, minimizing the risk of stockouts and increasing sales.

Effective lead time management is essential to ensure a smooth supply chain and meet customer expectations in terms of delivery times. By understanding and optimizing lead time, companies can improve their responsiveness, reduce storage costs and offer better customer service.

What is Lead Time?

Lead time, also known as procurement lead time, is a crucial measure in supply chain management. It represents the time it takes for a product to be delivered after an order has been placed. It includes all stages of the supply process, such as production, shipping and delivery to the point of receipt.


Why is Lead Time important in the supply chain?

Lead time plays a vital role in effective supply chain planning and management. It enables companies to accurately predict when products will be available, directly influencing their ability to meet customer demand. By understanding and optimizing Lead Time, companies can reduce costs, minimize delays and improve customer satisfaction.

White paper: Supply Chain and AI - 6 major trends by 2030

Factors influencing Lead Time

Several factors can affect Lead Time, including :


Lead time optimization

To improve Lead Time, companies can implement several strategies, such as :

Retail Pricing Solution - Optimix XPA
Retail Pricing Solution – Optimix XPA

Trade news

Immerse yourself in the latest Pricing and Supply Chain news!

Découvrez nos actualités liées au Pricing et à la Supply Chain