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OptimiX - Pricing Analytics XPA

Pricing Strategy

Natively integrated into our solution, the pricing strategy management module is the heart and soul of our tool.

The collection, matching and linking stages are necessary to clean and prepare your data, ensuring that it is ready for use in our pricing algorithms.

XPA - Pricing analytics solution dedicated to retail

Our pricing solution is ready to use as soon as it is deployed, offering efficient standardization. What’s more, it can be tailored to the specific needs of your company and your market.

All strategic adaptations and adjustments are made via parameters, eliminating the need for specific developments. This flexibility is a major advantage, particularly in times of pandemics, inflation or market turbulence, when trends change rapidly.

Create unlimited pricing rules - Pricing software for retail

Unlimited creation of pricing management rules

Create customized pricing rules based on criteria such as costs, margins, market trends and sales volumes. In addition, our module makes it easy to manage an unlimited number of pricing rules to adjust your prices according to your business strategy and specific objectives.

Additionally, using mass price change rules based on predefined parameters, while therefore providing the flexibility to manually adjust prices per product and per store. Retailers can achieve the perfect balance between operational efficiency and fine-tuned decision-making. This guarantees them optimal responsiveness to changing market dynamics.

A catalog of management rules and statistical models at your disposal

Our solution includes a fairly comprehensive catalog of management rules and statistical models based on market best practices. In addition, you have access to a variety of rules for alignment, margins, sales price evolution, etc. Indeed, these rules and models are designed to help you optimize your prices. They take into account the relevant factors of the market and your business.

A catalog of business rules and statistical models at your disposal - XPA - Pricing software for the retail sector
XPA - Pricing software for retail - algorithmic modules

"Best fit" algorithmic modules

Our solution uses advanced algorithms, such as “best fit“, to optimize prices. Taking your goals into account, it evaluates historical data, market trends and product costs. So make informed decisions to maximize revenue, reduce price gaps and optimize margins.

Versatile price management module

In just a few clicks, you can choose to use the full version of the solution at the central level, for example, or opt for a lighter version deployed at store level. This offers you maximum flexibility without requiring specific developments.

XPA - Pricing software for retail -A highly flexible pricing management module
XPA - Pricing software for retail - Product assortment segmentation

Product assortment segmentation

Segment your product assortment according to various axes of analysis such as department, competitors, brands, clusters, and more. This segmentation enables you to better understand your different product segments and adjust your pricing strategies accordingly.

Definition and application of price rankings

Choose price ranks for each store, cluster or product family. These price ranks help you manage price variations and apply consistent pricing strategies across your entire distribution network.

Our module facilitates price assembly by grouping products according to specific criteria.

Create consistent sets of products for which you want to apply similar pricing strategies. Efficiently manage your assortment and ensure appropriate pricing for each product group.

XPA - Logiciel de pricing pour le retail - Price tiers - Definition and assembly
XPA - Pricing software for retail - maintaining margins

Margin maintenance and compensation

Ensure the preservation of your profit margin by effectively maintaining and compensating it when implementing strategies across various product categories. Intelligently adapt prices while safeguarding your overall profit margin.

Elasticity calculations

Our module incorporates elasticity calculations to assess the sensitivity of prices to demand. This enables you to understand how price variations can influence sales volumes, and adjust your pricing strategies accordingly.

XPA - Pricing software for retail - elasticity calculation
XPA - Pricing software for retail workflow validation

Validation workflow

Our solution provides a comprehensive validation workflow, enabling seamless collaboration between pricers, category managers, and management. With the ability to define validation steps and assign clear responsibilities, you can ensure the consistent approval of pricing decisions.

Category-based competitor identification

Easily identify competitors within each product category. By continuously monitoring and analyzing the competition, you can get insights into their pricing positioning and make necessary adjustments to your strategy. Stay informed and adapt your approach accordingly

XPA - Pricing software for the retail industry competitor identification
XPA - Pricing software suite for the retail sector - identification analysis price positioning

Pricing positioning analysis

Conduct a comprehensive analysis of your competitors’ pricing positioning. Gather and structure the price data of your competitors, and assess their pricing to compare it with your own offerings.

Price sensitivity measurement by category

Analyze sales data and assess how price changes affect demand. This understanding of price sensitivity enables you to define more precise pricing strategies and optimize your profit margins.

XPA - Pricing software for retail, price sensitivity measurement
XPA - Pricing software for retail - Identification of marketing levers acting on marketing prices

Identification of marketing levers impacting price

Identify the marketing levers that influence product pricing. Analyze factors such as branding, promotions, advertising campaigns and other marketing initiatives to understand their impact on pricing. Adjust your pricing strategies in line with these levers to maximize your sales results.

Establishment of rules and control procedures

Define customized rules and controls to adjust your pricing. Set specific criteria such as target margins, price ceilings, allowed promotions, etc. These rules and controls ensure consistency and compliance in your pricing decisions.

XPA - Pricing software for retailers - control rules
XPA - Pricing software for retail - Import of external data

Import of External Data

Import relevant external data and integrate it with your data from sources such as suppliers, price databases, market studies, etc. This integration enables comprehensive analysis and empowers you to make informed decisions based on the latest information.

XPA progressive pricing simulation and iteration

Simulations and Iterations

Perform simulations and successive iterations to evaluate different pricing strategies. Conduct tests with different assumptions, fine-tune price variables, and analyze the outcomes of each simulation. This helps refine your approach and find the optimal pricing strategy.

KPIs and custom dashboards

Create customized dashboards to track and analyze metrics such as margins, sales, profitability, price sensitivity, etc. These dashboards give you a clear view of the performance of your pricing strategy.

XPA - Pricing software for retailers - customized dashboards and KPIs
XPA - Pricing software for retail - version evaluation

Evaluation of the most relevant versions

Evaluate different versions of your pricing strategy and determine the most relevant ones. Compare results, analyze performance, and make informed decisions on which version to implement. This evaluation therefore helps you to continually optimize your pricing approach.

Definition of automatic execution scheduling

Define an automatic execution schedule for your pricing strategies. Additionally configure rules to automate pricing updates at specific times, based on your business needs. So save time and ensure regular execution of your strategies.

XPA - Pricing software for retail - Definition of automatic execution schedules
XPA - Pricing software for retail Simulated price control and alerts

Simulated price control and alerts

Our module includes simulated price monitoring and alerts features. Indeed, you can carry out pricing simulations to assess the potential impacts on your products, then check the simulated prices before their application. Additionally, in the event of a significant deviation or irregularity, our solution can generate alerts to inform you and allow you to take necessary action.

Supervision and treatment history

Follow the progress of treatments in real time, check for possible errors and access a detailed history of each operation carried out. In addition, this functionality allows you to maintain control and guarantee the integrity of your pricing data.

XPA - keep control and guarantee the integrity of your pricing data
XPA - Easily export validated prices to your back office and generate files compatible with your existing infrastructure for seamless integration of prices into your management system.

Export of the prices to your back-office

Finally, easily export validated prices to your back office and generate files compatible with your existing infrastructure for smooth integration of prices into your management system. This makes it easier to update prices across all of your sales channels and ensures consistency of pricing information.


« Optimix XPA is a very interesting tool. It has already allowed me to identify and correct pricing anomalies shortly after taking over my new store in Nice. I have just discovered that I can automate the generation of my analysis projects. I can't wait to use it for my other local stores.  »

« Optimix is a highly effective pricing tool that enables us to adapt our pricing to our competitive context and margin objectives. Optimix offers the option to work at the item, category, or even based on national top sales, either individually or simultaneously, as well as on private label products, national brands, and regional products.  »

« The Optimix Pricing XPA solution enables us to track the daily fluctuations in internal purchase prices as well as our competitors' selling prices so we can swiftly adapt our pricing strategy to ensure we achieve our desired margin or gain a competitive edge in the market. »

+ 0 %
profit margins in 6 months
+ 0 %
increase in revenue in 6 months
+ 0 %
time saved per Category Manager

*6 months after deployment in 45 stores.

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Stratégie tarifaire et de pricing

FAQ 1 : Comment OptimiX adapte sa Solution de Pricing aux spécificités de mon réseau / organisation ?

OptimiX est compatible avec tous les types de réseaux (intégrés/franchisés/hybrides) et répond aussi bien aux contraintes offline que online (réseau de magasin, pure player, stratégie omnicanale).

Notre standard inclut des paramétrages qui conviennent à tous ces scénarios, sans développements spécifiques.

Le prix est souvent l’une des principales considérations pour les consommateurs lorsqu’ils décident d’acheter un produit. Avoir une stratégie de pricing bien définie permet de fixer des prix compétitifs, tout en garantissant la rentabilité de l’entreprise. En outre, dans un environnement de marché dynamique où les tendances évoluent rapidement, comme pendant les périodes de pandémie, d’inflation ou de turbulences, une stratégie de pricing flexible et réactive est essentielle pour suivre ces évolutions.

Par exemple, le module de gestion des stratégies tarifaires de XPA offre une telle flexibilité, permettant aux retailers d’ajuster rapidement leurs prix en réponse aux dynamiques changeantes du marché.

Enfin, une stratégie de pricing solide, basée sur des données fiables et des analyses détaillées, garantit une prise de décision éclairée, maximise les revenus, réduit les écarts de prix et optimise les marges.

Déterminer les prix de vente dans le cadre d’une stratégie de pricing nécessite une approche systématique. Il est essentiel de collecter, de nettoyer et de préparer les données pertinentes pour qu’elles soient prêtes à être utilisées dans les algorithmes de pricing.

Des outils comme XPA proposent des modules dédiés à ces étapes. Une fois les données préparées, elles peuvent être analysées à l’aide d’algorithmes avancés, tels que le « best fit », pour optimiser les prix en tenant compte des objectifs de l’entreprise, des données historiques, des tendances du marché et des coûts des produits. 

Les entreprises peuvent également définir des règles tarifaires personnalisées basées sur des critères tels que les coûts, les marges, les tendances du marché, et les volumes de vente.

Une stratégie de pricing efficace peut grandement contribuer à la fidélisation des clients. En offrant une tarification adaptée et compétitive, les clients perçoivent une valeur ajoutée.

Si les clients estiment qu’ils obtiennent une bonne valeur pour leur argent, ils sont plus susceptibles de revenir. De plus, une stratégie de pricing flexible permet aux retailers de s’adapter rapidement aux dynamiques changeantes du marché, garantissant que les prix restent compétitifs même en période de turbulence.

Par ailleurs, l’utilisation d’outils tels que XPA permet aux retailers d’ajuster leurs prix en fonction des tendances du marché, des coûts, des marges et d’autres critères pertinents, garantissant ainsi que les prix reflètent toujours la valeur actuelle du produit.

  1. Stratégie de pénétration de marché

 Adoptée lors du lancement d’un nouveau produit sur un marché concurrentiel, elle consiste à fixer un prix inférieur à celui de la concurrence pour attirer rapidement une large clientèle. Toutefois, une fidélisation client solide est essentielle pour maintenir l’engagement lorsque le prix augmente par la suite.

  1. Stratégie d’écrémage

Cette politique fixe des prix élevés pour les nouveaux produits, en ciblant des clients à fort pouvoir d’achat ou face à une faible concurrence. Avec la saturation du marché, le prix peut être réduit pour attirer d’autres segments.

  1. Stratégie de fixation de prix fondée sur la valeur

Le prix est déterminé en fonction de la valeur perçue par les consommateurs. Elle est adaptée pour les produits de luxe, ou ceux avec des caractéristiques distinctives, permettant de capitaliser sur leurs aspects uniques.

  1. Stratégie de prix basée sur la concurrence

Cette stratégie prend en compte les prix pratiqués par les concurrents. Selon cette méthode, les entreprises peuvent choisir de fixer leurs prix légèrement en dessous, au même niveau ou légèrement au-dessus de ceux de leurs concurrents, nécessitant une veille constante du marché.

  1. Stratégie de prix par majoration des coûts

Simple et directe, elle consiste à ajouter un pourcentage de profit aux coûts totaux de production d’un produit. Bien que cette méthode ne tienne pas compte du positionnement concurrentiel, elle garantit que tous les coûts sont couverts.