Linking & Range consistency
The price chaining module lets you configure different types of links to take account of variations in volume, specific brands, fragrances, tastes, sizes, colors and much more.
*6 months after deployment in 45 stores.
Internal chain - Visualization and analysis of routings
The Linking module offers a clear and intuitive graphic visualization of your linked product ranges. You can view product relationships, price differences and variations in characteristics. Thanks to this module, your price chaining will be rewarded.
This visualization allows you to easily analyze and optimize your product range. Identifying pricing opportunities, spotting overpriced or underpriced products, and adjusting your strategy accordingly.
Different types of configurable linking
You can define precise matching criteria for each link type, giving you total flexibility in managing your products and defining your pricing strategies.
For example, you can configure price chains by:
- Format/volume ( for example, from 10 kg cement to 25 kg cement, from a pack of 200 screws to a pack of 500 screws)
- Brand type (from private label to national brand),
- Color or fragrance (from matte white paint to satin white paint),
- Promotional format, bundle, or set.
This enables you to maintain product range consistency and optimize your pricing strategy.
Normalization of labels and intra- and inter-product linking
To guarantee efficient management of range consistency, the Linking module offers standardized labels. This harmonizes product names, making it easier to compare and link products within your assortment.
What’s more, our solution manages intra- and inter-product links, ensuring overall consistency across your product range.
Analysis of cannibalization between brand types
You can identify products that compete within your own range. Which allows you to make better decisions to avoid cannibalization and maximize your sales.
This analysis helps you to optimize the composition of your product range and to ensure an effective pricing strategy pricing strategy.
Automation of coefficients and "value drivers"
You can, for example, set up rules that define that a strawberry yogurt will always be 10% more expensive than a banana yogurt.
These coefficients and value drivers are applied automatically. This simplifies pricing management and ensures price consistency within your product range as well as your price chaining.
Link creation and coefficient determination
Easily create links between similar products and define coefficients to establish price corridors. They allow upper and lower limits to be set for each linked product. They thus ensure consistency in pricing chaining within your product range.
You can adjust the coefficients based on factors such as brand and popularity. But also seasonality, or any other criterion that may be relevant for your activity.
Customer testimonials
« Optimix XPA is a very interesting tool. It has already allowed me to identify and correct pricing anomalies shortly after taking over my new store in Nice. I have just discovered that I can automate the generation of my analysis projects. I can't wait to use it for my other local stores. »
« Optimix is a highly effective pricing tool that enables us to adapt our pricing to our competitive context and margin objectives. Optimix offers the option to work at the item, category, or even based on national top sales, either individually or simultaneously, as well as on private label products, national brands, and regional products. »
« With the Optimix XPA solution, Bureau Vallée reduced errors, optimized competitive analysis (BtoB/BtoC) and refined planogram preparation, thus gaining in productivity. In 9 months, the ROI was achieved: the business teams halved their alignment time, linking over 12,000 products in 3 minutes. A real performance driver for the retailer. »
« Optimix significantly improved our pricing management, enabling smoother operations and faster implementation without issues. The solution adapts to our evolving needs, thanks to continuous development and tailored functionalities. The implementation process was seamless, with exceptional support: rapid responses, quick issue resolution, and a deep understanding of business needs. Optimix has proven to be an invaluable partner in optimizing our processes. »
« Optimix XPA has transformed our pricing strategy thanks to precise analyses and enhanced responsiveness. Change management support was key, with effective team training for rapid adoption. The result: significant time savings on time-consuming tasks, enabling teams to concentrate on high value-added actions. »
They trust us
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Price watch – In-store and online price survey – Product matching and range consistency –
Smart Pricing – Elasticity calculation
