Web Scraping & Price Data Collect
By scraping your competitors’ online sales sites, you can monitor price trends and fine-tune your pricing strategies to optimize your competitiveness and boost sales.
Track changes in prices, promotions, stock levels and other competitive data to quickly adjust your pricing rules and stay competitive.
Competitors' Prices Collect via Web Scraping
Our team scrape data directly from your competitors’ websites, allowing you to find the most recent datas on their assortment and feed your pricing database :
- Find essential data such as prices, product availability, promotional details, stock-out information, delivery timelines, customer reviews, and more
- Customize the frequency of data collect
- Data integration for product matching
- Import this data into your pricing strategies
Ecommerce & Marketplaces
In e-commerce, it is common for players to offer both permanent products from their own inventory and products from third-party sellers via marketplaces.
Our solution is designed to differentiate between these two types of category, enabling you to better understand the composition of your competitors’ assortments and monitor pricing strategies specific to each product type.
*6 months after deployment in 45 stores.
Competitors' Promotions Management
Our solution incorporates an advanced detection tool that automatically identifies competing promotions and analyzes them in detail.
Valuable information on the types of promotions offered, their duration, their impact on prices, etc. is recovered.
By combining these various features within our pricing solution, we provide you with in-depth visibility into competitive data, enabling you to make informed pricing decisions and maintain a strong competitive edge in the retail market.
Product features
It’s essential to capture all the product variants your competitors offer.
The module collects and differentiates variants, such as sizes, colors, models, … enabling you to obtain a precise picture of your competitors’ entireassortment and identify differences and similarities between product variants.
What’s more, the information gathered from your competitors will facilitate the automated identification of links to national brands, encouraging the creation of connections with private labels.
Customer testimonials
« Optimix XPA is a very interesting tool. It has already allowed me to identify and correct pricing anomalies shortly after taking over my new store in Nice. I have just discovered that I can automate the generation of my analysis projects. I can't wait to use it for my other local stores. »
« Optimix is a highly effective pricing tool that enables us to adapt our pricing to our competitive context and margin objectives. Optimix offers the option to work at the item, category, or even based on national top sales, either individually or simultaneously, as well as on private label products, national brands, and regional products. »
« With the Optimix XPA solution, Bureau Vallée reduced errors, optimized competitive analysis (BtoB/BtoC) and refined planogram preparation, thus gaining in productivity. In 9 months, the ROI was achieved: the business teams halved their alignment time, linking over 12,000 products in 3 minutes. A real performance driver for the retailer. »
« Optimix significantly improved our pricing management, enabling smoother operations and faster implementation without issues. The solution adapts to our evolving needs, thanks to continuous development and tailored functionalities. The implementation process was seamless, with exceptional support: rapid responses, quick issue resolution, and a deep understanding of business needs. Optimix has proven to be an invaluable partner in optimizing our processes. »
« Optimix XPA has transformed our pricing strategy thanks to precise analyses and enhanced responsiveness. Change management support was key, with effective team training for rapid adoption. The result: significant time savings on time-consuming tasks, enabling teams to concentrate on high value-added actions. »
Price Data Collect FAQ
FAQ 1: What type of data do you scrape ?
We can collect all available information from your competitors’ websites, including prices, promotional prices, product descriptions, photos, EAN codes, categorization/classification, features, availability/stock, store details, and much more.
FAQ 2 : Why price monitoring will help me sell more and better ?
Price monitoring in retail allows you to sell more effectively and efficiently as it provides a precise overview of the competition, enabling you to adjust your prices to stay competitive.
Additionally, it helps identify pricing trends, optimize your margins, and meet customer expectations for value, thus enhancing your profitability and market position.
FAQ 3: Why is data collect essential for my business ?
Data collection is crucial in retail because it enables businesses to understand customer behaviors and preferences, optimize their product offerings, enhance operational efficiency, personalize customer experiences, make data-driven decisions, and ultimately, increase their sales and profitability.
By using data wisely, companies can stay competitive, anticipate market trends, and quickly adapt to changing consumer needs.
FAQ 4: What are the benefits of automating price monitoring for retailers ?
Automating price monitoring helps retail chains optimize their price management, improve their competitiveness in the market, and enhance customer experience, which translates to increased sales and profitability.
The benefits include:
- Saves time and efficiency: Automation helps collect and analyze pricing data quickly and accurately, reducing manual workload.
- Reduced human errors: Automated systems minimize errors in data entry or interpretation, ensuring increased accuracy.
- Increased responsiveness: Brands can adjust their prices more quickly based on competition, promotions and market trends.
- Margin Optimization: Automated data helps identify opportunities to increase margins by strategically adjusting prices.
- Informed decision making: Real-time information facilitates data-driven decision making to improve profitability.
- Improved competitiveness: By remaining competitive on prices, brands can attract more customers and maintain their market share.
- Better customer experience: Accurate and competitive prices contribute to customer satisfaction and loyalty.
FAQ 5 : Is the XPA solution suitable for both e-commerce and physical stores ?
The XPA solution is designed to meet the needs of retailers operating both online and offline. For e-commerce, it offers Web Data Collect tools, control and probing functionalities, and distinguishes permanent products from marketplace offerings.
For physical stores, the Android price monitoring app allows retailers to collect data in both online and offline modes, display the last known price, and relay real-time price updates to pricing tools.
FAQ 6: How does the in-store price monitoring app work, and what are its key benefits ?
The in-store price collection application is an Android application that allows retailers to collect in-store price data, whether online or offline. It offers the possibility of displaying the last known price, sending prices in real time to the pricing tools.
Users can use both consumer Android smartphones or rugged models with built-in laser scanners.
The application also facilitates the management of statement campaigns, allowing the creation of recurring or one-off campaigns and the visualization of planned or completed campaigns.
Optimize Your Pricing Strategies with AI and our Expertise !
Competitors’ Prices Collect via in-store Surveys and/or Webscraping – Matching & Linking Products with respect of Your Range Consistency –
Unlimited Smart Pricing Rules creation – Elasticity & AI calculations – Sales simulations & Dashboards
