Price watch - Price survey - Data collection
Online and/or in-store data collection enables you to acquire strategic knowledge of your competitive perimeter, for more reliable price positioning.
Optimize your competitiveness and boost your sales by developing a precise pricing and sales strategy.
*6 months after deployment in 45 stores.
Price Statement and Data Collection
A solution for price management must be able to collect competitive data in real time.
Retailers need to keep track of their competitors’ prices, current promotions and stock levels. stock levels and other information to be able to create pricing rules that respond quickly to market changes and stay competitive.
Thanks to efficient data collection, retail players can plan their pricing and inventory strategies with greater precision.
In-store price check - Mobile application
- Android application created by Optimix.
- In-store price collection, online or offline.
- Possibility of displaying the last known price.
- Real-time price feedback to pricing tools.
- Use of consumer Android smartphones or ruggedized models with integrated laser scanner.
- Survey campaign management.
- Creation of recurring or one-off campaigns.
- View planned and completed campaigns
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Smartphone view, list of surveys to be carried out by an interviewer
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Displaying a setpoint on a reading
Online Price Monitoring - Webcrawling
Capture data directly from your competitors’ websites, retrieve information about their assortment, and feed your pricing database with up-to-date and extensive competitive information:
- Retrieve essential data such as prices, product availability, promotional details, stock-out information, delivery timelines, customer reviews, and more
- Customize the frequency of data collection to suit your needs
- Data integration for product matching
- Feed this data into your pricing strategies
- Positioning and pricing analysis
Collection of all product characteristics
It’s essential to capture all the product variants your competitors offer.
The module collects and differentiates variants, such as sizes, colors, models, … enabling you to obtain a precise picture of your competitors’ entireassortment and identify differences and similarities between product variants.
What’s more, the information gathered from your competitors will facilitate the automated identification of links to national brands, encouraging the creation of connections with private labels.
Permanent products vs marketplace
In e-commerce, it is common for players to offer both permanent products from their own inventory and products from third-party sellers via marketplaces. Our solution is designed to differentiate between these two types of category, enabling you to better understand the composition of your competitors’ assortments and monitor pricing strategies specific to each product type.
Monitoring and Probing
Our solution incorporates a control and probe system that constantly monitors your competitors’ websites for price changes, new product launches or significant variations in the number of products available. This information enables you to react quickly to market developments and adjust your own pricing strategy accordingly.
Customized Promotion Detection and Processing
Our solution incorporates an advanced detection tool that automatically identifies competing promotions and analyzes them in detail. Valuable information on the types of promotions offered, their duration, their impact on prices, etc. is recovered.
By combining these various features within our pricing solution, we provide you with in-depth visibility into competitive data, enabling you to make informed pricing decisions and maintain a strong competitive edge in the retail market.
Customer testimonials
« Optimix XPA is a very interesting tool. It has already allowed me to identify and correct pricing anomalies shortly after taking over my new store in Nice. I have just discovered that I can automate the generation of my analysis projects. I can't wait to use it for my other local stores. »
« Optimix is a highly effective pricing tool that enables us to adapt our pricing to our competitive context and margin objectives. Optimix offers the option to work at the item, category, or even based on national top sales, either individually or simultaneously, as well as on private label products, national brands, and regional products. »
« With the Optimix XPA solution, Bureau Vallée reduced errors, optimized competitive analysis (BtoB/BtoC) and refined planogram preparation, thus gaining in productivity. In 9 months, the ROI was achieved: the business teams halved their alignment time, linking over 12,000 products in 3 minutes. A real performance driver for the retailer. »
« Optimix significantly improved our pricing management, enabling smoother operations and faster implementation without issues. The solution adapts to our evolving needs, thanks to continuous development and tailored functionalities. The implementation process was seamless, with exceptional support: rapid responses, quick issue resolution, and a deep understanding of business needs. Optimix has proven to be an invaluable partner in optimizing our processes. »
« Optimix XPA has transformed our pricing strategy thanks to precise analyses and enhanced responsiveness. Change management support was key, with effective team training for rapid adoption. The result: significant time savings on time-consuming tasks, enabling teams to concentrate on high value-added actions. »
They trust us
Do you have a project in mind? Would you like a demo?
Price watch – In-store and online price survey – Product matching and range consistency –
Smart Pricing – Elasticity calculation
