Range consistency is a concept used in marketing and retailing. It describes the relevance and complementarity of products within a product range. It means ensuring that the products offered by a company are harmonious and complementary to one another. It’s also about ensuring that products have the right characteristics and are well positioned in the market.
Range consistency aims to strike a balance between meeting customer demands and maximizing profitability. It also helps optimize logistics operations and boost marketing efficiency. It also effectively targets specific market segments. In short, range consistency aims to create a complete, relevant and attractive product offering for customers.
