Chain and product matching
Our AI matches the product catalogs of the various players to provide you with a detailed view of pricing, competitiveness, positioning and assortment in the market.
Determine the precise position of your products in relation to those of your competitors.
*6 months after deployment in 45 stores.
Automatic or manual chain
Automatic matching is possible on national brands thanks to advanced algorithms. Automatic matching is possible on national brands thanks to advanced algorithms….
For example, to manage your private labels, the matching will be done manually (we propose a proximity score).
Product Online
Product Online is a Chrome extension created by Optimix that lets you compare prices directly from your competitors’ websites, as well as :
- View the evolution of their prices compared to yours
- Compare their products with yours (price positioning, price difference, best site)
- Modify the selling price of your products in one click (with the Pricing module)
Different methods for calculating proximity scores
In this module, we provide you with different proximity score calculation methods to guarantee the accuracy of your product matching.
These methods take into account several criteria such as codes, labels, EAN codes, etc. They can be used to accurately determine the similarity between products, making it easier to search and compare them.
You can also adjust the weights assigned to different criteria to obtain a customized match adapted to your pricing strategy.
Product differentiation
The solution enables identical, comparable and coefficient-comparable products to be differentiated. For example, if you sell products with different capacities, our solution will take these differences into account. This will help you determine appropriate prices based on the specifics of each product. The solution also allows you to adapt your pricing strategies by taking into account variations in capacity. It also takes into account variations in quality, brand, or other relevant factors.
Simplified product search
We understand the importance of having a complete catalog to perform accurate matching. Our matching module integrates your entire catalog. Which makes it easier to search for products using criteria such as codes, labels, EAN codes, etc. You can thus quickly identify the relevant products for your pricing analysis.
You can sort and search the competitor assortment and customize sorting criteria such as price, popularity, availability, etc. This allows you to analyze your competitors’ assortments efficiently and quickly find the products that interest you.
New Product Management
The module has a new product monitoring feature that allows you to quickly detect new products on the market. You can display these products as a priority and alert the product teams. Thanks to this alert they will be able to take appropriate measures. This helps you stay up to date with market trends and react quickly to changes in the competing assortment.
Dictionary and nomenclature
To facilitate product matching, our solution integrates a dictionary that translates abbreviations commonly used in product descriptions. This helps reduce matching errors caused by differences in terminology, and ensures precise correspondence between products.
Cascade Matching
Some industries use specific codes to identify their products.
Our module supports so-called cascade matching, enabling different types of code to be managed, such as EAN 13, CIP 13, CIP7, etc.
You can create cross-reference tables to ensure a precise match between these different code types and the associated products.
Testimonials
« Optimix XPA is a very interesting tool. It has already allowed me to identify and correct pricing anomalies shortly after taking over my new store in Nice. I have just discovered that I can automate the generation of my analysis projects. I can't wait to use it for my other local stores. »
« Optimix is a highly effective pricing tool that enables us to adapt our pricing to our competitive context and margin objectives. Optimix offers the option to work at the item, category, or even based on national top sales, either individually or simultaneously, as well as on private label products, national brands, and regional products. »
« With the Optimix XPA solution, Bureau Vallée reduced errors, optimized competitive analysis (BtoB/BtoC) and refined planogram preparation, thus gaining in productivity. In 9 months, the ROI was achieved: the business teams halved their alignment time, linking over 12,000 products in 3 minutes. A real performance driver for the retailer. »
« Optimix significantly improved our pricing management, enabling smoother operations and faster implementation without issues. The solution adapts to our evolving needs, thanks to continuous development and tailored functionalities. The implementation process was seamless, with exceptional support: rapid responses, quick issue resolution, and a deep understanding of business needs. Optimix has proven to be an invaluable partner in optimizing our processes. »
« Optimix XPA has transformed our pricing strategy thanks to precise analyses and enhanced responsiveness. Change management support was key, with effective team training for rapid adoption. The result: significant time savings on time-consuming tasks, enabling teams to concentrate on high value-added actions. »
They trust us
Do you have a project in mind? Would you like a demo?
Price watch – In-store and online price survey – Product matching and range consistency –
Smart Pricing – Elasticity calculation
