Linking & Range consistency
This module lets you configure different types of links to take into account variations in volume, specific brands, fragrances, tastes, sizes, colors and much more.
Internal linking - Visualization and Analysis
The Linking module offers a clear and intuitive graphic visualization of your linked product ranges. You can view product relationships, price differences and variations in characteristics.
This visualization allows you to easily analyze and optimize your product range. Identifying pricing opportunities, spotting overpriced or underpriced products, and adjusting your strategy accordingly.
Different types of configurable linking
You can define precise matching criteria for each link type, giving you total flexibility in managing your products and defining your pricing strategies.
For example, you can configure price chains by:
- Format/volume ( for example, from 10 kg cement to 25 kg cement, from a pack of 200 screws to a pack of 500 screws)
- Brand type (from private label to national brand),
- Color or fragrance (from matte white paint to satin white paint),
- Promotional format, bundle, or set.
This allows you to maintain consistency in product ranges and optimize your pricing strategy.
Normalization of labels and intra- and inter-product linking
To guarantee efficient management of range consistency, the Linking module offers standardized labels. This harmonizes product names, making it easier to compare and link products within your assortment.
What’s more, our solution manages intra- and inter-product links, ensuring overall consistency across your product range.
Analysis of cannibalization between brand types
You can identify products that compete within your own range. Which allows you to make better decisions to avoid cannibalization and maximize your sales.
This analysis helps you to optimize the composition of your product range and to ensure an effective pricing strategy pricing strategy.
Automation of coefficients and "value drivers"
You can, for example, set up rules that define that a strawberry yogurt will always be 10% more expensive than a banana yogurt.
These coefficients and value drivers are applied automatically. This simplifies pricing management and ensures price consistency within your product range as well as your price chaining.
Link creation and coefficient determination
Easily create links between similar products and define coefficients to establish price corridors. They allow upper and lower limits to be set for each linked product and ensure consistency in pricing chaining within your product range.
You can adjust the coefficients based on factors such as brand and popularity. But also seasonality, or any other criterion that may be relevant for your activity.
Customer testimonials
« Optimix XPA is a very interesting tool. It has already allowed me to identify and correct pricing anomalies shortly after taking over my new store in Nice. I have just discovered that I can automate the generation of my analysis projects. I can't wait to use it for my other local stores. »
« Optimix is a highly effective pricing tool that enables us to adapt our pricing to our competitive context and margin objectives. Optimix offers the option to work at the item, category, or even based on national top sales, either individually or simultaneously, as well as on private label products, national brands, and regional products. »
« The Optimix Pricing XPA solution enables us to track the daily fluctuations in internal purchase prices as well as our competitors' selling prices so we can swiftly adapt our pricing strategy to ensure we achieve our desired margin or gain a competitive edge in the market. »
*6 months after deployment in 45 stores.
They trust us
FAQ Linking & range consistency
FAQ 1: What are the main advantages of chaining?
Price chaining offers several essential advantages for businesses, particularly in the retail sector. It helps ensure consistency in product pricing within a range.
With configurable links, businesses can configure precise matching criteria for each link type, providing complete flexibility in managing products and defining pricing strategies. For example, the chaining can be configured by volume, brand, color, perfume, or promotional format.
Additionally, chaining facilitates the analysis and optimization of product lines by identifying pricing opportunities and spotting over- or under-priced products. Finally, with tools like XPA, businesses can graphically visualize the relationships between products, allowing for better understanding and adjustment of the pricing structure.
FAQ 2: What is the role of price chaining in product price management?
Price chaining plays a central role in price management by providing a structured mechanism for setting and adjusting product prices based on specific criteria. By establishing relationships between products based on characteristics such as volume, brand, or color, chaining helps guarantee pricing consistency within a range.
For example, with chaining, a company can ensure that a product of a certain volume or brand always has a proportional price compared to another reference product.
This consistency helps businesses avoid pricing errors, maximize margins, and offer competitive prices. Additionally, price chaining makes it easier to identify products that compete within the range, helping to avoid cannibalization and maximize sales.
FAQ 3: Are the link types configurable/customizable?
You can customize the criteria for each link type to make them more specific.
These criteria generally include association based on format or volume, brand type, color or fragrance, as well as promotional format such as bundles or boxes. For specific cases, we can configure other chaining criteria.
FAQ 4: How does price chaining contribute to more efficient pricing in retail?
Price chaining is a powerful tool for effective pricing in retail. It allows precise price management based on the specificities of each product and its relationships with other products.
For example, by identifying products that compete within a range, retailers can avoid cannibalization and ensure that each product is priced to maximize sales.
The ability to create links between similar products and define coefficients to establish price corridors allows retailers to ensure pricing consistency.
These price corridors ensure that similar products are priced consistently, avoiding inconsistencies that could confuse customers or reduce the perception of value.
FAQ 5: How to guarantee price consistency using price chaining?
Guaranteeing price consistency through price chaining relies on several key elements.
First, setting specific match criteria for each link type helps ensure that products are linked in a meaningful way. Then, creating links between similar products and determining coefficients to establish price corridors help to set price limits for each linked product.
These coefficients can be adjusted based on various factors relevant to the business.
In addition, the automation of coefficients and value drivers ensures that pricing rules are applied consistently and consistently. For example, if strawberry yogurt should always be 10% more expensive than banana yogurt, this rule can be applied automatically.
Finally, the standardization of labels and the management of intra- and inter-product links guarantee overall consistency in the product range.
